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Branding, marketing, and strategy articles for coaches, consultants, and service-based businesses

Is LinkedIn Good For Small Businesses?

Is LinkedIn Good For Small Businesses?

When we think about social media, our minds immediately go to the most prominent (and fun) players on the field. Facebook, Twitter, and Instagram are all big shots when it comes to any social media strategy for small businesses, but what about the black sheep of small...

How To Charge More For Your Coaching Services

How To Charge More For Your Coaching Services

Do you ever feel like you’re just not being paid enough for the amazing service you provide? Are you putting in hours of effort with each client but not getting much in return?  Knowing exactly how much to charge as a business coach is one of the more difficult...

How to create a cohesive brand for a small business

How to create a cohesive brand for a small business

It doesn't matter if you're just starting out or you've been in the game for a long time; building a strong, cohesive brand is one of the best things you can do for your business. A brand isn't just the colors you choose for your website or the style of your logo,...

2021 Summer Social Media Sabbatical

2021 Summer Social Media Sabbatical

Taking a social media detox or break might just be what your business and life need. That's what I'm betting on as I start (June 1, 2021) on mine. Social media is a great tool, so I'm not here to bash it and tell you that it's evil and to never use it. There can be a...

How To Repurpose Content For Social Media

How To Repurpose Content For Social Media

Crafting the perfect content for social media usually takes a lot of time, effort, and skill.  Think about it for a moment.  To create social media content your customers will enjoy you have to do research, design graphics, get images, write the posts, or...

How To Increase Website Traffic With Pinterest

How To Increase Website Traffic With Pinterest

How To Increase Website Traffic With Pinterest: What drives Pinterest Traffic? - EmTwo Are you on a journey to get more website traffic for your company? Chances are, you’ve already read a bunch of blogs and articles on the best ways to increase your website traffic....

7 Lead Magnet Ideas For Small Businesses

7 Lead Magnet Ideas For Small Businesses

7 Lead Magnet Ideas for Small Business - Emtwo Digital Getting the attention you want online can be a real challenge. Everybody’s fighting for attention and everybody’s competing for more customers.  With the number of people rushing online to do business,...

How To Plan & Prep Your Small Business For Success in 2021

How To Plan & Prep Your Small Business For Success in 2021

2021 is here and if you’re like us, you have no idea where the last year went. The time has flown by and although 2020 has been quite a tough year it doesn’t mean we can take a break. Only 50% of small businesses have a marketing strategy in place for 2021 and that...

How To Pivot Your Business Online During The Pandemic

How To Pivot Your Business Online During The Pandemic

Businesses are faced with tough challenges every day, that’s just one of the ‘perks’ of being a business owner. However, 2020 has been a tougher challenge than most of us have ever experienced before - and it has definitely made the lives of many business owners a...

What is a brand strategy and how do you build one?

What is a brand strategy and how do you build one?

With a well-researched, in-depth brand strategy you’ll be able to reach the people you want to attract to your business and turn them into long-term loyal customers.  Sound good? It is! A brand strategy is like a roadmap for where you want to take your company -...

The best alternative to Feedburner: Follow.it

The best alternative to Feedburner: Follow.it

If you're not familiar with feedreaders, they are a great way to organize multiple sources/websites in one consolidated location. Kinda like bookmarks but without the need to remember to go through your bookmarks every day, because that's so 2004. For a long time, I...

How your small business can benefit from using Pinterest

How your small business can benefit from using Pinterest

If you’re thinking that your business has enough of a social media presence with its Facebook page, Twitter account, or whatnot, then why on earth should you consider opening a business Pinterest account? You’re obviously already reaching everyone with your...

2020 Pet Industry Trends You Need To Know About

2020 Pet Industry Trends You Need To Know About

Well, we’re five months into 2020 and what a year it’s been already. With the virus-that-will-not-be-named causing businesses to temporarily close their doors, there’s been a huge uptake in new technology for the veterinary industry. Check out the new pet industry...

How to get more veterinary clients? Branding.

How to get more veterinary clients? Branding.

As the owner of a veterinary clinic, I’m sure you already know how to make your patients feel better and give their owners all the information and advice they need to give their pet a long, healthy life. But do you know how to get more veterinary clients?  Are...

Make Your Pet Business Explode On Instagram

Make Your Pet Business Explode On Instagram

Having and running a business these days takes a lot of technological savviness, and social media accounts are no exception. If you have a pet business, you know that having a strong social media presence can be extremely beneficial when it comes to finding and...

How to Build Trust and Brand Advocacy Online as a Veterinarian

How to Build Trust and Brand Advocacy Online as a Veterinarian

As the owner of a veterinary clinic, you likely consider yourself to be an advocate of sorts for your furry patients, as well as their owners. But are you aware that your advocacy should extend beyond your physical office? The Internet has changed the marketing...

How to increase online visibility: A step-by-step guide

How to increase online visibility: A step-by-step guide

So you want to increase online visibility, but you are lost on where to begin. Are you interested in positioning your business for online growth? Our in-depth guide will answer the following: 1: What is online visibility? 2: What is brand visibility? 3: Why is online...

How to Make Your Pet Business Pop

How to Make Your Pet Business Pop

The pet business industry accounted for nearly 70 billion dollars last year in the U.S. alone. And this trend of spoiling our furry friends is only going to continue. That’s great news if you’re in the industry. Opportunity is everywhere! But with opportunity comes...