Dive into the radical side of branding, marketing, and strategy curated specifically for the fearless 1-3 person service-based businesses. Gear up, it’s time to up your game.
This post may contain affiliate links. If you make a purchase, I'll receive a commission. Disclosure. When was the last time you actually read a website’s Privacy Policy or Terms of Service? Be honest. Probably never. But if you run a business online, website policies...
A value ladder helps you attract new clients, increase the chance of selling more to your current customers & shows your company’s true value to the market
Your website isn’t just a digital brochure—it’s your hardest-working salesperson. Or at least, it should be. But if it’s outdated, clunky, or hasn’t been touched since the early days of the internet, it’s probably doing more harm than good. An outdated website can...
With so many websites and companies selling similar products or services, one company's weakness can be another one's gain. This is especially true for websites, which are often the first line of introduction a potential customer or client has to a business....
If you want to get to the top of Google, you need to be able to answer those burning questions that your customers have about your services. Sounds easy, right? In order to get to the ‘delighted customer’ stage, you need to be able to be seen by potential customers...
Excuse me a moment while I get my geek on. I wanted to mention this here, so we could easily refer back to it and in case anyone else needs it. Not very often do we have EE running in a subdirectory, but it happens, and when it does, we still need a way to remove...
If you have a brick-and-mortar business, the most popular information on your site is your contacting information. This is how potential customers will find your location, hours and phone number. The following information should be on every page of your site: 1....
Photo by Ayla Verschueren on Unsplash Let's get real for a minute. Your brand message is the lifeblood of your business. It's what separates the winners from the "meh, who cares?", and can really help you cut through the noise online. But crafting compelling brand...
If you feel like every other person is an entrepreneur these days – you’re not going crazy – you’re just living in the digital age, baby. Hell, even your neighbor’s dog is building a brand for himself, posting unboxing videos of his favorite chew toys and treats...
Did you know over 38% of Americans own dogs? Not only are they the most popular pet in the country, but it also means there are a lot of people out there looking for a pet grooming salon. So how can you attract these clients and generate more business? Here are 4...
As a ​​small business owner and solo female entrepreneur myself, I can relate to the experience of being a little fish in a big pond. There are many benefits to being your own boss. But scaling a solo service business can sometimes feel like you're in the middle of...
Wondering why your services are gathering more dust than dollars? Tired of being another face in the crowd of indistinguishable service offers? You're not alone, friend. After helping coaches and solo service providers market themselves for two decades, I can safely...
2024 is upon us, and it's time to look ahead with optimism and a strategic mindset. While the past few years have been filled with unexpected challenges, they've also brought valuable lessons that can shape our approach to the coming year. Surprisingly, many small...
Another day, another social media platform launched. TikTok feels like it’s everywhere right now. But with so many social media platforms to choose from, how do we tell which ones are actually worth investing time and money into? Some marketers see it as a mistake to...
I say this with love. It’s time you finally start acting like the badass entrepreneur that you really are. All too often, the greatest barrier to our success is ourselves. Whether that’s by clinging to your comfort zone or smothering yourself in your limiting beliefs,...
As a kickass business coach or consultant, your goal is to uplift and inspire your clients to be the best possible version of themselves so they can achieve their long-term goals and success. But how are you supposed to do that if you’re not presenting your most...
Tired of attracting the same low-paying clients and small coaching jobs? Want to swap the cheap clients for premium clients and make it rain those dollar bills? Of course, you do! Having spent 20+ years helping coaches and solo service providers brand and market...
Whether you are a small or large business, you are probably looking to attract new customers and clients. Fortunately, the internet has made it easier than ever to successfully build and maintain a strong online presence. New tips and tricks are being discovered all...
Building a successful brand online may seem like a daunting task, especially with the digital landscape continually evolving. However, with the right strategies and an understanding of your brand's core values, it becomes an exciting journey of connecting with your...
With a well-researched, in-depth brand strategy you’ll be able to reach the people you want to attract to your business and turn them into long-term loyal customers. Sound good? It is! A brand strategy is like a roadmap for where you want to take your company -...
Obi is kinda irresistible. At least we think so. Imagine strutting into a swanky restaurant, only to find it menu-less, bereft of any whiff of what culinary delights are on the menu. The chef, with a shrug, announces, "We make food!" Well, thanks, Captain...
Wondering if your small business already has enough social media exposure with Facebook, Twitter, or LinkedIn? Well, you may be missing a key player in the social media sphere – Pinterest. With over 463 million active users as of 2023, the majority of whom are women...
Photo by Alvan Nee on Unsplash I hear you. You're shouting loud and proud about the fantastic branding you've put together. You have a logo ready to go, and you even have some gorgeous brand colors you’re ready to splash over everything - but what if I told you that...
Photo by Brooke Cagle on Unsplash Ah, the age-old debate. What's better for your business - branding or marketing? Which one should you invest your time and money into? A lot of people get really into this discussion (and we mean, really into it). Arguments have been...
Photo by Cookie the Pom on Unsplash Outdated websites are a virtual equivalent of a dusty, neglected storefront, and are a major deterrent for customers and prospects alike. Stagnant content, obsolete photos, or a cluttered design can harm your online reputation far...
Signing up new coaching clients is probably the number one thing on your mind right now. Am I right? If you want to start expanding your business by helping others advance in their careers and become better versions of themselves, you’ll have to start working on...
Effective branding doesn’t just benefit your business - it can also elevate your own expertise and cement your position as an industry leader. Because branding involves so many moving parts, growing your brand can help you grow as a business owner as a nice little...
Defining how your brand communicates its value to customers is one of the most important marketing processes you’ll undertake. With a clear voice and sense of personality, your brand will be better able to reach its target audience and hold its own amongst competitors...
Is your company’s branding just not doing what it should? Is it failing to make you stand out from the crowd and create a connection with your should-be customers? Maybe you’re fed up with getting lost in a sea of competitors that just aren’t as good as you? Well, who...
When you think about a learning management system (LMS), you probably think of boring training modules for new employees created by boring HR reps in a boring multinational corporation. Or, if we’re being honest, you probably don’t think about an LMS at all. On the...
