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Branding, marketing, and strategy articles for coaches, consultants, and service-based businesses

How does branding elevate your expertise?

How does branding elevate your expertise?

Effective branding doesn’t just benefit your business - it can also elevate your own expertise and cement your position as an industry leader. Because branding involves so many moving parts, growing your brand can help you grow as a business owner as a nice little...

What Do You Do When Branding Isn’t Enough?

What Do You Do When Branding Isn’t Enough?

Is your company’s branding just not doing what it should? Is it failing to make you stand out from the crowd and create a connection with your should-be customers? Maybe you’re fed up with getting lost in a sea of competitors that just aren’t as good as you? Well, who...

How to create a brand message that sells (or gets people to buy)

How to create a brand message that sells (or gets people to buy)

Defining how your brand communicates its value to customers is one of the most important marketing processes you’ll undertake. With a clear voice and sense of personality, your brand will be better able to reach its target audience and hold its own amongst competitors...

Why an online course is a huge asset to your coaching business

Why an online course is a huge asset to your coaching business

When you think about a learning management system (LMS), you probably think of boring training modules for new employees created by boring HR reps in a boring multinational corporation. Or, if we’re being honest, you probably don’t think about an LMS at all. On the...

How To Automate Your Coaching Business in 5 Easy Steps

How To Automate Your Coaching Business in 5 Easy Steps

Automation is incredibly beneficial to business owners: it can make your day-to-day work life so much easier, all while improving your profit margins and reaching more clients. But automation is really underused in most small businesses: only 31% of companies have...

Instagram for business: how to get started

Instagram for business: how to get started

With roughly one billion active users on Instagram, the media-heavy social platform is one of the most popular in the world.  Instagram is one of the best places to gain awareness about your business, with 81% of people using Instagram daily to find out more...

Can you run a business on social media?

Can you run a business on social media?

Technically, yes. But should you? Just in case you live under a rock, both Facebook and Instagram went down in early October 2021 - leaving more than 3.5 billion people around the world stuck trying to communicate with friends and family… and thousands of small...

How to promote an online course for the holidays

How to promote an online course for the holidays

The holiday season is upon us! Jingles are in the air, it's cold outside, and everything is just a little more magical - don't you think? What are you buying your loved ones this year? Maybe a nice new watch or a pair of gorgeous earrings! But not everyone is into...

Is LinkedIn Good For Small Businesses?

Is LinkedIn Good For Small Businesses?

When we think about social media, our minds immediately go to the most prominent (and fun) players on the field. Facebook, Twitter, and Instagram are all big shots when it comes to any social media strategy for small businesses, but what about the black sheep of small...

How To Charge More For Your Coaching Services

How To Charge More For Your Coaching Services

Do you ever feel like you’re just not being paid enough for the amazing service you provide? Are you putting in hours of effort with each client but not getting much in return?  Knowing exactly how much to charge as a business coach is one of the more difficult...

How to create a cohesive brand for a small business

How to create a cohesive brand for a small business

It doesn't matter if you're just starting out or you've been in the game for a long time; building a strong, cohesive brand is one of the best things you can do for your business. A brand isn't just the colors you choose for your website or the style of your logo,...

2021 Summer Social Media Sabbatical

2021 Summer Social Media Sabbatical

Taking a social media detox or break might just be what your business and life need. That's what I'm betting on as I start (June 1, 2021) on mine. Social media is a great tool, so I'm not here to bash it and tell you that it's evil and to never use it. There can be a...

How To Repurpose Content For Social Media

How To Repurpose Content For Social Media

Crafting the perfect content for social media usually takes a lot of time, effort, and skill.  Think about it for a moment.  To create social media content your customers will enjoy you have to do research, design graphics, get images, write the posts, or...

How To Increase Website Traffic With Pinterest

How To Increase Website Traffic With Pinterest

Are you on a journey to get more website traffic for your company? Chances are, you’ve already read a bunch of blogs and articles on the best ways to increase your website traffic. You’ve probably invested a whole load of time (and money) into SEO, content marketing,...

7 Lead Magnet Ideas For Small Businesses

7 Lead Magnet Ideas For Small Businesses

Getting the attention you want online can be a real challenge. Everybody’s fighting for attention and everybody’s competing for more customers.  With the number of people rushing online to do business, especially thanks to Covid, the online market is even more...

How To Pivot Your Business Online During The Pandemic

How To Pivot Your Business Online During The Pandemic

Businesses are faced with tough challenges every day, that’s just one of the ‘perks’ of being a business owner. However, 2020 has been a tougher challenge than most of us have ever experienced before - and it has definitely made the lives of many business owners a...

What is a brand strategy and how do you build one?

What is a brand strategy and how do you build one?

With a well-researched, in-depth brand strategy you’ll be able to reach the people you want to attract to your business and turn them into long-term loyal customers.  Sound good? It is! A brand strategy is like a roadmap for where you want to take your company -...