Blog: Unleashing Brand Rebellion
Dive into the radical side of branding, marketing, and strategy curated specifically for the fearless 1-3 person service-based businesses. Gear up, it’s time to up your game.
Why They Won’t Bite: The Ugly Truth about Generic Service Offers
Wondering why your services are gathering more dust than dollars? Tired of being another face in the crowd of indistinguishable service offers? You're not alone, friend. After helping coaches and solo service providers market themselves for two decades, I can safely...
Quit Playing It Safe: How Bold Branding Can Transform Your Coaching or Consulting Business
As a kickass business coach or consultant, your goal is to uplift and inspire your clients to be the best possible version of themselves so they can achieve their long-term goals and success. But how are you supposed to do that if you’re not presenting your most...
Navigating the Premium Pricing Mindset: It’s Time to Level Up Your Business
I say this with love. It’s time you finally start acting like the badass entrepreneur that you really are. All too often, the greatest barrier to our success is ourselves. Whether that’s by clinging to your comfort zone or smothering yourself in your limiting beliefs,...
How To Land More High-Paying Coaching Clients
Tired of attracting the same low-paying clients and small coaching jobs? Want to swap the cheap clients for premium clients and make it rain those dollar bills? Of course, you do! Having spent 20+ years helping coaches and solo service providers brand and market...
How to craft a service offering your clients can’t resist!
Obi is kinda irresistible. At least we think so. Imagine strutting into a swanky restaurant, only to find it menu-less, bereft of any whiff of what culinary delights are on the menu. The chef, with a shrug, announces, "We make food!" Well, thanks, Captain...
Cut the BS: How to create a brand message that actually sells
Photo by Ayla Verschueren on Unsplash Let's get real for a minute. Your brand message is the lifeblood of your business. It's what separates the winners from the "meh, who cares?", and can really help you cut through the noise online. But crafting compelling brand...
What’s the difference between marketing and branding? What’s more important?
Photo by Brooke Cagle on Unsplash Ah, the age-old debate. What's better for your business - branding or marketing? Which one should you invest your time and money into? A lot of people get really into this discussion (and we mean, really into it). Arguments have been...
Develop A Brand Strategy For Your Coaching Business With These 10 Steps
Photo by Alvan Nee on Unsplash I hear you. You're shouting loud and proud about the fantastic branding you've put together. You have a logo ready to go, and you even have some gorgeous brand colors you’re ready to splash over everything - but what if I told you that...
How does branding elevate your expertise?
Effective branding doesn’t just benefit your business - it can also elevate your own expertise and cement your position as an industry leader. Because branding involves so many moving parts, growing your brand can help you grow as a business owner as a nice little...
What Do You Do When Branding Isn’t Enough?
Is your company’s branding just not doing what it should? Is it failing to make you stand out from the crowd and create a connection with your should-be customers? Maybe you’re fed up with getting lost in a sea of competitors that just aren’t as good as you? Well, who...
How to create a brand message that sells (or gets people to buy)
Defining how your brand communicates its value to customers is one of the most important marketing processes you’ll undertake. With a clear voice and sense of personality, your brand will be better able to reach its target audience and hold its own amongst competitors...
How to avoid the most common mistakes when deciding on a business name
A great business name sticks in the minds of consumers, and this is more important today than it’s ever been with all the brands on the market. The best thing you can do to set yourself apart from the competition is to come up with a memorable and catchy name....
Why an online course is a huge asset to your coaching business
When you think about a learning management system (LMS), you probably think of boring training modules for new employees created by boring HR reps in a boring multinational corporation. Or, if we’re being honest, you probably don’t think about an LMS at all. On the...
TikTok for coaching businesses – Should you be promoting yourself on TikTok?
Another day, another social media platform launched. TikTok feels like it’s everywhere right now. But with so many social media platforms to choose from, how do we tell which ones are actually worth investing time and money into? Some marketers see it as a mistake to...
Want more local clients? Google Business profile is the answer
If you find yourself losing out on local clients to your competitors, and you just can’t figure out why, your online presence might be to blame. No, we’re not talking about your website (although that might factor into it!), we’re talking about your appearance on...
How To Automate Your Coaching Business in 5 Easy Steps
Automation is incredibly beneficial to business owners: it can make your day-to-day work life so much easier, all while improving your profit margins and reaching more clients. But automation is really underused in most small businesses: only 31% of companies have...
7 Ways To Get More Online Reviews and Grow Your Coaching Business
With 93% of consumers looking to online reviews to make their purchasing decisions, and an eye-watering 91% of 19-34 year olds trusting online reviews more than they'd trust personal recommendations, the influence of online word of mouth over a company’s reputation...
Instagram for business: how to get started
With roughly one billion active users on Instagram, the media-heavy social platform is one of the most popular in the world. Instagram is one of the best places to gain awareness about your business, with 81% of people using Instagram daily to find out more...
How to get more referrals: a simple way to get more coaching clients
Signing up new coaching clients is probably the number one thing on your mind right now. Am I right? If you want to start expanding your business by helping others advance in their careers and become better versions of themselves, you’ll have to start working on...
Can you run a business on social media?
Technically, yes. But should you? Just in case you live under a rock, both Facebook and Instagram went down in early October 2021 - leaving more than 3.5 billion people around the world stuck trying to communicate with friends and family… and thousands of small...
How to promote an online course for the holidays
The holiday season is upon us! Jingles are in the air, it's cold outside, and everything is just a little more magical - don't you think? What are you buying your loved ones this year? Maybe a nice new watch or a pair of gorgeous earrings! But not everyone is into...
Is LinkedIn Good For Small Businesses?
When we think about social media, our minds immediately go to the most prominent (and fun) players on the field. Facebook, Twitter, and Instagram are all big shots when it comes to any social media strategy for small businesses, but what about the black sheep of small...
The Dos and Don’ts Of Email Marketing For Business Coaches
When email marketing is done right, it's an incredibly powerful sales tool. Once you have your email marketing software set up, a healthy list, and a solid email marketing strategy in place, you’ll be able to send effective, effortless emails in just a few clicks (and...
How To Charge More For Your Coaching Services
Do you ever feel like you’re just not being paid enough for the amazing service you provide? Are you putting in hours of effort with each client but not getting much in return? Knowing exactly how much to charge as a business coach is one of the more difficult...
How to write a badass coaching bio that sells your coaching services
Looking to change lives with your inspirational business mentoring? Are you a certified coach looking to make your mark on the world of entrepreneurship? Well, first, you're going to have to write a coaching bio that shows people how (and why) your coaching...
How to create a cohesive brand for a small business
It doesn't matter if you're just starting out or you've been in the game for a long time; building a strong, cohesive brand is one of the best things you can do for your business. A brand isn't just the colors you choose for your website or the style of your logo,...
Hack your ideal client’s brain with brand archetypes
Have you ever come across a brand that you instantly connect with? A brand that just gets you! Ever wonder why some brands are instant hits and others are big fat fails for *you*? It all comes down to brand archetypes. In this article, we get into...
2021 Summer Social Media Sabbatical
Taking a social media detox or break might just be what your business and life need. That's what I'm betting on as I start (June 1, 2021) on mine. Social media is a great tool, so I'm not here to bash it and tell you that it's evil and to never use it. There can be a...
How To Repurpose Content For Social Media
Crafting the perfect content for social media usually takes a lot of time, effort, and skill. Think about it for a moment. To create social media content your customers will enjoy you have to do research, design graphics, get images, write the posts, or...
Why upgrade ExpressionEngine to the latest version? (now EE6!)
Short answer? It pays to upgrade often. Long answer...let's dive into why it's important to upgrade ExpressionEngine (EE). But first, story time! I have a client that had an EE1 site that was built somewhere around 2005 - those early days of EE. In internet, this...
