As a small business owner and solo female entrepreneur myself, I can relate to the experience of being a little fish in a big pond.
There are many benefits to being your own boss. But scaling a solo service business can sometimes feel like you’re in the middle of one of those outdoor obstacle courses in the mud – slipping around, trying to climb up hills, and falling flat on your face in the dirt. *Sigh*
But hey, we’re badass go-getters, and we’re never afraid of a challenge now, are we?
You’ve got your eyes firmly set on the prize: attracting new customers and making more money.
And absolutely nothing will stand in the way of achieving your growth goals!
But how do you get there without feeling like you need to transform yourself into a walking suit with a hole where the heart should be?
I’m going to let you in on a secret: business scaling doesn’t have to involve compromising on your values.
Let’s dive right into how you can successfully scale your solo business and achieve rapid growth, while still maintaining your professional dignity and integrity.
Table of Contents
How to scale your business with authenticity and set yourself up for sustainable growth
As I’m sure you know by now, I ain’t afraid to do things my own way.
That’s why you’re here, after all!
So, without further ado, here are my top tips for scaling a business while staying true to who you are.
- Define your goals and values for your growing business
As your business grows, sometimes it can feel a little difficult to maintain the core values and principles that inspired you to go out on your own in the first place.
But, for 88% of consumers, authenticity is a major factor in whether they choose to support a brand.
Before you bust out the hard hat and pick ax to begin the scaling process, take a moment to reflect on and solidify your business values.
Why did you become an entrepreneur in the first place? How do you want your business to impact your client’s lives? What kind of audience are you hoping to resonate with?
As a solo service business, your company’s culture is what’s going to set you apart from your competitors and attract your dream clients.
By defining and prioritizing your values and weaving them into your business plan from the get-go, you’re setting yourself up for the kind of success that will align with your core beliefs, no matter how far your business goes.
- Get a hold on your internal processes
You won’t be able to grow your solo service business if you’re constantly chasing your tail, are you?
I totally get it. You’re super busy tending to your clients’ needs, so you never seem to have the time to catch up with yourself – let alone get ahead of your schedule.
I’ve got some bad news, though. Unless you straighten out your internal business processes, it’ll be hard to carve out the space to focus on growth.
Listen, you’re a one-woman show – so you can’t exactly take on a whole pile of extra work to grow your business.
But guess what? Getting on top of your business operations is the single best strategy to increase sales and revenue without actually adding additional work onto your already-pretty-hefty plate. (Now that’s what we love to hear!)
All you’ve gotta do is take a close look at your existing processes. Identify areas where you tend to run a little chaotic and see how you can make better use of your time and energy.
If you’re not already using a project management system to help you map out your day, I recommend looking into one now! They’re great tools for managing your time, ensuring nothing slips through the cracks, and prioritizing super-important tasks over smaller stuff that can wait.
- Outsource tasks to free up time
You’re a solo female entrepreneur, so you’re basically Wonder Woman! But that doesn’t mean you have to be all the damn time.
As your business grows, you’re going to have more tasks and clients to deal with, which is great! But all that extra work will eat into your schedule big time.
It’s ok (in fact, it’s more than ok) to outsource and automate certain tasks so you can focus on delivering your best service. And, y’know, so your head doesn’t explode from the sheer stress of it all.
I know delegating certain aspects of your business can be tough. (It’s your baby, after all!) But honey, you gotta let go at some point. It’s the only way you’ll reach the heights you’ve always dreamed of for your solo business!
Consider how many customers you have and how much of your time is spent doing tasks that anyone could do. Outsource these and put your badass skills and expertise to good use instead.
Whether you’re hoping to take on new employees down the road, or you want to fly solo forever, outsourcing basic or administrative tasks to a collaborator you can trust can make it so much easier to achieve growth while maintaining your standards.
- Prioritize your sanity (no one else is gonna do it for you)
Growing your own solo business is super exciting.
You know what’s not, though? Burnout.
While working hard to reach your ambitious goals is essential, we’re not about hustle culture here.
Successful scaling relies on you actually being able to respond to growth in a healthy way. If you’re walking around like the living dead, how on earth are you gonna do that?
It’s super important to balance business growth with your personal values by carving out a sustainable work-life balance that suits you.
Don’t be afraid to set boundaries – whether with your clients or yourself – and deliberately clock off at the end of each day.
The danger when you work for yourself is allowing yourself to feel like you’re always on. This is a BIG mistake if you actually want to scale your business – because if you don’t look after yourself, how can you look after your business?
It’s your time to shine! Successfully achieve business growth without selling your soul
Now you’re ready to take leaps and bounds as you scale your solo business like the badass boss that you are.
Remember to always do what feels right to you. Maintain your authenticity on your unique growth journey so you don’t feel like you’ve swapped your soul for success.
Ready to break all the conventional rules as you take your business to the next level?
At Emtwo, we curate solid business plans and marketing strategies that support growth and long-term success for small businesses just like yours.
Don’t sit on the sidelines any longer! Make the first move and get in touch with us today. Your business will thank you for it!