I say this with love. It’s time you finally start acting like the badass entrepreneur that you really are.
All too often, the greatest barrier to our success is ourselves.
Whether that’s by clinging to your comfort zone or smothering yourself in your limiting beliefs, it’s time to stop your inner leeches from sucking the potential right out of you.
Shockingly, but unfortunately, unsurprisingly, women entrepreneurs charge 28% less for their services than their male counterparts.
And while that is a much more complex issue than we have time to delve into in this blog post, there is surely something we can do to level the playing field.
What, you ask? Simply put, by charging more money.
If you want to start attracting the kind of clientele you dream of and get that competitive advantage against even your biggest competitors and premium brands, you’ve got to put yourself in their arena.
Charging premium prices for your coaching or consulting services places more than just a higher monetary value on what you offer.
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The benefits of targeting high-paying clients with a premium price tag
Ok, listen up, people, if you want to walk the walk, you’ve got to be able to talk the talk.
And if this idea makes you shudder, well then put on a coat because you won’t be able to get far in business without confidence.
I mean, I get the reservations, of course.
You might be anxious that if you ask your clients to pay premium prices for your services, your existing clients will get upset and take their business elsewhere or that potential clients will go to a cheaper alternative.
You know what I say to that? Let them.
Before you call me crazy, let’s look at the key benefits of upgrading to a premium pricing model:
- Affords more time to do your best work
- Increases client satisfaction
- Minimizes potential bad fit clients
- Increases your brand value
Sounds too good to be true?
It’s really not! When you start charging properly for your services with a premium price tag, it has a knock-on effect on everything else.
Charge more for your services > Lose lower-paying clients. > Quality of your output is increased > Attract more high-paying clients > Receive referrals from high-end clients > Enjoy a full inbox and a long client list.
How to create a premium pricing strategy
Now that you’re sold on a premium pricing model for your business (you’ve got to trust me and your instinct on this one), it’s time to dive right into creating a premium pricing strategy that’s right for your business and your industry so you can start attracting high paying clients.
- Positioning yourself as an expert to attract high-paying clients
Higher-paying clients are willing to pay a hefty fee for the best services available, so they aren’t going to come to you if they think they can get better elsewhere.
If you’ve got the expertise, your price tag needs to reflect that. Otherwise, you’re never going to be taken as seriously as other business owners who are not afraid to ask for a high fee from premium clients.
- Building a high-end brand identity
Marketing is everything in business. Think about any luxury brand you’re willing to pay top dollar for. How do they present themselves?
In order to increase your brand value, you have to create a certain image of your brand while charging accurately.
Think about it. If you came across a high-end-looking website selling luxury handmade Italian leather bags at a fraction of their regular cost, would you trust them enough to purchase from them, or make the fair assessment that it may be too good to be true?
- Crafting a tailored customer experience
Now, while a lot of the premium pricing model comes down to simply having the courage to increase your prices, you have to offer your customers a certain experience to meet their expectations and make your premium rate worthwhile.
Ensure your website speaks directly to your target audience, offers a premium user experience, and makes accessing your services online super easy. Once you’ve begun communicating with your new potential clients, make them feel special and part of an exclusive community for a truly personalized experience.
- Developing a strategic marketing plan and pricing strategy
As I said earlier, if you want to walk the walk, you’ve got to be able to talk the talk. But if you are talking the talk, you’ve got to be sure you can walk the walk. You know what I’m talking about? *Head spins in Phoebe saying “they don’t know that we know they know.”*
Therein lies the case and point. You don’t want to spout a load of trash in the hopes of appearing high-end, but really, you don’t know what you’re talking about. Get super clear on what you’re offering and create a tailored marketing strategy that resonates with your target audience and reflects your premium pricing strategy.
Case studies of successful solo service providers
If you’re wondering if this can really be done, our clients are living proof.
Take Katrina Jamison of Legend Coaching, for example.
She was looking for a brand refresh to reposition herself as an expert in her field and target high-end clients and ambitious female entrepreneurs.
Our BrandSmash was the perfect solution for Katrina’s strategic revamp, transforming her brand to align with her new goals and supporting her vision of becoming a premium brand.
Legend Coaching was totally reimagined for the better, undergoing a name change and a new brand identity, and receiving a fresh website design, sales funnel, and an automated email marketing series to capture her target audience.
After Katrina’s tailored brand refresh, she could charge more for her services and attract clients that took her business up a level.
Your Brand, Premium Ready
The shift to a premium pricing mindset isn’t just about charging more. It’s about recognizing the value you bring to your clients and aligning your pricing to reflect that. It’s about moving past fear, overcoming societal expectations, and positioning yourself in the market where you truly belong.
Now is the time to make a change. Every day you wait, you’re leaving opportunities—and money—on the table. More importantly, you’re depriving clients of the opportunity to experience the incredible value and transformation you can offer.
Want guidance on taking the leap?
Our BrandSmash has empowered countless businesses like yours to pivot to a premium pricing model with confidence and clarity. Let us help you align your brand’s identity, strategy, and value proposition with the premium prices you deserve.
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