Blog: Unleashing Brand Rebellion
Dive into the radical side of branding, marketing, and strategy curated specifically for the fearless 1-3 person service-based businesses. Gear up, it’s time to up your game.
How To Repurpose Content For Social Media
Crafting the perfect content for social media usually takes a lot of time, effort, and skill. Think about it for a moment. To create social media content your customers will enjoy you have to do research, design graphics, get images, write the posts, or...
Why upgrade ExpressionEngine to the latest version? (now EE6!)
Short answer? It pays to upgrade often. Long answer...let's dive into why it's important to upgrade ExpressionEngine (EE). But first, story time! I have a client that had an EE1 site that was built somewhere around 2005 - those early days of EE. In internet, this...
How To Increase Website Traffic With Pinterest
Are you on a journey to get more website traffic for your company? Chances are, you’ve already read a bunch of blogs and articles on the best ways to increase your website traffic. You’ve probably invested a whole load of time (and money) into SEO, content marketing,...
7 Lead Magnet Ideas For Small Businesses
Getting the attention you want online can be a real challenge. Everybody’s fighting for attention and everybody’s competing for more customers. With the number of people rushing online to do business, especially thanks to Covid, the online market is even more...
Value Ladders: What Are They and Why Should You Care?
A value ladder helps you attract new clients, increase the chance of selling more to your current customers & shows your company’s true value to the market
How To Plan & Prep Your Small Business For Success in 2024
2024 is upon us, and it's time to look ahead with optimism and a strategic mindset. While the past few years have been filled with unexpected challenges, they've also brought valuable lessons that can shape our approach to the coming year. Surprisingly, many small...
How To Pivot Your Business Online During The Pandemic
Businesses are faced with tough challenges every day, that’s just one of the ‘perks’ of being a business owner. However, 2020 has been a tougher challenge than most of us have ever experienced before - and it has definitely made the lives of many business owners a...
What is a brand strategy and how do you build one?
With a well-researched, in-depth brand strategy you’ll be able to reach the people you want to attract to your business and turn them into long-term loyal customers. Sound good? It is! A brand strategy is like a roadmap for where you want to take your company -...
The best alternative to Feedburner: Follow.it
If you're not familiar with feedreaders, they are a great way to organize multiple sources/websites in one consolidated location. Kinda like bookmarks but without the need to remember to go through your bookmarks every day, because that's so 2004. For a long time, I...
7 steps to get your website to the top of Google search results
You already know your website needs to stand out from the crowd to attract the customers you want to serve. Getting to the top of Google’s search results page is the best way to get noticed by your target audience. But, this is easier said than done and getting...
Logo Design: How to make your corporate logo look stunning
Photo by Roman Pohorecki from Pexels Logos of any kind are important pieces of branding. But corporate logos carry the weight of a large company, which means they’ll be more fully utilized, more commonly seen, and more closely scrutinized for...
5 tips to generate more leads with your health, wellness, and fitness website
A lot of wellness businesses create beautiful websites that look great but they don't actually do anything to grow their business. Here are some basic strategies your wellness website should follow if you want to increase your sales. In fact, they apply to just about...
How your small business can benefit from using Pinterest
Wondering if your small business already has enough social media exposure with Facebook, Twitter, or LinkedIn? Well, you may be missing a key player in the social media sphere – Pinterest. With over 463 million active users as of 2023, the majority of whom are women...
How to get to the top of Google – the veterinary practice edition
If you want to get to the top of Google, you need to be able to answer those burning questions that your customers have about your services. Sounds easy, right? In order to get to the ‘delighted customer’ stage, you need to be able to be seen by potential customers...
2020 Pet Industry Trends You Need To Know About
Well, we’re five months into 2020 and what a year it’s been already. With the virus-that-will-not-be-named causing businesses to temporarily close their doors, there’s been a huge uptake in new technology for the veterinary industry. Check out the new pet industry...
Is your veterinary clinic prepared for the Coronavirus (Covid-19) pandemic
Coronavirus talk is everywhere and rightfully so. We are seeing unprecedented action by local, state, and federal governments. Is your veterinary clinic prepared for the Coronavirus? Business, as we know it, may change for the foreseeable future and it's time to start...
Email marketing for veterinary clinics: How to book follow-up appointments with email marketing
Email marketing for veterinary clinics is one of the most affordable and effective methods of bringing in new clients to your practice. If you are a veterinarian and you aren’t using email marketing, now’s the time to start up an email series or weekly...
How to get more veterinary clients? Branding.
As the owner of a veterinary clinic, I’m sure you already know how to make your patients feel better and give their owners all the information and advice they need to give their pet a long, healthy life. But do you know how to get more veterinary clients? Are...
Make Your Pet Business Explode On Instagram
Having and running a business these days takes a lot of technological savviness, and social media accounts are no exception. If you have a pet business, you know that having a strong social media presence can be extremely beneficial when it comes to finding and...
How to Build Trust and Brand Advocacy Online as a Veterinarian
As the owner of a veterinary clinic, you likely consider yourself to be an advocate of sorts for your furry patients, as well as their owners. But are you aware that your advocacy should extend beyond your physical office? The Internet has changed the marketing...
7 Essential Branding Tips for Your Pet Business
Building your brand can increase the value of your company to the point where your business is worth millions of dollars — based on name alone. Your pet business branding sessions might need some work. Are you lost, and looking for tips to build a name that...
How to increase online visibility: A step-by-step guide
So you want to increase online visibility, but you are lost on where to begin. Are you interested in positioning your business for online growth? Our in-depth guide will answer the following: 1: What is online visibility? 2: What is brand visibility? 3: Why is online...
How to Make Your Pet Business Pop
The pet business industry accounted for nearly 70 billion dollars last year in the U.S. alone. And this trend of spoiling our furry friends is only going to continue. That’s great news if you’re in the industry. Opportunity is everywhere! But with opportunity comes...
The Essentials of Pet Marketing: A Step by Step Guide to Success
Why is pet marketing so important to your business? Marketing is the main reason why 8 out of 10 small businesses fail in the first 18 months. Most business owners think that if they build a business, people will automatically show up. That’s not...
5 Pet Product Marketing Buzz Words
Owners of pets take their animal parenting very serious these days. Most people consider their pets like family or even children. When the love for your pet is as strong as family, then, of course, any pet owner is going to want the best pet products they choose to...
4 ideas to get more clients for your dog grooming salon
Did you know over 38% of Americans own dogs? Not only are they the most popular pet in the country, but it also means there are a lot of people out there looking for a pet grooming salon. So how can you attract these clients and generate more business? Here are 4...
The Benefits of Keywords In Content Creation Go Beyond Ranking Your Business
Using the right keywords can attract your audience to your website because it can help your website’s URL land higher in search engine results, but what else do those words do? Are they simply terms to help get people on your website, or is there more to them? The...
5 Signs Your Pet Business Could Benefit from Hiring a Brand Consultant
Your Pet Business Could Benefit from a Brand Consultant One of the most important things you can do for your pet business is establishing a strong brand and message. Here are 5 signs you should hire a brand strategist. The pets your business works with may be the...
Does my pet store need a website?
Benefits of a Solid Online Presence for your Pet Store We get asked this a lot. And our answer is pretty much always the same. An online presence is much more powerful in today’s world than it ever was in the past. If you neglect the people who are looking your...
Using Twitter to Market Your Pet Business
Twitter is For More Than Just Teenagers You have likely heard someone wanting to “tweet” this or that, and rolled your eyes. However, if you are a pet business owner, you may be missing out on a golden opportunity. Don’t simply dismiss Twitter as being something...
