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Branding, marketing, and strategy articles for coaches, consultants, and service-based businesses

4 ideas to get more clients for your dog grooming salon

4 ideas to get more clients for your dog grooming salon

Did you know over 38% of Americans own dogs? Not only are they the most popular pet in the country, but it also means there are a lot of people out there looking for a pet grooming salon. So how can you attract these clients and generate more business? Here are 4...

Does my pet store need a website?

Does my pet store need a website?

Benefits of a Solid Online Presence for your Pet Store We get asked this a lot. And our answer is pretty much always the same. An online presence is much more powerful in today’s world than it ever was in the past. If you neglect the people who are looking your...

Using Twitter to Market Your Pet Business

Using Twitter to Market Your Pet Business

Twitter is For More Than Just Teenagers You have likely heard someone wanting to “tweet” this or that, and rolled your eyes. However, if you are a pet business owner, you may be missing out on a golden opportunity. Don’t simply dismiss Twitter as being something...

Grab audience attention by solving their problem

Grab audience attention by solving their problem

There are going to be specific reasons that people look up your business, but the most common reason that web audience’s claim is they have a problem they need solved. The best way to be able to grab that audience’s attention from the moment they see your website is...

5 Ways to Make Your Website Content Stand Out

5 Ways to Make Your Website Content Stand Out

It may seem like people would rather look at your website's images and read a few excerpts here and there, but that is generally not the case. Think back to the last great book you read. It probably had a writing style that really drew you in, from catchy phrases to...

5 Tips for Building a Commanding Online Identity

Whether you are a small or large business, you are probably looking to attract new customers and clients. Fortunately, the internet has made it easier than ever to successfully build and maintain a strong online presence. New tips and tricks are being discovered all...

You need a mobile site yesterday

You need a mobile site yesterday

Take a stroll down any street and you will likely see several people using a mobile device. As the use of mobile devices has significantly increased within the past few years, so has the demand for accessible and functional mobile sites. Not every website is mobile,...

Be yourself dammit. No one else can.

Be yourself dammit. No one else can.

Yesterday I had a meeting with a corporation located in Charlotte.  Most of our clients are located around the world, so it's not often we get to meet them face to face and I get to wear something other than my pajamas. I started to get ready for the meeting and I...

4 Tips for Freshening Up a Dated Website

4 Tips for Freshening Up a Dated Website

Ah, New Year. Cleaning and freshening up is part of life, so why not clean up your outdated website while you are at it? For many customers and potential customers, there is no bigger turn off than an outdated website. Whether it is a lack of fresh content, stale...

12 Holiday Gift Ideas for Web Designers

12 Holiday Gift Ideas for Web Designers

Thinking about what to get that web designer in your life? We've rounded up 12 fun gift ideas that we would not mind find under the tree on Christmas morning. Let's get our geek on, shall we? 1. 2014 Typodarium Calendar 365 Days of unique and interesting fonts...YES...

Fuzzy Pawz Rescue

Fuzzy Pawz Rescue

We are so excited to show you the new Fuzzy Pawz Rescue website.  Animal rescue is something we at Emtwo HQ are really passionate about. We love our animals like they are our kids (to the dismay of many I'm sure) and we think the people who work tirelessly day after...

Comparison is the thief of joy

Comparison is the thief of joy

As a business owner, I totally understand how easy it is to become consumed with what your competitors are doing. It's easy to get overwhelmed and second guess every decision you make. It becomes paralyizing to some extent. I've been there myself and it totally sucks....

Are you missing out on local business?

Are you missing out on local business?

If you have a brick-and-mortar business, the most popular information on your site is your contacting information.  This is how potential customers will find your location, hours and phone number. The following information should be on every page of your site: 1....

Cover photo guidelines for your Facebook timeline

Cover photo guidelines for your Facebook timeline

LAST UPDATED 2.28.19 As of January 2019, according to Facebook, your cover photo displays at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones. Beyond the size of the photo, there are also some restrictions that...

What should I blog about?

What should I blog about?

As small business owners ourselves, we often struggle with what to blog about.  Maybe that's not the greatest thing to admit, since we do consult with other small businesses on what they should be blogging about...however it's not always easy to see the...

Adding your Pinterest feed to ExpressionEngine

Super easy and totally painless. First you’ll need your Pinterest RSS feed url, which you can find on your Pinterest profile page. Ours is http://pinterest.com/emtwo/feed.rss Next you’ll need to install the SuperGeekery Tag Stripper plugin so we can extract the image...

Happy New Year

Happy New Year

We wanted to take a moment to say Happy New Year and to wish you all a fabulous 2012.  We are back in the office after a great December break.  I’m so excited to be diving into some great new projects. For now, everyone here at Emtwo HQ is getting back...

Finding new customers locally

As an online business owner, It can be very easy to over think your advertising and marketing strategies. Even worse, we tend to overlook the most obvious group of potential customers. Your local businesses. Every week we visit these potential clients while running...

Is the client always right?

It’s far easier to just say everything is great, we love it, I’m so happy; than to really sit down and explain why everything is wrong, we hate it and I’m miserable.  When we shoot down our instincts and bury them under the guise that it’s...

Dude, You Must Chill

If you’ve ever felt like punching someone in the face, there’s a site that will help you back away from the ledge. We partnered with Moxie to make You Must Chill, a site featuring 6 soothing scenes (more will be added) with corresponding sounds that are...