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Branding, marketing, and strategy articles for coaches, consultants, and service-based businesses

How To Plan & Prep Your Small Business For Success in 2021

How To Plan & Prep Your Small Business For Success in 2021

2021 is here and if you’re like us, you have no idea where the last year went. The time has flown by and although 2020 has been quite a tough year it doesn’t mean we can take a break. Only 50% of small businesses have a marketing strategy in place for 2021 and that...

How To Pivot Your Business Online During The Pandemic

How To Pivot Your Business Online During The Pandemic

Businesses are faced with tough challenges every day, that’s just one of the ‘perks’ of being a business owner. However, 2020 has been a tougher challenge than most of us have ever experienced before - and it has definitely made the lives of many business owners a...

What is a brand strategy and how do you build one?

What is a brand strategy and how do you build one?

With a well-researched, in-depth brand strategy you’ll be able to reach the people you want to attract to your business and turn them into long-term loyal customers.  Sound good? It is! A brand strategy is like a roadmap for where you want to take your company -...

The best alternative to Feedburner: Follow.it

The best alternative to Feedburner: Follow.it

If you're not familiar with feedreaders, they are a great way to organize multiple sources/websites in one consolidated location. Kinda like bookmarks but without the need to remember to go through your bookmarks every day, because that's so 2004. For a long time, I...