How your small business can benefit from using Pinterest

How your small business can benefit from using Pinterest

LAST UPDATED: 3.2.19
If you’re thinking that your business has enough of a social media presence with its Facebook page, Twitter account, or whatnot, then why on earth should you consider opening a business Pinterest account? You’re obviously already reaching everyone with your established media presence – or are you? With well over 40 million users, 80% of which are women in the 19-35 age range, Pinterest has become a strong foot-hold in the social media game, so you might want to consider some reasons why a Pinterest account could enhance your business.

Get your company noticed

Having a Pinterest account is a good way to get your company noticed – especially if your target audience is women. Women are the primary decision and buyers in households. They hold much more power than most think when it comes to decision making and budgeting.

If your business is a product-based business (retail, ecommerce), then you can increase your exposure by including price tags in your products’ images, which tends to generate more likes. Since 75% of Pinterest activity is mobile, your followers can find you online while shopping. Win, win.

Pinterest is a search engine

Most folks don’t realize that Pinterest, above anything else, is a search engine. People are not just pinning for fun or social media, but they are searching for things to purchase including physical products as well as digital and services.

Everyone knows about Google and they’re playing the SEO game there. I don’t dismiss that at all. SEO is important, but Pinterest isn’t nearly as competitive. You can start seeing traction much more quickly than the slow crawl of google ranking.

Connect with your audience

You can also use your Pinterest account to build rapport with your audience. By responding to all commenters or answering any questions that are asked, your potential customers will trust you to be on their side. Wouldn’t you rather shop with a company who acknowledges your concerns and appreciates your interest?

One company that is famous for always engaging with their audience is Target, who never lets a comment get away without a response, thus building customer loyalty. A little recognition can go a long way.

Communicate what matters

Having a Pinterest board is a good way of communicating what matters to your company. You should pin whatever your target audience might like to see. Think content, not sales. Think about what might interest your audience, and pin it to your board. If you concentrate too much on advertising, then you are bound to lose interest rather quickly. But if you open your board to include common interests with your audience – even if they aren’t directly related to what you’re selling – that can go a long way to showing a more “human” side to your company. You want people to pin images from your board, which will get their friends seeing your company, repining these pins, and next thing you know, you have another pinner and potential customer. Voila!

What is your competition doing?

You can also use your Pinterest board to see what your competition is doing. What are they pinning? What are other people pinning from their boards? What else are their pinners pinning? What is trending? (See above about pinning what matters to your company.)

From there you can start to build your own Pinterest strategy to engage with your audience and build a following and community.

Track your pins

There are also tools available to track pins (and views of pins) from your site. (http://pinterest.com/source/yourwebsite.com) You can use these tools to see what is catching your audience’s collective eye. What works, what doesn’t work, what could use a little more work? Maybe you need to stock up on something that’s getting a lot of attention before the holiday rush. And don’t forget about the tools that will add a “Pin It” button to your website, to make it easier for your audience to pin to their Pinterest boards.

 Is Pinterest right for you?

There are so many advantages to using Pinterest, but before jumping in, it’s also important to make sure the effort and time investment is worth it.  Like any social media platform, first, see if your audience is there and if they are looking for what you have to offer. Once you know that, then develop a strategy. How often will you pin? What type of content will you share? How will you drive people from Pinterest back to your site and into your sales funnel?

Still not sure?

Our signature Brand Canvas Method might be for you. We help you figure out your positioning and brand identity within your niche. That includes identifying your ideal customer and where they are online so you can easily reach them.

Cover photo guidelines for your Facebook timeline

Cover photo guidelines for your Facebook timeline

LAST UPDATED 2.28.19

As of January 2019, according to Facebook, your cover photo displays at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones.

Beyond the size of the photo, there are also some restrictions that Facebook has put into place and that you should know about. This is pretty important and I think also most overlooked by small businesses that don’t necessarily go looking for all the fine print.

Facebook cover photos cannot include:

  • a verified checkmark
  • third-party products, brands or sponsors.
  • Covers must not be false, deceptive, misleading or infringe on anyone’s copyright.

Source Facebook Pages Product Guide

What should you do with your Facebook cover photo:

  1. Create a cover photo that matches your brand
  2. Upload the correct size cover photo
  3. While there’s no 20% text rule anymore, you still want to keep things as visual as possible and keep the hard selling for someplace else.
  4. It may be tempting to put direct calls to action and arrows pointing to the buttons in the bottom right. Fight the urge because on mobile it’s never going to appear correctly. And new visitors to your brand are not yet ready to take action.
  5. Speaking about our mobile users, their experience is going to be different so try to incorporate a cover that works for both desktop and mobile.

Is your brand consistent on social?

This is one of the biggest issues we see with service businesses which is why we’ve created our signature Brand Canvas Method. We can help you align your message and brand identity in less than a week so you can start to get traction right away, not months from now.

Are you ready to level-up your brand?

Social Media – You say Tweet, I say Blog

Social Media – You say Tweet, I say Blog

Is a blog considered “social media”?  We answer that question and a whole lot more.

When most people talk “social media”, I’ve noticed that it usually revolves around Twitter, Facebook, LinkedIn or FourSquare.  I’ve even read numerous times, “I’m quitting social media, but you can still read my blog!”

Say what?

Before there ever was a tweet or a friend on Facebook, we blogged and people read and commented and interacted not only with the blogger, but the readers too. Then social “networks” popped up and people started using Twitter and Facebook to connect with each other; in new and different ways.  There’s nothing wrong with Twitter and Facebook; LinkedIn, Foursquare, Bebo, Flickr or Vimeo.

These are great tools because they allow you to be where your customers are and to have an open dialogue with them. We use these tools every day and we use them right along side our favorite social media tool…the blog!

But, blogs are dead!

Not so much.  Blogs may not be the “new” social media and eventually Facebook and Twitter won’t be either.  That doesn’t mean they die.  They still provide value and I recommend starting a blog to most of my clients. 


Get Your Blog On!

Here are my top 10 reasons to blog:

So, get your blog on!

There are a ton of great websites about blogging and you could spend hours just building a list of them.  Here’s my quick list to get you started:

Share your thoughts…

Do you have any blog tips or advice on blogging?  Leave a comment below and let us know.  And if you are a blogger and would be interested in participating in our ‘Awesome Blogger’ series, please get in touch with us—we would love to interview you!

Did you like this article?  Please feel free to tweet about it or share it on Facebook!

  1. Keeps your website looking fresh, interactive and fun!
  2. Allows you to easily reach out to clients and potential clients
  3. Building readership that could turn into new clients or recommend you to friends and colleagues
  4. Easily share news and information about the business or employees
  5. Provide tips, how-to’s and support which in turn builds trust and makes you an authority in your field
  6. Makes you and your business more approachable
  7. Helps with Search Engine ranking (SEO)
  8. Provide answers to frequently asked questions
  9. Engage your audience by asking questions and running polls
  10. For me, the number one reason to blog is that a blog will bring a much more personal (“human”) face to your business. That doesn’t mean you shouldn’t be professional, but people are more inclined to build trust with the people behind a company.  They want to get to know you!