Another day, another social media platform launched. TikTok feels like it’s everywhere right now. But with so many social media platforms to choose from, how do we tell which ones are actually worth investing time and money into? Some marketers see it as a mistake to...
Wondering if your small business already has enough social media exposure with Facebook, Twitter, or LinkedIn? Well, you may be missing a key player in the social media sphere – Pinterest. With over 463 million active users as of 2023, the majority of whom are women...
Is a blog considered “social media”? We answer that question and a whole lot more. When most people talk “social media”, I’ve noticed that it usually revolves around Twitter, Facebook, LinkedIn or FourSquare. I’ve even...
LAST UPDATED 2.28.19 As of January 2019, according to Facebook, your cover photo displays at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones. Beyond the size of the photo, there are also some restrictions that...
With roughly one billion active users on Instagram, the media-heavy social platform is one of the most popular in the world. Instagram is one of the best places to gain awareness about your business, with 81% of people using Instagram daily to find out more...
Technically, yes. But should you? Just in case you live under a rock, both Facebook and Instagram went down in early October 2021 - leaving more than 3.5 billion people around the world stuck trying to communicate with friends and family… and thousands of small...
Are you on a journey to get more website traffic for your company? Chances are, you’ve already read a bunch of blogs and articles on the best ways to increase your website traffic. You’ve probably invested a whole load of time (and money) into SEO, content marketing,...
Crafting the perfect content for social media usually takes a lot of time, effort, and skill. Think about it for a moment. To create social media content your customers will enjoy you have to do research, design graphics, get images, write the posts, or...
Taking a social media detox or break might just be what your business and life need. That's what I'm betting on as I start (June 1, 2021) on mine. Social media is a great tool, so I'm not here to bash it and tell you that it's evil and to never use it. There can be a...
When we think about social media, our minds immediately go to the most prominent (and fun) players on the field. Facebook, Twitter, and Instagram are all big shots when it comes to any social media strategy for small businesses, but what about the black sheep of small...
