If you’re thinking that your business has enough of a social media presence with its Facebook page, Twitter account, or whatnot, then why on earth should you consider opening a business Pinterest account? You’re obviously already reaching everyone with your established media presence – or are you? With well over 40 million users, 80% of which are women in the 19-35 age range, Pinterest is quickly gaining a strong foot-hold in the social media game, so you might want to consider some reasons why a Pinterest account could enhance your business.
Get Your Company Noticed
Having a Pinterest account is a good way to get your company noticed – especially if your target audience is women. And what is one activity that women are known for? Shopping, of course!
If your business is a product-based business (think retail), then you can increase your exposure by including price tags in your products’ images, which tends to generate more likes. Since 75% of Pinterest activity is mobile , your followers can find you online while shopping. Win, win.
Connect with your Audience
You can also use your Pinterest account to build rapport with your audience. By responding to all commenters or answering any questions that are asked, your potential customers will trust you to be on their side. Wouldn’t you rather shop with a company who acknowledges your concerns and appreciates your interest?
One company that is famous for always engaging with their audience is Target, who never lets a comment get away without a response, thus building customer loyalty. A little recognition can go a long way.
Communicate What Matters
Having a Pinterest board is a good way of communicating what matters to your company. You should pin whatever your target audience might like to see. Think content, not sales. Think about what might interest your audience, and pin it to your board. If you concentrate too much on advertising, then you are bound to lose interest rather quickly. But if you open your board to include common interests with your audience – even if they aren’t directly related to what you’re selling – that can go a long way to showing a more “human” side to your company. You want people to pin images from your board, which will get their friends seeing your company, repining these pins, and next thing you know, you have another pinner and potential customer. Voila!
What Is Your Competition Doing?
You can also use your Pinterest board to see what your competition is doing. What are they pinning? What are other people pinning from their boards? What else are their pinners pinning? What is trending? (See above about pinning what matters to your company.)
Track Your Pins
There are also tools available to track pins (and views of pins) from your site. (http://pinterest.com/source/yourwebsite.com) You can use these tools to see what is catching your audience’s collective eye. What works, what doesn’t work, what could use a little more work? Maybe you need to stock up on something that’s getting a lot of attention before the holiday rush. And don’t forget about the tools that will add a “Pin It” button to your website, to make it easier for your audience to pin to their Pinterest boards.
Despite all of the above advantages of having a business Pinterest account, they won’t do you or your company any good if you don’t use Pinterest! So, what are you waiting for? I, for one, look forward to pinning from your Pinterest board!
So it won't be long until the new Facebook Timeline hits all brand pages (March 30th to be exact). If you haven't noticed, you have the option of turning the timeline on now, however before you do, you'll want to get your Cover Photo setup.
The new Facebook Timeline cover photo size is 850px X 315px. We just finished creating the cover photo for our Facebook page.
Beyond the size of the photo, there are also some restrictions that Facebook has put into place and that you should know about. This is pretty important and I think also most overlooked by small businesses that don't necessarily go looking for all the fine print.
Facebook Cover photos cannot include:
Price or purchase information, such as “40% off” or “Download it at our website”.
Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
Calls to action, such as “Get it now' or “Tell your friends”.
Covers must not be false, deceptive or misleading, and must not infringe on third parties' intellectual property.
Source:Facebook Pages Product Guide
I'm not keen on a lot of these restriction, especially since we no longer can have tabs or welcome pages, but it's not enough to prevent us from keeping our business page. Whether we like it or not, Facebook is where the masses go and as with everything they do, I'm sure the new timeline will evolve and perhaps even some other options will emerge.
So are you using the new Facebook Timeline yet? What do you think?
If you need a design for your Facebook Cover Photo be sure to let us know. We're giving a 25% off discount if you book before March 30th.
Is a blog considered “social media”? We answer that question and a whole lot more.
When most people talk “social media”, I’ve noticed that it usually revolves around Twitter, Facebook, LinkedIn or FourSquare. I’ve even read numerous times, “I’m quitting social media, but you can still read my blog!”…
Before there ever was a tweet or a friend on Facebook, we blogged and people read and commented and interacted not only with the blogger, but the readers too. Then social “networks” popped up and people started using Twitter and Facebook to connect with each other; in new and different ways. There’s nothing wrong with Twitter and Facebook; LinkedIn, Foursquare, Bebo, Flickr or Vimeo.
These are great tools because they allow you to be where your customers are and to have an open dialogue with them. We use these tools every day and we use them right along side our favorite social media tool…the blog!
But, blogs are dead!
Not so much. Blogs may not be the “new” social media and eventually Facebook and Twitter won’t be either. That doesn’t mean they die. They still provide value and I recommend starting a blog to most of my clients.
Here are my top 10 reasons to blog:
So, get your blog on!
There are a ton of great websites about blogging and you could spend hours just building a list of them. Here’s my quick list to get you started:
Share your thoughts…
Do you have any blog tips or advice on blogging? Leave a comment below and let us know. And if you are a blogger and would be interested in participating in our ‘Awesome Blogger’ series, please get in touch with us—we would love to interview you!
Did you like this article? Please feel free to tweet about it or share it on Facebook!
Keeps your website looking fresh, interactive and fun!
Allows you to easily reach out to clients and potential clients
Building readership that could turn into new clients or recommend you to friends and colleagues
Easily share news and information about the business or employees
Provide tips, how-to’s and support which in turn builds trust and makes you an authority in your field
Makes you and your business more approachable
Helps with Search Engine ranking (SEO)
Provide answers to frequently asked questions
Engage your audience by asking questions and running polls
For me, the number one reason to blog is that a blog will bring a much more personal (“human”) face to your business. That doesn’t mean you shouldn’t be professional, but people are more inclined to build trust with the people behind a company. They want to get to know you!