Another day, another social media platform launched. TikTok feels like it’s everywhere right now. But with so many social media platforms to choose from, how do we tell which ones are actually worth investing time and money into? Some marketers see it as a mistake to...
With roughly one billion active users on Instagram, the media-heavy social platform is one of the most popular in the world. Instagram is one of the best places to gain awareness about your business, with 81% of people using Instagram daily to find out more...
Technically, yes. But should you? Just in case you live under a rock, both Facebook and Instagram went down in early October 2021 - leaving more than 3.5 billion people around the world stuck trying to communicate with friends and family… and thousands of small...
When we think about social media, our minds immediately go to the most prominent (and fun) players on the field. Facebook, Twitter, and Instagram are all big shots when it comes to any social media strategy for small businesses, but what about the black sheep of small...
Taking a social media detox or break might just be what your business and life need. That's what I'm betting on as I start (June 1, 2021) on mine. Social media is a great tool, so I'm not here to bash it and tell you that it's evil and to never use it. There can be a...
Crafting the perfect content for social media usually takes a lot of time, effort, and skill. Think about it for a moment. To create social media content your customers will enjoy you have to do research, design graphics, get images, write the posts, or...
Are you on a journey to get more website traffic for your company? Chances are, you’ve already read a bunch of blogs and articles on the best ways to increase your website traffic. You’ve probably invested a whole load of time (and money) into SEO, content marketing,...
Wondering if your small business already has enough social media exposure with Facebook, Twitter, or LinkedIn? Well, you may be missing a key player in the social media sphere – Pinterest. With over 463 million active users as of 2023, the majority of whom are women...
Having and running a business these days takes a lot of technological savviness, and social media accounts are no exception. If you have a pet business, you know that having a strong social media presence can be extremely beneficial when it comes to finding and...
Twitter is For More Than Just Teenagers You have likely heard someone wanting to “tweet” this or that, and rolled your eyes. However, if you are a pet business owner, you may be missing out on a golden opportunity. Don’t simply dismiss Twitter as being something...
