As the owner of a veterinary clinic, I’m sure you already know how to make your patients feel better and give their owners all the information and advice they need to give their pet a long, healthy life. But do you know how to get more veterinary clients?
Are your customers coming back time after time? And if they are, is it based on your service or just on the prices you offer?
To stick around in this industry, it’s important that you build a loyalty-inspiring, unique brand for yourself to make your customers, and their pets, feel welcome and accepted in your veterinary clinic.
If you’re struggling or wondering how to get more veterinary clients, it’s time to look at your business’ core – your brand. More than just a logo, it’s everything from answering the phone to giving out good boy treats.
When created and implemented the right way, your veterinary brand will do some of the hard work (attracting and keeping customers) for you.
What is a brand?
Before we get down into the nitty-gritty details, what exactly is a brand and branding?
Your brand is the perception people have of your company.
Branding is a way of establishing the company image you want in the eyes of your customers, potential clients, and competitors.
Your brand is more than just a pretty logo and color palette! Think of it like your company’s personality.
How can you develop the brand for your veterinary practice?
Creating a brand that means something takes a lot of industry insight, design know-how and critical thinking about your company.
To start with, you need to consider what your veterinary clinic does and why. This might sound obvious but seriously look into every service you provide. Remember why you started your business in the first place. Go back to basics – because that message is the one that you want to promote to potential new customers. This is your unique story that sets you apart from every other veterinarian.
Look beyond all of your equipment and a long list of services and instead focus on what the bigger picture is. Ask yourself what makes you unique and what sets you apart from your competitors. To get those paws and claws through the door and the people who love them, you need to be able to promote why you’re better than the guy next door. The worst thing to compete on is price. When you compete on price, it’s a race to the bottom. You need to chisel away at your company’s offerings and figure out what makes you amazing and then do that!
Things that might set you apart as a veterinarian
- Drop off and pick up services
- Punctuality (minimal wait times)
- On-call veterinarian services
- Weekend hours
- Access to an emergency van
- Exotic animal care
- Access to the latest technology & treatments
- Knowledgeable receptionists
- Pet lost and found services
- Pet adoption center
- Whole health animal care
Once you’ve figured out what makes you different from your competitors, it’s time to incorporate that ethos into everything you do. This is what’s called branding.
How to promote your veterinary brand
There are so many ways to promote your brand, but this list is a good place to start:
- Have modern brand assets (logo, website, merchandise)
- Regularly update your website with original blog posts and pet-focused news
- Create profiles and post on social media
- Appear at/sponsor local events and expos
- Traditional advertising
- Online advertising
- Charity donations
- Refer-a-friend discounts
But how can having a veterinary brand get you new clients?
Your brand establishes the identity of your veterinary practice and sets you apart from your competitors. It’s what makes you unique and what makes you stand out. If you don’t have a well-defined brand it’s nearly impossible to be able to generate any continuous growth as a clinic.
You will simply be another veterinary clinic competing on price and nothing else. A recognizable brand will gain loyal followers and customers. And we all know loyal followers and repeat customers means an increase in revenue and profit.
Build your veterinary brand and the customers will keep coming back
Pet parents are bombarded with choice when it comes to veterinary practices. Their options can range from low-cost clinics to full-service veterinary hospitals and you need to be able to stand out amongst the crowd. Consumers want something that they believe is priced fairly and will deliver what they need for their pets.
You want customers to be able to identify with your veterinary hospital brand. You want them to keep coming back to you because they know who you are and that you can provide them with high-quality service as well as care for their pets.
A good vet clinic brand evokes familiarity and dependability. Through a solid brand strategy, you become a name pet owners can trust and once your brand has been established word of mouth will soon travel.
Your brand is not what you sell and it isn’t your latest marketing campaign either. Your brand is your unique personality and the personality of your hospital and your employees.
Many veterinary clinics list all of their services with their marketing materials. This is a mistake! Pet owners are already aware that vets treat sick animals and pets. What they want to know about your hospital is how your services are going to make their lives, and the lives of their pets, better.
So, how does your veterinary practice’s brand measure up? Sign up for a brand rescue strategy today to discover the hidden problems that could be holding your office back.
As the owner of a veterinary clinic, you likely consider yourself to be an advocate of sorts for your furry patients, as well as their owners. But are you aware that your advocacy should extend beyond your physical office? The Internet has changed the marketing landscape for the better. Now, even the smallest brands have the opportunity to generate business through their web presence. Of course, that all depends on how well you build trust and brand advocacy, which is often easier said than done. Here’s a rundown of everything you need to know about how you can use advocacy marketing to win over customers.
Facilitate Customer Feedback
The best way to encourage brand advocacy is through your online reviews. If you haven’t already, ensure that your office is on any and every popular review website you can think of. That extends to sites like Yelp, Google, Facebook, and specialist sites like VetRatingz. The more chances a customer has to review your service, the better your chances of turning a customer into a brand advocate. The benefits of online reviews are twofold: First, and most obvious, is that a positive review generates trust. Make no mistake, customers do indeed value the feedback of others. In fact, they value reviews so much that many consider a review to be as important as a personal recommendation. But a robust library of reviews can also help your office’s SEO efforts. The more reviews you collect, the more searchable your business is.
Create Content in Your Own Voice
Your own voice as a veterinarian is one of the strongest tools you have. However, you’ll need to make sure that you’re voicing your expertise on a regular basis. It’s time to sharpen your skills as a marketer and establish a content creation plan. ‘Content creation’ may sound intimidating, but it doesn’t need to be. Even if you publish a few short blogs a week, you’ll boost your brand’s SEO and have a large list of content to share across your social channels. But when you’re creating that brilliant content, make sure to do so in your own voice. People trust content that seems real and warm. If you’re silly and sarcastic, have that come across in your content. If you’re more serious and straight-laced, that’s okay too. But your content needs to sound like YOU in order to establish trust.
Respond to Comments
One of the best ways to serve as a brand advocate while establishing trust is to interact with your customers. But ensure that your interactions enhance the customer’s experience. For instance, if a user comes to you with a question, liking their comment on Facebook isn’t as helpful as responding to their question. Today’s customer uses social channels as a makeshift customer service platform, so expect to answer plenty of questions. A great way to make sure you don’t miss out on anything is to create a Google Alert for your business. Whenever someone posts a comment or review about your brand, you’ll receive a notification and can respond.
Brand Advocacy And Trust Matter More Than Ever
To run a successful business in today’s competitive market, you’ll need to step up your digital marketing strategy. Using your online channels to establish trust and brand advocacy can ensure that you continue to get a steady stream of new patients for years to come. Want to know how you can maximize your brand’s potential? Sign up for a brand rescue strategy today to discover the hidden problems that could be holding your office back.
Building your brand can increase the value of your company to the point where your business is worth millions of dollars — based on name alone. Your pet business branding sessions might need some work. Are you lost, and looking for tips to build a name that will be known around the world?
If this sounds like you, you’re not alone. There are plenty of people who want to design a pet company that is known by everyone in the neighborhood. We are going to dive in and explore how to come up with an excellent name for your business.
These tips are designed to help push you in the right direction and show you that it’s possible to come up with a one of a kind name that sells. Without further delay, let’s look at seven essential pet business branding tips that you can’t live without.
Consider Your Specialty
Every pet shop has a specialty. Some businesses specialize in grooming, other specialize in toys and accessories, and still, others focus on “daycare” type centers.
The first thing you have to take into consideration is what kind of company you plan on running. Ask yourself, “why will customers want to come to my store?” From that point, start considering your brand name.
Try to pick a name that reflects your specialty so potential customers will know exactly what to expect when they walk through your doors. You could try using a cute pun, or perhaps something more straightforward.
Missions & Value
Another great tip for your pet business branding is incorporate your missions and values into your name. You may have a subheading below your brand that describes your mission or goal.
For example, you could have something like: [Brand Name] “Where Happy Pups Are Our Priority.” A small subtitle can do wonders for your business.
The best thing you can do is focus on a message that displays what you want to do and what you offer to your customers and their pets.
Take Your Time
Remember, the success of “Google” didn’t happen overnight. Important brand names in today’s society took time to develop. The same principle should be applied to your brand name.
If you can’t think of a name right away, don’t fret! It may take some time for you to come up with a name that sticks. There is plenty of room for trial and error. Don’t feel pressured to come to a decision overnight.
Some people find it helpful to take notes and narrow down the options. If you use this model, it can help you hold on to ideas, so they don’t get “lost” if they slip your mind. You can use anything from old-fashioned pen and paper to a document on your computer or smartphone to brainstorm.
Think Outside the Box
The phrase “think outside the box” may seem generic at face value, but the message is undeniably useful. If you want to stand out from the crowd, your BRAND needs to be unique.
You should consider looking up some of your competitor’s brand names in the area and take note of them. Try to avoid using names that are even remotely close to theirs. Furthermore, avoid similar puns.
Using the power of the internet, you can globally search for pet shops to make sure that yours is unique. You want people to look at your name and associate it with your establishment and what you’re offering.
Promote Your Name
Once you have come up with a name, it’s important to “brand” yourself to the world. The internet is a great resource tool that can help promote your name and services.
Consider making social media pages for your business on Twitter and Facebook. From there, you can grow an audience of people near and far who may be interested in what you have to offer. The more popular your brand becomes online, the most customers that will come through your door.
If there are services at your place of business that is truly unique, you may find that there are folks willing to travel just to take advantage of what your services.
Furthermore, if you offer physical products such as shampoos, toys, and such you can sell online and ship products out via an online store. The internet offers a range of possibilities for your pet business branding mission.
Think About Your Customers
Every brand has a “target audience.” It would be in your best interest to think about the kind of people you want to come to your business and market towards them. There are ways that you can do this that is both practical, and comfortable.
If your target audience is young dog owners, you may want to do something clever like incorporate a bone into your brand name while making your logo look “hip” instead of classy and formal.
This tip can be explored by simple trial and error. Design a logo and ask people in your target audience what they think. From there, you can tweak and adjust your logo to make it catch the eyes of potential customers.
Hire Expert Branders
If you’ve exhausted your resources and still can’t come up with a name that you’re comfortable using, get in touch with expert brand creators! We can help you come up with a one-of-a-kind name that you will proudly flaunt.
The best part about hiring brand makers to help you is that it frees up time to help flesh out your business in other exciting ways. It will allow for time to stock your shelves, construct new shelving, talk with customers, and so much more.
Pet Business Branding — Simplified
Luckily, we have learned that there are plenty of valuable ways to come up with an impressive brand for your business. You don’t have to worry about stressing out anymore.
Use these tools to form the business of your dreams. Don’t feel restricted by existing companies. Go out there and make your own mark!
Are you looking for more excellent pet store tips and tricks? Check out our blog for more great articles!
The pet business industry accounted for nearly 70 billion dollars last year in the U.S. alone. And this trend of spoiling our furry friends is only going to continue. That’s great news if you’re in the industry. Opportunity is everywhere! But with opportunity comes stiff competition. With so many options for the customer, how can you make your business stand out? Offering consistently great service is the key to any business’s success. But beyond that, you must have a plan. The following tips will help you set yourself and your business ahead of the pack.
Know Your Brand
You’re in the pet industry because you love animals. That is a great first step, but the same is true of each of your competitors. If you want to stand out, you need to have a clear brand direction. Your customers’ experience in your store or online should accurately reflect your values as an entrepreneur. Think about the adjectives that you hope to immediately conjure in the minds of your clients. Make sure that every element of your business is working toward creating that atmosphere. If, for example, you’re positioning yourself as a luxurious pet grooming spa, your shop cannot smell like wet dogs. Customers make quick impressions based on what they see, smell, and feel. In an oversaturated market, you cannot afford to make a poor first impression.
Know Your Competition
Before you can hope to stand out from the crowd, you must know what the crowd is doing. Not every pet business is created equally. And getting to know how other companies around you operate can give you a competitive advantage. Gauge their online presence, in-store policies, and methods of outreach. Actually visit other shops and pay attention to the impressions they leave on you. Take what works and improve upon it with your own style. Leave the rest behind.
Create an Unmatched Experience
Turn your pet business into a destination spot. Your two and four-legged customers should want to be there. Invest time and resources in figuring out how to wow your customers. How can you create an atmosphere that makes them not only come back for more but spread the word about how great their visit was? By focusing on the user experience, you can set yourself apart from your competitors. From your signage out front to the courteousness of your staff to the amenities and services you provide, every marketing decision you make is crucial.
Don’t Just Advertise; Have a Complete Marketing Strategy
Getting the attention your business deserves requires strategy and hard work. A comprehensive marketing plan will take you further than skill alone. There are so many options for how to get the word out creatively. A haphazard website and random social media posts won’t do. A customer’s opinion of your website is formed within seconds. Your marketing efforts help establish your brand identity. The reality is there might not be much of an actual difference between the services you and a nearby competitor offer. However, with proper marketing, you can target the right customers and build a reputation that causes them to favor your shop. We love helping pet business owners establish their brands. That’s what makes our story unique as a branding and design team. Just like you, we love pets so much it’s our business!
Make Your Pet Business Pop
Are you ready to really wow your customers? Do you want your business to lead the pack? Of course! And we’re happy to help you. Share your story with us and we’ll see if we’re a good fit for your business. In no time, your business will be best in show!
Your Pet Business Could Benefit from a Brand Consultant
One of the most important things you can do for your pet business is establishing a strong brand and message. Here are 5 signs you should hire a brand strategist.
The pets your business works with may be the cutest things on the internet. But, there’s a big difference between having a photo of a dog go viral, and expanding your business’ sales numbers. If your brand has been struggling to get on its feet, it might be time to call a brand consultant. This professional knows how to build a strong foundation for your business using a mix of creative and analytical tools. Not sure if you need one or not? Here are five signs your pet business needs brand consulting.
You Don’t Have a Pitch
Every strong business owner has a solid pitch. A pitch takes all the ins and outs of a brand and products and turns it into a quick, engaging overview. Pitches are either for in-person networking events or a few lines of content online. Either way, they are short and simple, yet powerful. Sounds like a lot, right? Not with the help of a brand consultant. This person can help you take the big picture of your business and turn it into something that is easy for anyone to remember.
You’re Not Being Social
Another valuable resource in your branding toolbox is social media. People love seeing cute pictures of pets online, but they might not realize you’re actually trying to sell them a service. Brand consulting can help turn your followers into customers. Consultants know how to analyze social data and identify what the best next steps are. They can tell you whether to lay off Instagram and focus on Facebook, or maybe the other way around. Wherever you focus your efforts, though, you can trust your brand presence will grow. Once traffic builds, the objective is to have strong brand loyalty, and then conversions.
You’re Not Consistent
One of the worst things you can do when branding online is to confuse your consumers. Yet, many pet businesses make this mistake when they fail to be consistent. It should feel natural for a user to go from seeing your social media account to browsing your website. Brand colors and messaging should be the same. Your logo should be somewhere in your email blasts. Try to stick to a handful of powerful keywords, too.
You’re Losing Customers
Did your pet business start as a huge success, only to have sales trail off? A brand consultant can help you figure out why you stopped growing. He or she knows how to understand trends in data that you might have missed. This person will go through industry trends, competitors, and audience behavior to close the gap between strong products and good sales.
Your Target Audience Isn’t Engaged
As a consultant dives through all this data, they might find one important solution: Your target audience is wrong. Many business owners start a company with a rough idea of who they think their customer is. But, they may not have the numbers to back it up. Instead, they’ve created a target audience based on a hunch. This creates problems from the very beginning, as you might have noticed in your numbers. Thankfully, brand consulting can help put you right on target.
Meet Your New Brand Consultant
Ready to turn your pet business into a successful brand? Stop guessing and checking and start building strategies your consumers (and conversions) will appreciate. A brand consultant can walk you through this process, you just have to reach out! Contact us today to discover the opportunities your brand has been missing.