Do you ever feel like you’re just not being paid enough for the amazing service you provide? Are you putting in hours of effort with each client but not getting much in return?
Knowing exactly how much to charge as a business coach is one of the more difficult parts of running a coaching business. If you’re worried about putting new clients off by being overpriced or losing current clients by increasing your fees, don’t be.
You can charge more for your coaching, and we’re going to show you exactly how.
We’ll run through actionable tips you can use to show your prospects your true value – and why they should pay more for your services.
Together, we’ll take a look at how to present pricing options to your clients based on the quality of your services, your branding, and your positioning.
We’re also going to let you in on the secret of how you can feel better, and more confident, about charging more.
So, sit back and read on to discover precisely how you’re going to start doubling what you’re currently making!
How brand positioning can help you start charging more for your coaching services
Something that’s brought up a lot when it comes to figuring out how to charge more is cost and quality.
For most clients, the cost of something can easily be justified if the quality (or the perceived quality) matches their expectations.
For example, if they want to buy a soda and there’s a grape soda for a dollar and an orange soda for two dollars they might buy the cheaper soda. But, if they like orange soda and hate grape soda, they’ll buy the orange soda for two dollars because they get more value out of it (they’ll actually enjoy drinking it).
Have we lost you yet?
Let’s look at this a bit closer.
You’ve got two items.
Item A costs $10. Item A is cheap, affordable, and does the job, but it’s only got three stars out of five.
Item B costs $50. Item B is more expensive, it does the same thing as item A but has more features, and it’s got five stars.
You’re probably going to choose item A. It might have fewer stars, but it’s going to cost you a lot less right now.
But what if we throw another option up onto the board known as item C.
Item C costs $100, and it does exactly the same thing as A and B, and it even has the same rating as B.
Suddenly item B is looking a lot more alluring than it was before.
This is because item C acts as a decoy. It’s the same quality, but at a higher price, leading the customer to believe that choosing item B will provide them with more value for money. This is called the framing effect.
But how do all these items help you reframe your pricing?
How do you feel better about charging more?
You can feel better about charging your prospects a whole lot more in these three easy steps (yes, really).
Find your option B
What is your most expensive package or service currently?
When quoting your prices, at what point do you start to feel bad about charging a certain amount?
Is it $100 an hour? Then that’s your option B!
Find your option A
What’s the lowest your charge?
What’s your most basic package?
What A in your company makes B look expensive?
Find your option C
Create a package that’s similar to B, but more expensive
What service makes B seem low-cost and affordable?
Now that you know all about A, B, and C, it’s time to put what you’ve learned into practice by helping you get over your fear of charging too much.
Next time you’re on the phone or on a Zoom call with a potential new client, don’t double your rates; quadruple them!
Regardless of how your potential client reacts, you’ve just given yourself your own framing effect.
If you can quadruple your prices, then you should have no problem doubling them!
How can branding help you charge more for your coaching?
Branding is a powerful tool.
Branding is the reason why people will spend two dollars extra just to sip a black coffee out of a Starbucks cup.
To be the Starbucks of coaching means that you’ll be able to charge more for what you do without having to give more to your clients.
But how can you do it?
Well, you’ve already gotten over the idea of charging your clients more thanks to the framing effect, but how do you improve your branding, so it shows your clients that you’re really worth it? That the services you offer are the best of the best.
The main two problems coaches and loads of other companies face when it comes to pricing, especially online, are:
Getting stuck as a commodity
Fighting competition for the attention of a customer
If you get stuck as a commodity, then your customers will only focus on one thing, and that’s whether or not you’re the cheaper option.
Commodities are when a customer can’t see the difference between services offered by two separate companies.
For example, in the case of website design, some customers won’t be able to see the difference between a website that costs them $500 and a website that costs them $50,000. To them, a website is just a website and a commodity. So no matter what the price is to them it solves their problem and delivers the same value.
If your customers can’t see a clear distinction between what you’re offering and what your competitor is offering, then they won’t have any clear reason to choose one over the other. The only thing they’ll focus on is who’s offering the lower price.
So, if you want to raise your prices, you have to start building a solid brand identity.
Building up your branding will help you show your customers the true value of your coaching abilities. It’ll outline everything that makes you unique and distinguishes you from your competition.
If you want to put yourself in a position to start charging more for your unbelievably excellent coaching services, you must first understand why your customers should choose you over your competitors.
Then all you have to do is communicate this on your website, your social media, your email campaigns, and anywhere else your potential clients are looking. Definitely post about your unique qualities on social media as 90% of customers make purchases from brands they follow on social media.
Stay consistent with your branding, and soon you’ll build up a reputation for having the best coaching services around. We also recommend posting consistently on your social media and your blog to help increase your brand awareness. 79% of people state that content highly impacts their purchasing decisions when it comes to working with brands.
Do you want some help learning how to charge more for your coaching services? Do you want to start creating a cohesive brand that shows off all your unique qualities? We can help!
At Emtwo, we help businesses just like yours craft the perfect online presence with an unapologetic fearless brand that builds your authority and trust.
If you’re ready to create the right branding for your coaching or service business then get in contact us today!
It doesn’t matter if you’re just starting out or you’ve been in the game for a long time; building a strong, cohesive brand is one of the best things you can do for your business.
A brand isn’t just the colors you choose for your website or the style of your logo, it’s much, much more.
Your brand is the very essence of your business. It’s your company’s personality, it’s your reputation, it’s how you communicate with your audience, and it influences your entire customer experience.
Without a cohesive (and unique) brand, you’ll be one of the many companies that get lost in the sea of boring sameness.
If you want to differentiate yourself from your competitors, then you must create a brand that’s cohesive, consistent, and full of life.
Today we’re going to show five steps you can take so you can create a cohesive brand for your business to take the top spot from your competitors.
Get your brand tool kit ready
Your brand tool kit is your one-stop-shop of assets to keep your brand cohesive and consistent across every physical and digital medium you have.
In your brand tool kit, you’ll have things like:
Your logo in a variety of sizes and file types
Your color pallet, along with the exact color codes
Your typeface for both your logo and copy
Your tone of voice including a detailed guideline on the language that should be used to help create your brand voice
Imagery and illustrations that represent your brand
Templates for media such as newsletters, blog posts, presentations, and social media posts
A brand toolkit is a perfect way to make sure your branding stays on track. It helps you effectively and consistently build your brand by ensuring your visual and written communication stays consistent across all mediums.
By packing your toolkit full of guidelines and resources, you can make sure that everybody involved with your company can promote your brand correctly.
Organize your brand assets
The first step in creating a cohesive brand is to get your brand assets in order.
What are brand assets?
Well, we’re glad you asked!
Brand assets are things that people associate with your brand and interact with. They’re what makes your brand physically memorable.
This can include:
Your social media profiles
Brochures and printed materials
Exterior and interior signage
All these are essential aspects of your brand, and to create a cohesive brand, these brand assets have to be consistent.
For example, if your website’s brand colors are navy and orange, then your employee uniforms, business cards, and logo should follow the same color scheme. If you’ve had four different logos over the years, make sure all of your assets are using the most up to date version.
Update your social media profiles to reflect your brand
People are on social media every single day. In fact, the average person spends over 2 hours on social media every day.
Imagine if that person was interacting with your brand for even a fraction of their time on social media.
What would they see?
Would they see a timeline full of content that reflects the personality of your brand? Would they be blown away by the excellent and informative content you’ve posted proving that you’re an essential part of your industry?
Or, would they find an empty, barren landscape with a few retweets and a couple of competitions that were dated from a few years ago?
Your audience wants to connect with your brand, so to create a cohesive brand, you have to make sure your social media is up to date.
Not only this, but you have to make sure your social media fits in with the rest of your brand assets.
Updating your profile picture to feature your latest logo
Having a banner image that matches your brand’s color scheme, font type, and voice
Making sure your username is consistent on every platform you use
Making sure all your links lead to relevant pages of your website
Your phone number, address, and email address are all up to date and correct
All this is vital for creating the cohesive brand that will get your company noticed when squaring up to your competitors.
Keep your Google My Business up to date
The next big thing to focus on when it comes to making sure you’re creating a cohesive and consistent brand online is to make sure your Google My Business is updated.
Google My Business (GMB) is usually one of the first places a potential client will look when trying to figure out if a company is worth working with. If your GMB isn’t up to date and is full of outdated information and imagery, then that potential client might think twice before working with you.
Not only have you lost a client, but you’ve got a hole in your branding.
Make sure you fix up your Google My Business, so it better represents your brand. This means updating it with:
Your current logo
Correct contact details
The right opening hours
Your current address
Links to your website and social media
New, high-quality photos that show off the fantastic work you’re doing for your clients
How you come across in your Google My Business listing will contribute to how your audience views your company and your brand. 91% of people regularly read online reviews on Google My Business so be sure yours is set up and optimized so your customers leave you 5-star reviews.
Make sure you brand voice is consistent
Tone of voice is often overlooked when it comes to branding. Not many companies even consider it when looking at the different parts of their brand, so they just write their blogs and their website copy however they like.
This is a huge mistake.
Your tone of voice is vital to your brand’s cohesiveness. If your audience is used to hearing your company speak formally, they’ll be shocked if your social media is incredibly informal and features a bunch of cat memes.
The tone of voice you use with your brand will all depend on your target audience and how you want to be seen as a company.
You should already know who you’re aiming your services or products towards. If they’re a group of people who prefer formality, then you should use a formal tone. If they’re a more laid-back audience, then you can be a bit more informal with them. If you’re a law office, keep it approachable but professional. If you’re selling plushies, you want to be fun, young, and friendly.
Remember who you’re talking to and choose the tone of voice that not only represents your brand but also speaks to your audience.
By improving your brand into a cohesive online (and offline!) experience, prospects and customers alike will learn to look for your company as the solution to their problems.
You’ll become known as the go-to authority in your industry – and the only option customers will even consider.
If you’re looking to make your brand cohesive then our team of branding experts can help.
At Emtwo, we help businesses just like yours craft the perfect online presence and succeed online.
As the owner of a veterinary clinic, I’m sure you already know how to make your patients feel better and give their owners all the information and advice they need to give their pet a long, healthy life. But do you know how to get more veterinary clients?
Are your customers coming back time after time? And if they are, is it based on your service or just on the prices you offer?
To stick around in this industry, it’s important that you build a loyalty-inspiring, unique brand for yourself to make your customers, and their pets, feel welcome and accepted in your veterinary clinic.
If you’re struggling or wondering how to get more veterinary clients, it’s time to look at your business’ core – your brand. More than just a logo, it’s everything from answering the phone to giving out good boy treats.
When created and implemented the right way, your veterinary brand will do some of the hard work (attracting and keeping customers) for you.
What is a brand?
Before we get down into the nitty-gritty details, what exactly is a brand and branding?
Your brand is the perception people have of your company.
Branding is a way of establishing the company image you want in the eyes of your customers, potential clients, and competitors.
Your brand is more than just a pretty logo and color palette! Think of it like your company’s personality.
How can you develop the brand for your veterinary practice?
Creating a brand that means something takes a lot of industry insight, design know-how and critical thinking about your company.
To start with, you need to consider what your veterinary clinic does and why. This might sound obvious but seriously look into every service you provide. Remember why you started your business in the first place. Go back to basics – because that message is the one that you want to promote to potential new customers. This is your unique story that sets you apart from every other veterinarian.
Look beyond all of your equipment and a long list of services and instead focus on what the bigger picture is. Ask yourself what makes you unique and what sets you apart from your competitors. To get those paws and claws through the door and the people who love them, you need to be able to promote why you’re better than the guy next door. The worst thing to compete on is price. When you compete on price, it’s a race to the bottom. You need to chisel away at your company’s offerings and figure out what makes you amazing and then do that!
Things that might set you apart as a veterinarian
Drop off and pick up services
Punctuality (minimal wait times)
On-call veterinarian services
Access to an emergency van
Exotic animal care
Access to the latest technology & treatments
Pet lost and found services
Pet adoption center
Whole health animal care
Once you’ve figured out what makes you different from your competitors, it’s time to incorporate that ethos into everything you do. This is what’s called branding.
How to promote your veterinary brand
There are so many ways to promote your brand, but this list is a good place to start:
Have modern brand assets (logo, website, merchandise)
Regularly update your website with original blog posts and pet-focused news
Create profiles and post on social media
Appear at/sponsor local events and expos
But how can having a veterinary brand get you new clients?
Your brand establishes the identity of your veterinary practice and sets you apart from your competitors. It’s what makes you unique and what makes you stand out. If you don’t have a well-defined brand it’s nearly impossible to be able to generate any continuous growth as a clinic.
You will simply be another veterinary clinic competing on price and nothing else. A recognizable brand will gain loyal followers and customers. And we all know loyal followers and repeat customers means an increase in revenue and profit.
Build your veterinary brand and the customers will keep coming back
Pet parents are bombarded with choice when it comes to veterinary practices. Their options can range from low-cost clinics to full-service veterinary hospitals and you need to be able to stand out amongst the crowd. Consumers want something that they believe is priced fairly and will deliver what they need for their pets.
You want customers to be able to identify with your veterinary hospital brand. You want them to keep coming back to you because they know who you are and that you can provide them with high-quality service as well as care for their pets.
Your brand is not what you sell and it isn’t your latest marketing campaign either. Your brand is your unique personality and the personality of your hospital and your employees.
Many veterinary clinics list all of their services with their marketing materials. This is a mistake! Pet owners are already aware that vets treat sick animals and pets. What they want to know about your hospital is how your services are going to make their lives, and the lives of their pets, better.
So, how does your veterinary practice’s brand measure up? Sign up for a brand rescue strategy today to discover the hidden problems that could be holding your office back.
As the owner of a veterinary clinic, you likely consider yourself to be an advocate of sorts for your furry patients, as well as their owners. But are you aware that your advocacy should extend beyond your physical office? The Internet has changed the marketing landscape for the better. Now, even the smallest brands have the opportunity to generate business through their web presence. Of course, that all depends on how well you build trust and brand advocacy, which is often easier said than done. Here’s a rundown of everything you need to know about how you can use advocacy marketing to win over customers.
Facilitate Customer Feedback
The best way to encourage brand advocacy is through your online reviews. If you haven’t already, ensure that your office is on any and every popular review website you can think of. That extends to sites like Yelp, Google, Facebook, and specialist sites like VetRatingz. The more chances a customer has to review your service, the better your chances of turning a customer into a brand advocate. The benefits of online reviews are twofold: First, and most obvious, is that a positive review generates trust. Make no mistake, customers do indeed value the feedback of others. In fact, they value reviews so much that many consider a review to be as important as a personal recommendation. But a robust library of reviews can also help your office’s SEO efforts. The more reviews you collect, the more searchable your business is.
Create Content in Your Own Voice
Your own voice as a veterinarian is one of the strongest tools you have. However, you’ll need to make sure that you’re voicing your expertise on a regular basis. It’s time to sharpen your skills as a marketer and establish a content creation plan. ‘Content creation’ may sound intimidating, but it doesn’t need to be. Even if you publish a few short blogs a week, you’ll boost your brand’s SEO and have a large list of content to share across your social channels. But when you’re creating that brilliant content, make sure to do so in your own voice. People trust content that seems real and warm. If you’re silly and sarcastic, have that come across in your content. If you’re more serious and straight-laced, that’s okay too. But your content needs to sound like YOU in order to establish trust.
Respond to Comments
One of the best ways to serve as a brand advocate while establishing trust is to interact with your customers. But ensure that your interactions enhance the customer’s experience. For instance, if a user comes to you with a question, liking their comment on Facebook isn’t as helpful as responding to their question. Today’s customer uses social channels as a makeshift customer service platform, so expect to answer plenty of questions. A great way to make sure you don’t miss out on anything is to create a Google Alert for your business. Whenever someone posts a comment or review about your brand, you’ll receive a notification and can respond.
Brand Advocacy And Trust Matter More Than Ever
To run a successful business in today’s competitive market, you’ll need to step up your digital marketing strategy. Using your online channels to establish trust and brand advocacy can ensure that you continue to get a steady stream of new patients for years to come. Want to know how you can maximize your brand’s potential? Sign up for a brand rescue strategy today to discover the hidden problems that could be holding your office back.
Building your brand can increase the value of your company to the point where your business is worth millions of dollars — based on name alone. Your pet business branding sessions might need some work. Are you lost, and looking for tips to build a name that will be known around the world?
If this sounds like you, you’re not alone. There are plenty of people who want to design a pet company that is known by everyone in the neighborhood. We are going to dive in and explore how to come up with an excellent name for your business.
These tips are designed to help push you in the right direction and show you that it’s possible to come up with a one of a kind name that sells. Without further delay, let’s look at seven essential pet business branding tips that you can’t live without.
Consider Your Specialty
Every pet shop has a specialty. Some businesses specialize in grooming, other specialize in toys and accessories, and still, others focus on “daycare” type centers.
The first thing you have to take into consideration is what kind of company you plan on running. Ask yourself, “why will customers want to come to my store?” From that point, start considering your brand name.
Try to pick a name that reflects your specialty so potential customers will know exactly what to expect when they walk through your doors. You could try using a cute pun, or perhaps something more straightforward.
Missions & Value
Another great tip for your pet business branding is incorporate your missions and values into your name. You may have a subheading below your brand that describes your mission or goal.
For example, you could have something like: [Brand Name] “Where Happy Pups Are Our Priority.” A small subtitle can do wonders for your business.
The best thing you can do is focus on a message that displays what you want to do and what you offer to your customers and their pets.
Take Your Time
Remember, the success of “Google” didn’t happen overnight. Important brand names in today’s society took time to develop. The same principle should be applied to your brand name.
If you can’t think of a name right away, don’t fret! It may take some time for you to come up with a name that sticks. There is plenty of room for trial and error. Don’t feel pressured to come to a decision overnight.
Some people find it helpful to take notes and narrow down the options. If you use this model, it can help you hold on to ideas, so they don’t get “lost” if they slip your mind. You can use anything from old-fashioned pen and paper to a document on your computer or smartphone to brainstorm.
Think Outside the Box
The phrase “think outside the box” may seem generic at face value, but the message is undeniably useful. If you want to stand out from the crowd, your BRAND needs to be unique.
You should consider looking up some of your competitor’s brand names in the area and take note of them. Try to avoid using names that are even remotely close to theirs. Furthermore, avoid similar puns.
Using the power of the internet, you can globally search for pet shops to make sure that yours is unique. You want people to look at your name and associate it with your establishment and what you’re offering.
Promote Your Name
Once you have come up with a name, it’s important to “brand” yourself to the world. The internet is a great resource tool that can help promote your name and services.
Consider making social media pages for your business on Twitter and Facebook. From there, you can grow an audience of people near and far who may be interested in what you have to offer. The more popular your brand becomes online, the most customers that will come through your door.
If there are services at your place of business that is truly unique, you may find that there are folks willing to travel just to take advantage of what your services.
Furthermore, if you offer physical products such as shampoos, toys, and such you can sell online and ship products out via an online store. The internet offers a range of possibilities for your pet business branding mission.
Think About Your Customers
Every brand has a “target audience.” It would be in your best interest to think about the kind of people you want to come to your business and market towards them. There are ways that you can do this that is both practical, and comfortable.
If your target audience is young dog owners, you may want to do something clever like incorporate a bone into your brand name while making your logo look “hip” instead of classy and formal.
This tip can be explored by simple trial and error. Design a logo and ask people in your target audience what they think. From there, you can tweak and adjust your logo to make it catch the eyes of potential customers.
Hire Expert Branders
If you’ve exhausted your resources and still can’t come up with a name that you’re comfortable using, get in touch with expert brand creators! We can help you come up with a one-of-a-kind name that you will proudly flaunt.
The best part about hiring brand makers to help you is that it frees up time to help flesh out your business in other exciting ways. It will allow for time to stock your shelves, construct new shelving, talk with customers, and so much more.
Pet Business Branding — Simplified
Luckily, we have learned that there are plenty of valuable ways to come up with an impressive brand for your business. You don’t have to worry about stressing out anymore.
Use these tools to form the business of your dreams. Don’t feel restricted by existing companies. Go out there and make your own mark!
Are you looking for more excellent pet store tips and tricks? Check out our blog for more great articles!
The pet business industry accounted for nearly 70 billion dollars last year in the U.S. alone. And this trend of spoiling our furry friends is only going to continue. That’s great news if you’re in the industry. Opportunity is everywhere! But with opportunity comes stiff competition. With so many options for the customer, how can you make your business stand out? Offering consistently great service is the key to any business’s success. But beyond that, you must have a plan. The following tips will help you set yourself and your business ahead of the pack.
Know Your Brand
You’re in the pet industry because you love animals. That is a great first step, but the same is true of each of your competitors. If you want to stand out, you need to have a clear brand direction. Your customers’ experience in your store or online should accurately reflect your values as an entrepreneur. Think about the adjectives that you hope to immediately conjure in the minds of your clients. Make sure that every element of your business is working toward creating that atmosphere. If, for example, you’re positioning yourself as a luxurious pet grooming spa, your shop cannot smell like wet dogs. Customers make quick impressions based on what they see, smell, and feel. In an oversaturated market, you cannot afford to make a poor first impression.
Know Your Competition
Before you can hope to stand out from the crowd, you must know what the crowd is doing. Not every pet business is created equally. And getting to know how other companies around you operate can give you a competitive advantage. Gauge their online presence, in-store policies, and methods of outreach. Actually visit other shops and pay attention to the impressions they leave on you. Take what works and improve upon it with your own style. Leave the rest behind.
Create an Unmatched Experience
Turn your pet business into a destination spot. Your two and four-legged customers should want to be there. Invest time and resources in figuring out how to wow your customers. How can you create an atmosphere that makes them not only come back for more but spread the word about how great their visit was? By focusing on the user experience, you can set yourself apart from your competitors. From your signage out front to the courteousness of your staff to the amenities and services you provide, every marketing decision you make is crucial.
Don’t Just Advertise; Have a Complete Marketing Strategy
Getting the attention your business deserves requires strategy and hard work. A comprehensive marketing plan will take you further than skill alone. There are so many options for how to get the word out creatively. A haphazard website and random social media posts won’t do. A customer’s opinion of your website is formed within seconds. Your marketing efforts help establish your brand identity. The reality is there might not be much of an actual difference between the services you and a nearby competitor offer. However, with proper marketing, you can target the right customers and build a reputation that causes them to favor your shop. We love helping pet business owners establish their brands. That’s what makes our story unique as a branding and design team. Just like you, we love pets so much it’s our business!
Make Your Pet Business Pop
Are you ready to really wow your customers? Do you want your business to lead the pack? Of course! And we’re happy to help you. Share your story with us and we’ll see if we’re a good fit for your business. In no time, your business will be best in show!
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