Photo by Ayla Verschueren on Unsplash Let's get real for a minute. Your brand message is the lifeblood of your business. It's what separates the winners from the "meh, who cares?", and can really help you cut through the noise online. But crafting compelling brand...
Photo by Brooke Cagle on Unsplash Ah, the age-old debate. What's better for your business - branding or marketing? Which one should you invest your time and money into? A lot of people get really into this discussion (and we mean, really into it). Arguments have been...
Photo by Alvan Nee on Unsplash I hear you. You're shouting loud and proud about the fantastic branding you've put together. You have a logo ready to go, and you even have some gorgeous brand colors you’re ready to splash over everything - but what if I told you that...
Effective branding doesn’t just benefit your business - it can also elevate your own expertise and cement your position as an industry leader. Because branding involves so many moving parts, growing your brand can help you grow as a business owner as a nice little...
Is your company’s branding just not doing what it should? Is it failing to make you stand out from the crowd and create a connection with your should-be customers? Maybe you’re fed up with getting lost in a sea of competitors that just aren’t as good as you? Well, who...
Defining how your brand communicates its value to customers is one of the most important marketing processes you’ll undertake. With a clear voice and sense of personality, your brand will be better able to reach its target audience and hold its own amongst competitors...
A great business name sticks in the minds of consumers, and this is more important today than it’s ever been with all the brands on the market. The best thing you can do to set yourself apart from the competition is to come up with a memorable and catchy name....
Do you ever feel like you’re just not being paid enough for the amazing service you provide? Are you putting in hours of effort with each client but not getting much in return? Knowing exactly how much to charge as a business coach is one of the more difficult...
It doesn't matter if you're just starting out or you've been in the game for a long time; building a strong, cohesive brand is one of the best things you can do for your business. A brand isn't just the colors you choose for your website or the style of your logo,...
Have you ever come across a brand that you instantly connect with? A brand that just gets you! Ever wonder why some brands are instant hits and others are big fat fails for *you*? It all comes down to brand archetypes. In this article, we get into...
