Photo by Ayla Verschueren on Unsplash Let's get real for a minute. Your brand message is the lifeblood of your business. It's what separates the winners from the "meh, who cares?", and can really help you cut through the noise online. But crafting compelling brand...
If you feel like every other person is an entrepreneur these days – you’re not going crazy – you’re just living in the digital age, baby. Hell, even your neighbor’s dog is building a brand for himself, posting unboxing videos of his favorite chew toys and treats...
Wondering why your services are gathering more dust than dollars? Tired of being another face in the crowd of indistinguishable service offers? You're not alone, friend. After helping coaches and solo service providers market themselves for two decades, I can safely...
As a kickass business coach or consultant, your goal is to uplift and inspire your clients to be the best possible version of themselves so they can achieve their long-term goals and success. But how are you supposed to do that if you’re not presenting your most...
Whether you are a small or large business, you are probably looking to attract new customers and clients. Fortunately, the internet has made it easier than ever to successfully build and maintain a strong online presence. New tips and tricks are being discovered all...
Building a successful brand online may seem like a daunting task, especially with the digital landscape continually evolving. However, with the right strategies and an understanding of your brand's core values, it becomes an exciting journey of connecting with your...
With a well-researched, in-depth brand strategy you’ll be able to reach the people you want to attract to your business and turn them into long-term loyal customers. Sound good? It is! A brand strategy is like a roadmap for where you want to take your company -...
Photo by Alvan Nee on Unsplash I hear you. You're shouting loud and proud about the fantastic branding you've put together. You have a logo ready to go, and you even have some gorgeous brand colors you’re ready to splash over everything - but what if I told you that...
Photo by Brooke Cagle on Unsplash Ah, the age-old debate. What's better for your business - branding or marketing? Which one should you invest your time and money into? A lot of people get really into this discussion (and we mean, really into it). Arguments have been...
Effective branding doesn’t just benefit your business - it can also elevate your own expertise and cement your position as an industry leader. Because branding involves so many moving parts, growing your brand can help you grow as a business owner as a nice little...
