If you feel like every other person is an entrepreneur these days – you’re not going crazy – you’re just living in the digital age, baby. Hell, even your neighbor’s dog is building a brand for himself, posting unboxing videos of his favorite chew toys and treats...
Wondering why your services are gathering more dust than dollars? Tired of being another face in the crowd of indistinguishable service offers? You're not alone, friend. After helping coaches and solo service providers market themselves for two decades, I can safely...
As a kickass business coach or consultant, your goal is to uplift and inspire your clients to be the best possible version of themselves so they can achieve their long-term goals and success. But how are you supposed to do that if you’re not presenting your most...
Photo by Ayla Verschueren on Unsplash Let's get real for a minute. Your brand message is the lifeblood of your business. It's what separates the winners from the "meh, who cares?", and can really help you cut through the noise online. But crafting compelling brand...
Photo by Brooke Cagle on Unsplash Ah, the age-old debate. What's better for your business - branding or marketing? Which one should you invest your time and money into? A lot of people get really into this discussion (and we mean, really into it). Arguments have been...
Photo by Alvan Nee on Unsplash I hear you. You're shouting loud and proud about the fantastic branding you've put together. You have a logo ready to go, and you even have some gorgeous brand colors you’re ready to splash over everything - but what if I told you that...
Effective branding doesn’t just benefit your business - it can also elevate your own expertise and cement your position as an industry leader. Because branding involves so many moving parts, growing your brand can help you grow as a business owner as a nice little...
Is your company’s branding just not doing what it should? Is it failing to make you stand out from the crowd and create a connection with your should-be customers? Maybe you’re fed up with getting lost in a sea of competitors that just aren’t as good as you? Well, who...
Defining how your brand communicates its value to customers is one of the most important marketing processes you’ll undertake. With a clear voice and sense of personality, your brand will be better able to reach its target audience and hold its own amongst competitors...
A great business name sticks in the minds of consumers, and this is more important today than it’s ever been with all the brands on the market. The best thing you can do to set yourself apart from the competition is to come up with a memorable and catchy name....
