Do you ever feel like you’re just not being paid enough for the amazing service you provide? Are you putting in hours of effort with each client but not getting much in return?
Knowing exactly how much to charge as a business coach is one of the more difficult parts of running a coaching business. If you’re worried about putting new clients off by being overpriced or losing current clients by increasing your fees, don’t be.
You can charge more for your coaching, and we’re going to show you exactly how.
We’ll run through actionable tips you can use to show your prospects your true value – and why they should pay more for your services.
Together, we’ll take a look at how to present pricing options to your clients based on the quality of your services, your branding, and your positioning.
We’re also going to let you in on the secret of how you can feel better, and more confident, about charging more.
So, sit back and read on to discover precisely how you’re going to start doubling what you’re currently making!
How brand positioning can help you start charging more for your coaching services
Something that’s brought up a lot when it comes to figuring out how to charge more is cost and quality.
For most clients, the cost of something can easily be justified if the quality (or the perceived quality) matches their expectations.
For example, if they want to buy a soda and there’s a grape soda for a dollar and an orange soda for two dollars they might buy the cheaper soda. But, if they like orange soda and hate grape soda, they’ll buy the orange soda for two dollars because they get more value out of it (they’ll actually enjoy drinking it).
Have we lost you yet?
Let’s look at this a bit closer.
You’ve got two items.
Item A costs $10. Item A is cheap, affordable, and does the job, but it’s only got three stars out of five.
Item B costs $50. Item B is more expensive, it does the same thing as item A but has more features, and it’s got five stars.
You’re probably going to choose item A. It might have fewer stars, but it’s going to cost you a lot less right now.
But what if we throw another option up onto the board known as item C.
Item C costs $100, and it does exactly the same thing as A and B, and it even has the same rating as B.
Suddenly item B is looking a lot more alluring than it was before.
This is because item C acts as a decoy. It’s the same quality, but at a higher price, leading the customer to believe that choosing item B will provide them with more value for money. This is called the framing effect.
But how do all these items help you reframe your pricing?
How do you feel better about charging more?
You can feel better about charging your prospects a whole lot more in these three easy steps (yes, really).
Find your option B
What is your most expensive package or service currently?
When quoting your prices, at what point do you start to feel bad about charging a certain amount?
Is it $100 an hour? Then that’s your option B!
Find your option A
What’s the lowest your charge?
What’s your most basic package?
What A in your company makes B look expensive?
Find your option C
Create a package that’s similar to B, but more expensive
What service makes B seem low-cost and affordable?
Now that you know all about A, B, and C, it’s time to put what you’ve learned into practice by helping you get over your fear of charging too much.
Next time you’re on the phone or on a Zoom call with a potential new client, don’t double your rates; quadruple them!
Regardless of how your potential client reacts, you’ve just given yourself your own framing effect.
If you can quadruple your prices, then you should have no problem doubling them!
How can branding help you charge more for your coaching?
Branding is a powerful tool.
Branding is the reason why people will spend two dollars extra just to sip a black coffee out of a Starbucks cup.
To be the Starbucks of coaching means that you’ll be able to charge more for what you do without having to give more to your clients.
But how can you do it?
Well, you’ve already gotten over the idea of charging your clients more thanks to the framing effect, but how do you improve your branding, so it shows your clients that you’re really worth it? That the services you offer are the best of the best.
The main two problems coaches and loads of other companies face when it comes to pricing, especially online, are:
Getting stuck as a commodity
Fighting competition for the attention of a customer
If you get stuck as a commodity, then your customers will only focus on one thing, and that’s whether or not you’re the cheaper option.
Commodities are when a customer can’t see the difference between services offered by two separate companies.
For example, in the case of website design, some customers won’t be able to see the difference between a website that costs them $500 and a website that costs them $50,000. To them, a website is just a website and a commodity. So no matter what the price is to them it solves their problem and delivers the same value.
If your customers can’t see a clear distinction between what you’re offering and what your competitor is offering, then they won’t have any clear reason to choose one over the other. The only thing they’ll focus on is who’s offering the lower price.
So, if you want to raise your prices, you have to start building a solid brand identity.
Building up your branding will help you show your customers the true value of your coaching abilities. It’ll outline everything that makes you unique and distinguishes you from your competition.
If you want to put yourself in a position to start charging more for your unbelievably excellent coaching services, you must first understand why your customers should choose you over your competitors.
Then all you have to do is communicate this on your website, your social media, your email campaigns, and anywhere else your potential clients are looking. Definitely post about your unique qualities on social media as 90% of customers make purchases from brands they follow on social media.
Stay consistent with your branding, and soon you’ll build up a reputation for having the best coaching services around. We also recommend posting consistently on your social media and your blog to help increase your brand awareness. 79% of people state that content highly impacts their purchasing decisions when it comes to working with brands.
Do you want some help learning how to charge more for your coaching services? Do you want to start creating a cohesive brand that shows off all your unique qualities? We can help!
At Emtwo, we help businesses just like yours craft the perfect online presence with an unapologetic fearless brand that builds your authority and trust.
If you’re ready to create the right branding for your coaching or service business then get in contact us today!
Looking to change lives with your inspirational business mentoring? Are you a certified coach looking to make your mark on the world of entrepreneurship?
Well, first, you’re going to have to write a coaching bio that shows people how (and why) your coaching services are the best around.
Now we know most people don’t like to talk about themselves, so it can be pretty awkward putting together your coaching bio for the first time. You might be worried you don’t have enough experience yet, or you only have a couple of credentials to put on display.
But it’s not just industry newbies who struggle with their bios – experienced coaches struggle to write a new bio for themselves too.
Your bio is a powerful marketing tool, and as you grow your coaching company, you’ll want to match it with an even more powerful bio.
So, how do you write a coaching bio so it actually sells your coaching services for you?
The best way to write a coaching bio comes down to these 7 magical tips that we’re going to run through with you today.
Use Google-friendly words
You could have an incredibly interesting and informative bio written for your company website, but it’s completely useless if nobody can actually find it.
This is why when writing your bio, you have to include the right keywords to be seen on Google. On the first page of Google, the first five organic results make up 67.6% of all the clicks made on that search result. So you have to make sure that your company comes up first otherwise you’re not going to get any business.
Everybody looks for their next business coach through search engines, so you have to include essential keywords and relevant key phrases within your coaching bio; otherwise, nobody will find you when searching for your services. If nobody can find you then you’re out of luck when it comes to getting clients.
If they don’t find you, they’ll probably end up seeing one of your competitors and decide to work with them instead, and we all know your work is way better!
So when writing your bio, try to use long-tail keywords in:
Your bio’s title
The first and last sentences
Highlighted lines (bolded sections)
People tend to look for business coaches within their hometown or general area. So to stand out, even more, be sure to use local keywords. This will help you show up on local searches.
We hear you: ‘what about my social bios’? Yeah, you still wanna use the keywords people are searching for on Instagram, Facebook, and LinkedIn.
Tell them what they want to hear
Despite being called a bio, you shouldn’t treat it as your personal biography. People looking for help don’t really care much about your experience and your long boring list of credentials. What they really want to know is what’s in it for them.
How can you help them with their problems?
Instead of solely focusing everything about yourself and your accomplishments, focus on the information about yourself that your potential clients want to know.
They want to know:
If you understand their pain and struggles
If you’ve been where they are
If you can help them with their problems
If you have a lot of space to work with, you can add more details about yourself, but if you just have a short bio, tell people what they want to know and show them how you can help them reach their goals.
Always write to your ideal client
When you’re writing your coaching bio, remember that you’re not writing for everybody, you’re writing for one person, and that person is your ideal client.
You can’t work with everybody (you already know you really don’t want to work with just anyone and everyone), and trying to reach everybody is an impossible task that will only create stress for yourself.
But how do you just write for your ideal client?
Well, it’s pretty simple, actually. Just think of your current clients.
Who is your best client to work with?
Is there a certain client you love getting an email from? They ping your phone and you’re delighted (not full of dread) to hear from them. You always love chatting to them, listening to their challenges and helping them overcome them?
Well, imagine writing your bio just for them.
If you’re not sure what first attracted them to you, ask them. Ask them to critique your bio and see if it speaks to them – and if they’d hire you from reading it.
Most coaching bios fail to speak directly to the ideal client because they’re too vague.
To truly understand and write to your target audience’s pain points, you could also create a user persona based on your ideal client. You can use it as a base for any of your website and marketing writing going forward.
Your user persona can include your ideal clients’:
What they want
Where they live
Show them you’re trustworthy
Showing your readers that you’re a trustworthy mentor and coach to work with is essential for your bio.
You can do this by highlighting your most important credentials. Remember, you want to show your clients how you can benefit them, so don’t fill your bio with everything you’ve accomplished – just focus on the most important credentials.
This can include:
Certificates from well-known coaching courses
Memberships to quality coaching associations
Features in industry publications
Another great way to appeal to your audience is by adding a photo of yourself to your bio. Instead of using your company’s logo, use a nice, high-quality headshot of yourself smiling. Avoid using a too-casual photo of you on holiday in Ibiza (it might have been a great trip, but it can come across as a bit unprofessional even if you are smiling) – stick to professionally-taken photos.
People want to hire you, not your logo, so you’ll become more likable and trustworthy by showing yourself in a friendly light.
Show them how easy you are to work with
People love to work with people that are easy to work with. Your clients are looking to hire a coach who will help them out and reduce their stress, not add to it.
If your clients have never hired a business coach before, they’ll be unsure about the process. So talk them through it. Have a three-step coaching process? Outline it!
Make it clear in your bio that you’re here to provide them with a stress-free experience so they can get the help they need in a friendly environment.
Tell them what the next step is
Shockingly enough, not many coaches tell their audience what the next step is in their bio.
After reading all the cool and exciting things about how you can help them with their problems, they want to be able to quickly start the process.
Give them an obvious and clear call to action at the end of your bio: book in online, give you a call, or visit your website for more information.
If your bio is already on your website, be sure to encourage them to get in contact with you right away.
Use proof points to seal the deal
It’s human nature to hate bragging about our accomplishments, but by hiding what makes us unique to work with, we’re losing out on high-quality leads!
The solution to this is to let others do the persuading for us.
How you might ask, with proof points. 92% of B2B customers read online reviews before committing to working with somebody.
Proof points can include:
If you’ve got some space at the end of your bio, then be sure to add a testimonial in there to back up how good your coaching services are.
Having a coach certification on your bio can also help you sell your services, as it kind of acts like a stamp of approval from a trusted source.
If you’re looking to create the perfect coaching bio for your business coaching company, then our branding experts can help.
At Emtwo, we help businesses just like yours craft the perfect online presence and help you succeed online within the coaching industry. If you’re ready to create the right branding for your company then get in contact with our team today!
It doesn’t matter if you’re just starting out or you’ve been in the game for a long time; building a strong, cohesive brand is one of the best things you can do for your business.
A brand isn’t just the colors you choose for your website or the style of your logo, it’s much, much more.
Your brand is the very essence of your business. It’s your company’s personality, it’s your reputation, it’s how you communicate with your audience, and it influences your entire customer experience.
Without a cohesive (and unique) brand, you’ll be one of the many companies that get lost in the sea of boring sameness.
If you want to differentiate yourself from your competitors, then you must create a brand that’s cohesive, consistent, and full of life.
Today we’re going to show five steps you can take so you can create a cohesive brand for your business to take the top spot from your competitors.
Get your brand tool kit ready
Your brand tool kit is your one-stop-shop of assets to keep your brand cohesive and consistent across every physical and digital medium you have.
In your brand tool kit, you’ll have things like:
Your logo in a variety of sizes and file types
Your color pallet, along with the exact color codes
Your typeface for both your logo and copy
Your tone of voice including a detailed guideline on the language that should be used to help create your brand voice
Imagery and illustrations that represent your brand
Templates for media such as newsletters, blog posts, presentations, and social media posts
A brand toolkit is a perfect way to make sure your branding stays on track. It helps you effectively and consistently build your brand by ensuring your visual and written communication stays consistent across all mediums.
By packing your toolkit full of guidelines and resources, you can make sure that everybody involved with your company can promote your brand correctly.
Organize your brand assets
The first step in creating a cohesive brand is to get your brand assets in order.
What are brand assets?
Well, we’re glad you asked!
Brand assets are things that people associate with your brand and interact with. They’re what makes your brand physically memorable.
This can include:
Your social media profiles
Brochures and printed materials
Exterior and interior signage
All these are essential aspects of your brand, and to create a cohesive brand, these brand assets have to be consistent.
For example, if your website’s brand colors are navy and orange, then your employee uniforms, business cards, and logo should follow the same color scheme. If you’ve had four different logos over the years, make sure all of your assets are using the most up to date version.
Update your social media profiles to reflect your brand
People are on social media every single day. In fact, the average person spends over 2 hours on social media every day.
Imagine if that person was interacting with your brand for even a fraction of their time on social media.
What would they see?
Would they see a timeline full of content that reflects the personality of your brand? Would they be blown away by the excellent and informative content you’ve posted proving that you’re an essential part of your industry?
Or, would they find an empty, barren landscape with a few retweets and a couple of competitions that were dated from a few years ago?
Your audience wants to connect with your brand, so to create a cohesive brand, you have to make sure your social media is up to date.
Not only this, but you have to make sure your social media fits in with the rest of your brand assets.
Updating your profile picture to feature your latest logo
Having a banner image that matches your brand’s color scheme, font type, and voice
Making sure your username is consistent on every platform you use
Making sure all your links lead to relevant pages of your website
Your phone number, address, and email address are all up to date and correct
All this is vital for creating the cohesive brand that will get your company noticed when squaring up to your competitors.
Keep your Google My Business up to date
The next big thing to focus on when it comes to making sure you’re creating a cohesive and consistent brand online is to make sure your Google My Business is updated.
Google My Business (GMB) is usually one of the first places a potential client will look when trying to figure out if a company is worth working with. If your GMB isn’t up to date and is full of outdated information and imagery, then that potential client might think twice before working with you.
Not only have you lost a client, but you’ve got a hole in your branding.
Make sure you fix up your Google My Business, so it better represents your brand. This means updating it with:
Your current logo
Correct contact details
The right opening hours
Your current address
Links to your website and social media
New, high-quality photos that show off the fantastic work you’re doing for your clients
How you come across in your Google My Business listing will contribute to how your audience views your company and your brand. 91% of people regularly read online reviews on Google My Business so be sure yours is set up and optimized so your customers leave you 5-star reviews.
Make sure you brand voice is consistent
Tone of voice is often overlooked when it comes to branding. Not many companies even consider it when looking at the different parts of their brand, so they just write their blogs and their website copy however they like.
This is a huge mistake.
Your tone of voice is vital to your brand’s cohesiveness. If your audience is used to hearing your company speak formally, they’ll be shocked if your social media is incredibly informal and features a bunch of cat memes.
The tone of voice you use with your brand will all depend on your target audience and how you want to be seen as a company.
You should already know who you’re aiming your services or products towards. If they’re a group of people who prefer formality, then you should use a formal tone. If they’re a more laid-back audience, then you can be a bit more informal with them. If you’re a law office, keep it approachable but professional. If you’re selling plushies, you want to be fun, young, and friendly.
Remember who you’re talking to and choose the tone of voice that not only represents your brand but also speaks to your audience.
By improving your brand into a cohesive online (and offline!) experience, prospects and customers alike will learn to look for your company as the solution to their problems.
You’ll become known as the go-to authority in your industry – and the only option customers will even consider.
If you’re looking to make your brand cohesive then our team of branding experts can help.
At Emtwo, we help businesses just like yours craft the perfect online presence and succeed online.
Have you ever come across a brand that you instantly connect with? A brand that just gets you!
Ever wonder why some brands are instant hits and others are big fat fails for *you*?
It all comes down to brand archetypes.
In this article, we get into what brand archetypes are and how you can hack the brain of your ideal customer so they immediately connect and fall in love with you!
What are Brand Archetypes?
Brand Archetypes are the subconscious set of expectations that can be applied to a brand. They tell us how we can expect a brand to behave.
It’s like a personality profile that gives people a sense of what to expect when they interact with your brand.
There are a total of 12 different archetypes. You can have as many as 6 different archetypes, but I would recommend just having one primary archetype and maybe a secondary (supporting) archetype.
It will be easier to dial in your message if you focus on one or two archetypes. Because it comes down to telling your story. And that story gives you the freedom to be authentic, genuine, and honest.
I’m going to walk you through the 12 archetypes and why each one is so important to your messaging.
What are the 12 brand archetypes?
1. The Hero
A brand archetype that cares deeply about the customer and will do anything to save them.
These brands are all about the consumer. Their products are built to fix a problem.
The hero archetype is the most common and the easiest to understand.
This archetype has a mission that is bigger than the product. It is also the most accessible.
The hero archetype is about saving lives or making lives better.
It does a lot of good and is a trusted brand.
This is the one that comes to mind when you think of brands like Nike, Amazon, and Red Bull.
2. The Outlaw
A brand archetype that avoids the rules and works against the system.
This archetype is about being an individual and having a unique voice.
It is a rebel to the core.
This archetype is about fighting the man and sticking it to the establishment.
This archetype is about making a statement and not being afraid to go against the grain.
You may associate this archetype with brands like Jack Daniels, Harley Davidson, or the Marlboro man.
3. The Lover
A brand archetype that is passionate about what they do.
This brand archetype is about the art of love and bringing joy to its audience.
It is about the finer things in life and making life more wondrous.
The lover is about luxury and is about being pampered and cared for.
They are all about creating relationships and evoking emotions. They foster intimacy and happiness with their customers.
Examples of brands that fall into this archetype are Apple, Nike, or Tiffany and Co.
4. The Magician
A brand archetype that is mysterious and seeks to excite the customer.
This brand archetype is all about being a showman. They are all about performance and playing with the imagination.
The magician wants to make your dreams come true. They are your handymen and women, your seers and soothsayers, your potions masters and healers.
They use their magic to turn anything into gold. They see opportunities where others don’t and they can make impossible things possible.
They are different and unique and stand out from the crowd.
Examples of the Magician archetype are Tesla, Virgin, or Nikel.
5. The Sage
This archetype seeks to educate and empower the customer.
They are all about “teaching”. They value knowledge and wisdom.
They take the customer on a journey from the unknown to fully embracing their knowledge while being supportive and empowering them. They are helpers and they want to change the world.
The Sage is all about “experience”. They are not interested in promoting their own brand but they want to educate their customer and share their knowledge.
Examples of the Sage archetype are Wikipedia, TED, and Google.
6. The Jester
The jester archetype is all about living in the now, this moment, and making the best of it.
They have a very unique sense of humor and they are extremely creative. They are not interested in the past or the future, they live in the moment.
For them, the journey is the destination. The Jester archetype is the fun-loving character that brings laughter. They are entertainers who are playful and bring joy. They are the ones who make you laugh and smile even when it doesn’t seem possible.
They are clever, impulsive, and unrestrained.
You may see the jester in brands like Doritos, Skittles, Cadbury, and M&Ms.
7. The Caregiver
Like the mother archetype, the caregiver archetype is about taking care of others.
This is all about being responsible for others, being selfless, and caring for others.
The caregiver archetype is all about the needs of others. They are exceptional listeners and they are very supportive and nurturing.
Caregivers put others first and are always thinking about ways to make life better and easier for their customers.
The caregiver can be found in brands like Dove, Tide, and Dr. Pepper.
8. The Ruler
The ruler archetype is all about being in control and being the boss. This is the leader who is very decisive and firm, they are the principal, the boss, the head-honcho-in-charge. They take names and kicking ass.
They are leaders in their field. They are the ones on top of the mountain.
The ruler archetype can be found in brands like Captain America, Gillette, and Mastercard.
9. The Creator
The creator archetype is all about making things. They are inventors, artisans, makers, and designers.
They are visionaries with authentic and non-conformist views. They see everything as an art and are original and innovative.
Creators are driven by a need to create and transform nothing into something that is loved and cherished. They want to make a difference.
Examples of the creator archetypes include Lego, Apple, and LuluLemon.
10. The Regular Guy/Gal
The Regular Guy/Gal is the Everyman or Everywoman that is a staple of the American story. They are the friends we grow up with, the colleagues that we work with, and the family members that we share our holidays with.
They are easy to talk to and someone that everyone likes. They can easily adapt to any situation and fit in. They know the rules of the game and they know how to play them. They care about doing the right thing and are good people. They are the safe choice.
They are the gold standard for what is normal, but they also lack anything bold or out there. That can be comforting and necessary in certain situations where you want people in charge that are dependable. People that you want on your side and that you can trust.
Examples include Scooby-Doo, The Doctor from Doctor Who, Gap, and Levis.
11. The Explorer
The explorer is a character that is looking for adventure. They want to try new things and experience new things. They want to experience what life has to offer. They are the first to try a new restaurant, the first to go to a new movie, they want to experience everything and everything.
They are not confined by social norms or expectations. They live for the now and don’t worry about the consequences. They do as they please and live life on their own terms.
It’s all about freedom and exploration. They have no time to be sitting around at their desk waiting on life…they make it happen.
You’ll find the explorer in brands like JEEP, REI, and National Geographic
12. The Innocent
The innocent has a positive personality. They like to see the good in everything. They tend to be trusting and believing of others.
They are also great at helping others. They have a hard time seeing negative intentions in others.
They are not as worried about what others think of them and they see the best in everyone and everything.
They tend to be honest, pure, and don’t hold grudges or want to be involved in conflict.
You’ll find the innocent in brands like Dove, TOMS, JCPenny, and Disney.
How to determine your brand archetype?
There are four factors that determine your brand archetype. Developing these will lead you toward identifying the brand archetype that fits your business.
Step 1: Determine your brand’s purpose & promise. Who do you serve and why? How do you do what you do?
Step 2: Determine your brand’s personality. What do you stand for, or against?
Step 3: Determine your brand’s look. What sets you apart from others?
Step 4: Determine your brand’s tone of voice. What is the voice you use to communicate with your audience?
Your brand archetype should be determined by the answers to these questions.
Don’t worry if it isn’t immediately clear, you’ll be able to identify it more easily with time.
Once you’ve identified your brand archetype, then you can move on to developing your brand.
How to use brand archetypes?
The brand archetype that your business identifies with should be used for everything you create going forward.
Your logo should match your brand archetype. Your business card should match your brand archetype. Your Facebook page should match your brand archetype. Your website should match your brand archetype. Your newsletter should match your brand archetype. Your store should match your brand archetype.
It is through the brand archetype lense that every piece of collateral, every word you write, every message you put out, should be filtered.
This is how you ensure that the brand you are creating is consistent and authentic.
Are you using brand archetypes in your business?
When it comes to branding and your message, using archetypes to define your voice and what you stand for can help set you apart from competitors.
It also gives your customers a way to connect with you.
Brand archetypes are not a new concept but they are underutilized by many businesses.
The next time you are trying to figure out why you aren’t connecting with your audience, look at your brand in the context of the archetypes and see where you fit.
It’s a quick and easy way to know if you have an effective brand that resonates with your ideal customer and creates an impact with them.
It might seem overwhelming at first but I promise it becomes way less intimidating once you start looking at your brand as an archetype.
This article is just a brief overview of the power of brand archetypes and how you can use them to create a powerful brand.
The best brands are those that know who they are, where they are going, and inspire people to follow along with them.
Taking a social media detox or break might just be what your business and life need. That’s what I’m betting on as I start (June 1, 2021) on mine.
Social media is a great tool, so I’m not here to bash it and tell you that it’s evil and to never use it. There can be a lot of benefits from social media, and I also think we need to take more control over how, when, and why we use it so it’s not controlling us, and we’re controlling it.
A few months ago, we watched the docu-drama, The Social Dilemma. It delves into how social media is reprogramming civilization and the insane algorithms specifically designed to keep us coming back again and again.
I believe if rats knew and understood social media; that if given the choice between cocaine, sugar, or social media, they would choose social media. It’s that addictive.
The problem is, we’re the rats. And every like, follow, heart, share, gives us that dopamine hit. So we keep coming back for more and more. To get our fix.
I don’t know how much you use social media, but I am a heavy user. From the moment I wake up to the moment I go to bed. It controlled a lot of my life and I was tired of it and knew I needed a break when:
I was tired of my constant phone routine and always having it nearby
I started to get resentful, annoyed, and even jealous of people that I followed
It left me feeling insecure
Comparison paralysis overwhelmed me
I felt like I was losing time
I was always thinking about the next piece of content to create, the next photo, the next funny anecdote
I wasn’t present in my life and felt like I was missing out on the world outside of my phone
Do you feel the same but worry that you can’t take a break (or quit!) because you need social media for your business? Then keep reading..
I told myself I needed it too. How would my business service without it? I had to be online everywhere or I wouldn’t make money. Then I decided to get curious about those thoughts. I asked myself, is all of this true? Why did I really feel this way? Was it more about the fear of missing out (FOMO as the kids say)? Was it an excuse?
Choosing a Social Media Sabbatical
I decided to find out if leaving social media (in the way I was using it) would hurt my business.
On June 1 st 2021 I woke up and grabbed my phone. I deleted Facebook, Twitter, TikTok, and Instagram (my core 4 scroll obsessions). I grabbed my iPad and did the same.
Next, I went to my computer and installed the “news feed eradicator” plugin for Chrome and Firefox, which replaces your news feed with a quote. So you can’t endlessly scroll. You can still access groups, which was important to me because I’m in some paid groups that I get value from.
I went into every group that wasn’t valuable and left them. Over 40 groups, gone. That felt so so good.
Then I went into the rest of my groups (a lot of dog groups, what can I say?) and unfollowed/shut off notifications. Then I hit up Facebook settings and shut off every possible notification that I could.
Twitter was much easier. The news feed eradicator plugin already stops the feed, and I have zero need to go to the site because I rarely, if ever, get notifications on older tweets.
I also installed “Waste No Time” extension where I could outright block sites. So I added TikTok, Instagram, and Youtube to my blocked list. And I have them blocked Monday-Sunday from 12:00am-11:59pm. So all day every day.
As an extra measure, I changed the passwords to Instagram, TikTok, and Twitter to something really obscure and long and wrote those passwords down on a piece of paper (I did not save them in lastpass, which I use for everything) and tucked them away in a sealed envelope at the very top of my closet. Extreme? Maybe, and yet it made me feel powerful to take control.
I also made it difficult to go and grab the passwords because that meant I had to put forth a lot of physical energy and silence a lot of thoughts in order to get those passwords. I was hoping that I would think that it was too much effort and move on to something else (so far that’s worked!)
My Social Media Sabbatical Exceptions
Now you may have noticed that on my list of social media sites, I did not include Pinterest or LinkedIn. I consider Pinterest more of a search engine than a social media site. I do not get sucked into it. I don’t check it regularly, so it stayed.
I use LinkedIn for networking and plan to use it for lead gen over the next 90 days (more about that below). I do not endlessly scroll and instead spend most of my time in my DM’s. So it stayed.
Youtube is also more of a search engine and I did leave it on my phone, mainly because I use it to find things like, “how to clean my faux wood blinds” (a real search from this morning) and “why haven’t my basil seeds propagated yet”. Very important things, as you can see. If I spend 15 minutes a day on YouTube, it’s a lot.
Your mileage may vary and maybe you spend 5 hours a day on YouTube (*waves at my husband*) and Pinterest is your cocaine.
For me, the core 4 (IG, FB, Twitter, TikTok) were the ones that I needed to have more control over.
How am I going to get leads?
I’m going to cover a few things here. Some that I plan on doing and some that I don’t…because I make the rules!
Let your people know
I think there are many options outside of social media for lead gen, however, I want to mention that if you get a lot of your leads from social media, I would put a plan in place to make sure those leads still find you and understand where you’ve gone.
Now I get about 10% of my leads through social media, so not a lot but hey 10% is still 10%. So I updated my profiles to let people know that I was on a social media sabbatical and where to find me.
I highly recommend doing this so people who find you have a next step. And it might just spark an unexpected conversation (I received an email from someone that found my IG profile, saw my bio, and reached out because they would love to do the same thing but aren’t sure they can. I never expected this!)
Schedule content for social media
If you’re not like me and plan ahead, you can absolutely positively use social media scheduling apps to post the content for you. Or if you have a team or a VA, they can take over this task as well.
Now, the one downfall to this and I think it’s a big one is that social media for business is about creating connections and community. With posting and not engaging, there will be more of a one-way conversation and I do think that can hurt you.
But remember, you make the rules up for your social media sabbatical. Maybe you set up the Waste No Time extension to allow you 30 minutes a day on Instagram so you can reply to comments, engage with your ideal clients’ content, and answer any DMs. Maybe your VA does this for you. That’s purposeful usage and I’d likely do this if the majority of my leads were coming from social media…but they aren’t.
For me, I really want to see if it’s actually necessary to use social media for my business so for now, there will be no scheduling of content.
Ya know, like talking to people? Crazy!
My plan does involve a lot of networking and using LinkedIn to connect with new people, and also reconnect with people that I haven’t talked to in a while.
I started by making a list of 50 people that I already know that I can personally reach out to (some are via LinkedIn and some by regular old email). I want to let them know what I’m up to and also find out what they are doing. Planting seeds that may start sprouting tomorrow or in three months.
Then I will move on to connecting with 50-100 new people a month (who are in my niche) on LinkedIn. Getting to know them, engaging with their content on LinkedIn, trying to get natural and organic conversations going in DMs.
Have a list? Start emailing them regularly. Let them know what you are doing, if you have a new offer, if you are going on a social media sabbatical 😉
Don’t have a list? Start working on creating one. Use all this “extra” time to create and execute a plan to grow your list. Keyword: EXECUTE!
Use other people’s audiences
This is a great option even if you aren’t taking a social media sabbatical.
Getting in front of an audience that someone else has built might sound like you are using them but chances are, that person is looking for new content for their audience. They are looking for ways to bring fresh ideas to their channels and you are providing your knowledge and expertise to them and in return, they are sharing their audience with you. It’s a win-win.
Here are the top three ways that I plan to do this:
Find podcasts that my niche is listening to and reach out to the creators about being interviewed
Find blogs that my niche reads and reach out and offer to write a guest blog post
Find websites or magazines that my niche reads and reach out and offer to write an article
The possibilities are endless. For example, maybe your niche is realtors. I would find 10-20 realtor associations, groups, boards, etc., and research the type of content they are creating. If they have a podcast, go listen to it and see what topics they’ve discusses and figure out where your expertise could fit in and then contact them and pitch your idea. Maybe they’re doing virtual training or seminars or conferences. Reach out and see where your expertise could be used. And if it’s not needed now, that’s okay. You’ve planted the seed. Follow up again in a few months and keep up with what they are doing so if you see an opportunity you can reach out faster.
Ads are always an option if you have the marketing budget for them and a good funnel in place. Without that, skip it or create one that you can test and iterate on until it starts performing.
I am working now on my funnel that will be for an ad campaign that I want to run over the next few months. I need to make a good deal of content for this still, including videos which I’m terrified to do but also excited to see where it goes.
I know I mentioned above that I was tired of creating content. And I am, but I’m tired of creating content that needs to be curated in a way that makes it most effective for social media.
When I say content here, I mean writing blog posts, email sequences, lead magnets, content upgrades, and/or a regular email newsletter. Content that I can control and reuse in various ways to inform, educate, and delight my ideal clients.
There’s also video and podcasts that fit into this category. Maybe your ideal client loves consuming podcasts. Start one! Or start creating videos on YouTube (again more of a search engine than social media in my opinion).
While SEO is absolutely positively a long game, I’ve been working on SEO for a long time and I am starting to reap the benefits. I also have older content that is ranking really well that could be refreshed a bit. I plan on working on some of that as well.
The “social media” site that drives most of my social traffic is…Pinterest.
I was surprised by this a few years ago and then as I dug deeper into my analytics the mystery was clear. Generally speaking, people on Pinterest on actively searching for something. They are in more of a buyer mode than browsing Instagram. They may be looking to solve a problem or learn something. I use Pinterest to drive more traffic to my site and plan to amp up that strategy over the next three months.
Whatever you decide to focus on for your lead gen, make a plan and be consistent. If you want to publish one podcast a week, be all in. If you want to write two blog posts a month and write two guest articles, commit and make it happen.
It’s when we half-ass our marketing strategy, when we don’t show up in the way we promised, that we fail to see the results we want.
Am I quitting social media permanently?
Honestly? I don’t know. As of right now – 10 days into my social media sabbatical – I can’t imagine not seeing my dog friends on Facebook ever again (I have a lot of friends that are actual dogs and I love them, don’t judge me!).
And I also feel so much better mentally in such a short period of time. I’m 10 days into this 90-day experiment and I have already seen a huge positive impact on my life.
I spend so much more time with my dogs and husband.
I’m reading physical books (not listening to them while juggling 10 other things).
I am more focused and productive for longer spans of time.
Most of my work is done by 2 pm (if not earlier).
I am cooking more.
I feel this light inside that I can’t remember ever feeling before.
I’ve been spending my afternoons swimming and being outside without a screen in sight.
I’ve had more meaningful conversations with my friends via text and phone calls.
I’ve been sleeping better.
I’ve been making legit progress on some of the goals that I’ve been talking about doing forever but never made time for.
What could happen after 80 more days of this? I don’t know and I am so excited to find out.
Is it right for you?
Do you want to be a rat or in control? I think for the majority of our society, social media usage is out of control and that most people could benefit from readjusting, tweaking, detoxing, or leaving social media.
The choice is yours though and only you know what works for you.
You can choose to your social media, or not.
You can choose to outsource it, or not.
You can choose to control it, or not.
You can choose to adjust it, tweak it, adapt new ways to use it, grow out of it, or not.
On you can decide if quitting social media or taking a break from social media is the right choice for you and your business.
I’m determined to make it work for me and my business. I’m fully committed, I’m all in, I’m going BIG (not in front of people) because it already feels like the right choice.
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