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Why an online course is a huge asset to your coaching business

Why an online course is a huge asset to your coaching business

When you think about a learning management system (LMS), you probably think of boring training modules for new employees created by boring HR reps in a boring multinational corporation.

Or, if we’re being honest, you probably don’t think about an LMS at all. On the surface, it’s not a particularly riveting topic, and it may not seem relevant to your business.

But an LMS could be a powerful tool for your coaching business if you wield it to create online courses that expand your client base and offer a hands-off revenue stream

Ah-ha! I have your attention now.

Yep, creating online courses is a fantastic way to diversify (and monetize!) your digital content portfolio, and a learning management system is the software that helps you do it. Here’s how:

Advantages of online courses for your coaching business

Building online courses that display your coaching prowess helps you grab the attention of new potential clients. Much of your business probably comes from the original marketing tactic: solid word-of-mouth reference. But even the most well-connected business professional has a limit to their network, and eventually, mining your network for new clients dwindles.

A good LMS not only allows you to create courses easily, it offers the ability to market your courses and reach new audiences. Your name and business consulting acumen are displayed to new potential clients, so you’re never stuck in a word-of-mouth network rut.

Creating courses also allows you to scale your business far beyond the scope of 1:1 counseling. A working day’s business hours are finite, and scheduling 1:1 consultations with busy clients sometimes requires manic scheduling skills. 

But when you offer your expertise through an online course, you allow clients to access your business coaching wisdom 24 hours a day, no matter their location or time zone. You can reach more clients, sell more content, and scale your business far beyond the bounds of the appointment scheduler.

My favorite advantage of creating an online course for your coaching business? The opportunity to turn all that business knowledge you’ve built up into a profitable asset.

Think about it: you have years of business coaching expertise to share with clients. Much of it is already distilled into an online format in the form of blogs, PowerPoint presentations, etc. 

When you create an online course, you commit to an initial time investment of turning those blogs and presentations into course material. But once the course is designed, it can increase your revenue again and again without you lifting a finger.

Getting started creating your course content

As I said, much of the content you’d use to create an online course probably already exists as blogs and presentations. The trick is turning that content into a course that resonates with the right audience.

Speak to your clients’ pain points

To reach the right audience, you need to know the right audience. That means knowing the business problems that scare them, the pain points that keep them awake at night.

You want to create a course that speaks to those pain points and offers solutions to those problems. Listen to your clients. They have already told you their biggest pain points. If you create an online course that addresses those, you’ll get the ear of the potential clients who are the right fit for your business.

Establish learning goals and draft an outline

Before you put pen to paper (or, erm, fingers to keyboard) writing your outline, take some time to establish learning goals for your learners. These are the things you want your clients to have learned by the time they finish your course, and they’re useful because they help you stay focused when you’re writing your material.

With those learning goals in mind, draft a course outline. Use your previous research and reading to give your material meat, and break your lessons into easy-to-digest learning bites. Remember to repeat important points, but don’t just list the facts. 

Use language that fits your brand

Did you think we’d get through an article without mentioning the importance of brand? Ha! Not a chance.

As with all of your content, your online course should say, “Your Brand!” from the first letter to the last period. Not only is an online course a way to monetize your expertise and reach new customers, it’s a chance to promote your business and further establish your brand in the marketplace. So whatever you have to say, say it with your unique brand personality.

That may mean that the whole world doesn’t love your online course. Guess what – that’s ok! You aren’t creating an online course for the whole world. You’re making it for your clients with their specific set of problems. Present your solutions with knowledge, professionalism, charisma, and fun, and you’ll totally fail to attract the whole world, but you’ll attract the right audience, and that’s the goal.

The top 3 platforms for creating a coaching course

There are many sound learning management systems out there. Here are our picks for the top 3 learning management systems for creating an online course for your coaching business:

  1. LearnRight

One of the significant advantages of LearnRight is its ability to scale, so this is an LMS that can meet the needs of your coaching business no matter how many clients you add to your roster or how many online courses you sell.

It’s a great LMS choice for helping you expand your client base and improve client engagement. Some stand-out features include:

  • Quick setup with a designated onboarding specialist
  • Customized branding options
  • User role management and directory
  • Private messages
  • Quizzes and assignments
  • Webinars and video conferencing
  • Reporting and analytics
  • Custom domain and email marketing

2. LearnWorlds

LearnWorlds really leans into using video to create your courses, and their platform offers the ability to do this even if you know nothing about video editing. Video is a great way to capture audience attention and increase engagement, so it’s a helpful feature in an LMS.

They also feature easy course navigation for your learners and drip feeds for scheduling course delivery, so as you create new content, your clients can find it. LearnWorld prioritizes engaging training sessions by including:

  • Quizzes, tests, and assignments
  • Learner evaluation and success tracking
  • Branded digital certificates
  • Market and sell courses in the LMS

3. Tovuti

Tovuti is one of the fastest and easiest ways to offer your clients an engaging online learning experience. You can build as many courses and training programs as you like and easily track and monitor learners’ progress.

You can even take your courses live in a virtual classroom, and make learning fun with gamification. Highlights include:

  • eLearning
  • Integrations
  • Branding
  • Notifications
  • Content
  • Gamification
  • eCommerce
  • Virtual Classroom

When you’re ready to build an online course

You can’t go wrong with any of the three options above, but we really like LearnRight. It offers a designated onboarding specialist who makes the setup process easy, and its email marketing and customization features are robust. Contact them today for a demo.

We hope we’ve helped you start thinking about online courses as a way to make the most of your digital assets. 

If you’d like to talk more about how to make your digital presence work harder for your coaching business, give us a shout! We’d love to hear from you.

TikTok for coaching businesses – Should you be promoting yourself on TikTok?

TikTok for coaching businesses – Should you be promoting yourself on TikTok?

Another day, another social media platform launched. TikTok feels like it’s everywhere right now. But with so many social media platforms to choose from, how do we tell which ones are actually worth investing time and money into?

Some marketers see it as a mistake to allow “trendy” social media platforms like TikTok dominate their marketing strategies. But, other marketers believe that not embracing new trends is a path to becoming irrelevant (and missing out on a whole audience of potential new clients). 

In our opinion, both perspectives have value. But with TikTok showing no signs of slowing down, should your coaching business be trying to get in on the action?

What’s the hype with TikTok anyway?

In 2021, TikTok reported that it had amassed more than 1 billion users worldwide – that puts them right up there with the big players of the social media world. 

The short-form video hosting service was initially targeted toward kids and teens. They’d share fun clips of dance routines and other entertainment-based videos. But it soon evolved to include a much wider (older!) audience with a bigger variety of content. 

Even though TikTok’s success seemed to appear overnight, the app was actually launched in 2016. Like most social media platforms, people only really started to take notice once the app had been monetized and its popularity started being compared to Facebook, Instagram, and Twitter. 

For users and marketers alike, TikTok arrived at a time when the world’s appetite for user-generated content didn’t necessarily need a boost; it just needed a change of pace.

Unlike YouTube, the app’s video content requires little time commitment from creators. TikTok has recently altered its maximum video length to 10 minutes, but the most popular content is still the shorter-form videos of around 30 seconds. 

For viewers, the more you use the platform, the better it gets at showing you the type of content you like. As many TikTok users know, the app’s targeted and instantly-rewarding content is also what makes it so addictive. So, even though users appreciate the short, snappy videos, it’s still possible to spend several hours a day consuming content.

Isn’t TikTok just another app that’s going to be replaced soon?

We know what you’re thinking. ‘How long before everyone ditches TikTok and moves to the next shiny new video-sharing platform?’ This is an excellent question. But what if we’re focusing too much on the platform, and not enough on the content?

If digital marketers have learned anything during the social media era so far, it’s that platforms get molded by the content people want. 

Right now, people want video. 

As Instagram (a platform that previously based its entire brand around a love of still images) switches its algorithm to accommodate more video content, the ‘OG’ video giant YouTube attempts to tap into the short-form video market (read about ‘YouTube Shorts’ here). It appears TikTok has ruffled some industry feathers. 

Even if TikTok’s popularity gets wiped out by a new alternative, the current level of love for short-form video content isn’t likely to go anywhere. 

Marketers have a unique opportunity to use TikTok to investigate the type of videos that their customer base enjoys. Even if TikTok gets replaced tomorrow, if you know what your audience likes you’ll adapt to whatever comes next. (Hint: We think the next big thing will still involve video). 

But does my target audience even use TikTok?

TikTok now ranks more highly than Instagram amongst Gen Z in the US, but what if your audience isn’t Gen Z? 

Social media content isn’t confined to the platform or demographic it’s originally released for. 

Even though TikTok’s popularity still primarily leans towards the ‘younger market,’ it has experienced significant growth amongst other age demographics. 

In the first quarter of 2021, 36% of TikTok users were between 35 and 54 years old, compared to 26% in 2020. It’s important to recognize that something your audience might not use today, might be the thing they love most tomorrow.

How much time does online marketing with TikTok take?

We hate to be ambiguous, but the truth is, the amount of time and energy that TikTok takes up depends on how you approach content creation in general. 

If you’re the type of business who likes clean, professional, high-quality content, even short TikTok videos will take time. If you’re a little more laid-back about the content you post then short, snappy, informal videos will fit in with your everyday operations. 

The trouble with ‘short and snappy’ video content is that it can be difficult to get your point across in just one clip. That’s why the top ‘#TikTokers’ in the world right now are the ones who post consistently and engage with their audience on other platforms. 

Even if creating videos doesn’t take much time, we can guarantee that keeping your audience engaged will. That’s why businesses who choose to go down the TikTok route plan their video content in the same way that they do their other social media content. 

At surface level, TikTok presents as an ‘unplanned, on the spot’ kind of video creation tool. But integrating it into your current social media calendar will ensure that your posts remain frequent and cohesive.

If there’s an event, launch, or training session coming up for your company, use it. Using events for video content is a great way to show your audience that you’re present on the platform. Plus it gets rid of the pressure of constantly having to “go viral”. 

The ability to easily add your own music and sound to TikTok videos, as well as text makes it a great medium for updating your audience. Your TikTok content doesn’t need to be revolutionary. It just needs to tell a story about who your brand is and what they’re currently up to.

Focus on the content, not the medium

Even the most skeptical digital marketers have started to consider that maybe TikTok has somehow made it into the ‘here to stay’ club. 

But it doesn’t really matter how long TikTok is here. 

What matters is that TikTok’s content ticks the right boxes for a 21st-century audience. 

They want to maintain a sense of human connection, but they also want information supplied to them as fast and concisely as possible.

If your business isn’t using TikTok, it won’t necessarily make people think badly of your brand – but what business doesn’t want to be seen as current and keeping up with the latest trends? 

TikTok might not be your favorite online platform, but we believe that the popularity of video content isn’t going anywhere anytime soon. Embracing this type of content as soon as possible is the only way to get better at it before the next video trend comes along.

If you’re interested in building more video content for your brand then the team at Emtwo is here to help. We’ll help you get ahead of trends and seize any opportunity that your business might have missed out on. 

Get in touch with our team today to start improving your presence online! 

Want more local clients? Google Business profile is the answer

Want more local clients? Google Business profile is the answer

If you find yourself losing out on local clients to your competitors, and you just can’t figure out why, your online presence might be to blame. No, we’re not talking about your website (although that might factor into it!), we’re talking about your appearance on Google. 

While boosting your website up the search engine rankings can take months, there’s an easier way of attracting local clients – with Google Business Profile. 

Today, we’re going to go through everything you need to know about Google Business Profile as a small coaching business. We’ll show you why it’s such a fantastic free marketing tool to use and how it can help you get the local clients you’ve been searching for. 

What is Google Business Profile?

Google Business Profile is an accessible, free business listing on Google – yes, it’s free!

It lets you post details, photos, and need-to-know information about your business, including your company’s:

  • Phone number
  • Social media
  • Location
  • Services
  • Opening hours
  • Bio
  • Website 

Creating a Google Business Profile is one of the best ways to get noticed online and improve your visibility as a coaching company. Having a Google Business Profile will also allow you to appear more easily in Google searches, on Google Maps, and sell products on Google Shopping!

97% of users primarily learn about local companies online, most of which use Google Business Profile. 

Google Business Profile is, however, only available to companies that have contact with their customers. So your business needs to have a physical location and provide a service by meeting clients in other locations. 

If your business is strictly online-only and you don’t have a business address, then you won’t be able to use Google Business Profile.

So, what makes Google Business Profile so unique, and how can it help you find more local clients for your coaching business?

What are the benefits of Google Business Profile?

  1. You’ll be shown to people in your area, searching for your service

With so many people heading to Google for their queries and questions, being on top of your SEO (search engine optimization) is key to your online success. 

When you use Google Business Profile, you become more visible online. Your business will appear on Google Maps and you’ll be more likely to reach the top of the search results for local, relevant searches. 

With the help of a strong, optimized Google Business Profile, you’ll be able to easily upgrade your local SEO, get seen by local users, and get more clients rushing through your doors. 

The more effort and time you put into your Google Business Profile, the more impressed Google will be and the higher up the search results you’ll go. 

  1. You’ll build trust and credibility

Building up your trust and credibility is key to getting recognized by local clients. Locals won’t want to work with you if they know nothing about your company, but having a Google Business Profile will encourage them to work with you. 

By keeping your Google Business Profile optimized, updated, and in pristine condition, you’ll show your local audience that you’re a fantastic company to work with. 

Be open, honest, and authentic with them when posting on your profile. Don’t lie about what your services can and can’t do and show them what your office looks like to give them an idea of what your company’s like. 

  1. Your clients can leave reviews 

Did you know that 90% of people check online reviews before even thinking about working with a company?

Google Business Profile is the perfect place to gather high-quality reviews for your coaching business. By getting positive feedback from your clients, you’ll be able to demonstrate to your potential new clients that you’re a wonderful person to work with. 

Be sure to reply to all of your reviews too and thank your clients for leaving great feedback about your business. 

Positive reviews aren’t the only type of review that can benefit your business though! Getting negative reviews is also an opportunity to show your audience that you can quickly solve any problem they have – and how professional you are, no matter what.

If you receive a negative review, don’t hide it or delete it – this will make you look untrustworthy! Instead, reply to your client, address their concerns and try to fix the issue. You could end up creating a new positive review and more clients. 

  1. You’ll have access to high-quality insights

Google Business Profile is the force behind getting high up in the rankings of Google. But it doesn’t just promote your services, it also helps you understand your market. 

Google Business Profile has a few pretty powerful and helpful tools that provide users with insights that will help them create strategies and make critical marketing decisions. 

These tools help you access statistics and insights that can:

  • Determine where your audience is coming from
  • Show you the number of views your profile is getting
  • Provide you with a report of how your customers find your business
  • Tell you what keywords are relevant to your niche
  • Show you what your audience is interacting with 
  • Give you a summary of the profile of people following you 
  • Show you the number of clicks your website link is getting

Using Google Business Profile to quantify this information and create statistics will assist you in developing marketing strategies that are assured of attracting local clients and boosting your conversions. 

  1. It’s free and easy to use

One of the most significant reasons you should be making a Google Business Profile right now is simple – it’s completely free. 

Google Business Profile is a free-to-use marketing tool, so you won’t have to spend a single dime on it! Plus, it’s effortless to set up, update, use, and manage. 

Google Business Profile makes it simple for local businesses like you to promote your services online. It will increase your visibility and improve your chances of showing up in local search results. 

It’s a fantastic tool that will help more clients find your services, and it will quickly improve your online presence and connect you with the people who need your services the most. 

What are you waiting for? Start making your Google Business Profile today!

We hope we’ve helped you realize how important Google Business Profile is and how it can help you get more local clients into your business. 

If you have any questions about Google Business Profile or need some help setting up or optimizing your profile, then we’d love to hear from you.

Get in touch with our team today to talk about how you can start improving your business with a stunning Google Business Profile!

How To Automate Your Coaching Business in 5 Easy Steps

How To Automate Your Coaching Business in 5 Easy Steps

Automation is incredibly beneficial to business owners: it can make your day-to-day work life so much easier, all while improving your profit margins and reaching more clients. But automation is really underused in most small businesses: only 31% of companies have fully automated at least one function of their business – which is crazy to us! 

Automating your processes can help your coaching business streamline its operations so you can reach more of your target clients and give them the attention they need, when they need it. 

If you want to transform your business into a more productive, efficient, and most importantly, more profitable company, then follow these five simple steps to automate your coaching business. 

Decide what processes you want to automate first

You can’t start automating anything unless you know what you want to automate. Choosing the right tasks to automate is crucial for your automation strategy’s success because without a solid plan, you won’t get very far. 

You must understand how automation works and what automated processes will work for you. 

You can automate many things in your business, but not all of them will benefit your company. For example, there are many tools for automating content creation and web design, but usually, these tools don’t quite hit the mark. They end up producing poor content or designs that just have to be re-done anyway – this only creates more work!

So, try to think of automated tasks that will actually benefit your company. 

What kind of tasks or processes should you automate for your coaching business?

The best tasks to automate are tasks that are time-consuming, tedious, repetitive, and easy for algorithms to manage for you without needing your input.

This includes tasks like:

  • Sending invoices
  • Publishing social posts
  • Automating email responses
  • Reaching out to previous clients 
  • Creating analytics reports

Let’s take a closer look at a few of these automated processes.

Email marketing

When you think of automation, email marketing is probably one of the first things that comes to mind. 

It’s the most popular form of automation, and it’s the easiest to integrate into your coaching business. 

Email marketing automation can include:

  • Emails triggered based on actions 
  • Weekly newsletter 
  • Delivering content or downloads 
  • A/B testing 
  • Audience segmentation 

The best way to set up email marketing automation is to check out your email marketing platform’s automation tools. Think of ways you can use them to execute the perfect automation strategy for your coaching business. 

With email automation on your side, your coaching business will be able to get in touch with every single client simultaneously to ensure they’re happy and content with your services. 


Email marketing isn’t the only type of marketing you can automate for your coaching business. 

You can also automate:

  • SMS messages
  • Social media messages
  • Course content 
  • Lead scoring 
  • Publishing content to your website 
  • Developing new marketing campaigns 


Automating your sales is all about managing your pipelines carefully and reducing friction. This will help enhance your conversion rates and encourage more people to work with your coaching business. 

Sales automation will help you:

  • Stay on top of your busy workload
  • Manage your calendar better
  • Stay focused on the leads that matter
  • Onboard new customers
  • Avoid spending time on bad fit clients

We’d recommend looking into any built-in automation plugins or functionalities your CRM offers to get started with sales automation. From here, you can look into adding more advanced apps that improve your sales automation further. 

Find the right automation tools

As soon as you’ve decided what processes you want to automate, it’s time to choose the perfect tool for the job. 

There are thousands of automation platforms out there! But, to make it easier for you, we’ve compiled a list of some of the most common business automation tools and the tasks they automate. 


ActiveCampaign is a tool you can use to simultaneously streamline your marketing and sales. 

ActiveCampaign allows you to combine your marketing and sales by cutting out repetitive and time-consuming tasks. 

It can lead your customers through the stages of the buying process without putting too much strain on your marketing and sales team.  


Leadformly removes any website-browsing friction and enhances your conversion rate so you can start getting more paying clients through the door. It allows you to score leads through multistep forms that provide your potential customers with automated follow-up messages. 

This tool has allowed companies everywhere to create fully automated marketing strategies that generate leads without the need for second-hand input. 

With Leadformly, you can automate your lead generation from webinars, email campaigns, and even online forms on your website. 


Social media is definitely something you should automate. Social media takes so much time and effort but automation tools can make it easier! 

With Buffer, you’ll find an affordable way to keep track of your performance, create detailed social media campaigns, respond to comments quickly, and engage with your customers online without the need for constant one-on-one interactions. 

Set SMART goals for your automation

It’s all good fun and games spending money on fantastic automation tools, but if you don’t have clear SMART goals laid out, you won’t know if your automated tasks are working for your business. 

So before you start putting these new automated processes to the test, lay out some goals for your company. 

A SMART goal is a goal that is:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-sensitive

By setting a SMART goal for your coaching business, you’ll be able to see how your new automated processes are benefiting you and your team. 

Your goal could be that you want your automated processes to match your team’s current performance in a month. 

This goal is achievable and realistic, you can measure it by comparing it to older analytics, and it’s specific and time-sensitive. 

Track your results and optimize your processes

You’ve already set yourself goals for your automated processes, so now it’s time to track those results carefully to see how your strategy is doing. 

By keeping a close eye on how your automated processes are doing, you’ll be able to notice when things aren’t working or when something goes wrong. This way, you can optimize your operations even further so they’re working perfectly for your coaching business. 

This will allow you and your team to get the most out of your automated solutions, meaning you can put more time into the things that matter. With automation that works, you can put more time into your business, your work, and even squeeze in a bit of relaxation now and then.

Work on including more automation in your work-life

Once you understand automation, you’ll see that it can be introduced in many ways. You’ll start looking at everything and wondering, can you automate it? You’ll begin observing your current automated processes more closely to figure out ways you can improve it and make it better. 

All of this automation will help make your work easier and more efficient. You’ll maximize your results and allow your team to spend more time on the tasks that matter. 

It’s good to get your team involved too. 

Encourage them to recognize what tasks they’re repeating over and over again. Let them figure out what tasks could be automated so more time can be freed up for those that can’t. 

We hope you’ve got plenty of helpful tips to start adding automation to your company. If you have any questions about automation tools or automated processes for your coaching business, we’d love to hear from you.

Get in touch with our team today to talk about how you can start improving your business processes by bringing automation to your coaching company. 

Want some guidance on what automated tools are right for your business?

Get in touch today – we’d be happy to help!

7 Ways To Get More Online Reviews and Grow Your Coaching Business

7 Ways To Get More Online Reviews and Grow Your Coaching Business

With 93% of consumers looking to online reviews to make their purchasing decisions, and an eye-watering 91% of 19-34 year olds trusting online reviews more than they’d trust personal recommendations, the influence of online word of mouth over a company’s reputation and success has never been more powerful. 

With this in mind, it’s a good idea to try to get as many high-quality reviews as you can to attract more clients to your career coaching agency. 

But how can you encourage happy clients to leave reviews for your coaching business? Do you just go up to your clients and ask them? 


You can do just that! And there are plenty of other ways you increase the number of high-quality online reviews left for your business.  

Today we’ll go through 7 ways to get more online reviews that will help your business get the attention it deserves (and attract more clients as a result). 

Follow up with your clients

Let’s hit the obvious one first. Always follow up with your happy clients to get their opinion or feedback on your services. 

Contacting your happy clients is a pretty-much-guaranteed way of getting positive reviews about your services. 

Plus, if somebody is happy with the excellent coaching services you provided them, they won’t have any problem leaving a review – they’ll want to help you to help others. 

The best way to follow up with clients is by either asking them in person after a coaching session or sending them a follow-up email. 

There’s no harm in asking a quick “hey, hope that session was helpful; if you have any feedback at all, would you mind leaving a review on my website/social media/Google Business Profile.”

Chances are they’re going to tell you it’s no problem, and they’ll do it right away. 

However, sometimes asking in person doesn’t always go as well. Not because your client doesn’t want to give you a review but more so that they forget. It’s easy to say you’ll leave a review, then leave the office and completely forget. 

Life happens! 

So, send them a follow-up email asking them if they could leave a review on your website. You can even ask if they’d reply with a link to the review so you can read it and respond to any issues they might be having with your services. 

Set up a Google Business Profile

Previously known as Google My Business, Google Business Profile is a fantastic free marketing tool that you can use to attract more clients to your business, but you can also use it to capture reviews. 

Everybody uses Google Business Profiles to check reviews of places they want to work with. Just think about it! When you’re going to a restaurant, how many times do you check the little side profile on Google that details everything about the restaurant? How many times do you scroll through the reviews to make sure the food is as good as it claims to be?

Well, people don’t just do this for restaurants, and they’ll definitely check your business out on Google Business Profile before committing to your coaching services. 

So if you don’t have a Google Business Profile set up, now is the time to build one so you can start getting more reviews on it. 

Your reviews on Google Business Profile also appear as stars at the top of your profile. More people will want to work with your company if you can get enough reviews to show off a 5-star rating. 49% of consumers want to see at least a 4-star rating before they decide to work with a company. 

How do you set up a Google Business Profile?

It’s pretty simple, really! Just type in the name of your career coaching company. Chances are there’s already an unclaimed account waiting for you. All you have to do then is click claim this business. If there isn’t one, just visit the Google Business Profile website and create your own. 

From here, all you have to do is optimize it for your audience!

This means:

  • Updating your bio
  • Adding images
  • Ensuring your opening times are correct
  • Updating your contact information
  • Adding links to your social media accounts
  • Answering any common questions 
  • Getting high-quality reviews for your company

A lot of your clients might leave reviews automatically, but to encourage them, you can always email them or ask them face to face to leave a review on your Google Business Profile. 

Respond to all your reviews

Responding to reviews is just as important as getting them, and you must respond to both negative and positive reviews. 89% of consumers read a company’s response to a review when making their decision to work with them.  

Responding to positive reviews thanking your clients will make them feel appreciated and wanted. They won’t feel as though the review they left went unnoticed, and they’ll feel a lot closer to your business. 

What does this mean for you?

Well, the closer they feel to your coaching business, the more likely they’re going to work with you again. If they just finished a series of coaching sessions with you, they might just think about returning when they notice how appreciative you were of their feedback. 

Why should you respond to negative reviews?

Negative reviews are just as critical to your online success as positive reviews are, if not more important. Responding to a negative review in a helpful and positive tone will help show your audience that you’re a decent company that genuinely cares about its clients. 

If a client has issues with your services or has a problem with your offerings, then talking with them and asking them how you can help will demonstrate that you’re a kind and genuine company. 

Plus, if you successfully help your negative reviewer, you might just turn that negative review into a positive review!

Offer a rewards program or a contest

If you’re failing to get reviews the old-fashioned way by simply asking, consider trying something a bit more enticing. 

By offering an incentive for clients to leave a review, you might see a lot more of your clients will be inclined to leave one. 

You could offer a rewards program for reviews like if they leave a review, they get 10% off their next coaching session. 

Or, you could host a contest! 

For everybody who leaves a review, they’ll be in with a chance of winning a fantastic prize. These prizes can be things like money off your services, free sessions, or even a downloadable guide. 

There are loads of ways to offer incentives to your clients, and it’s a secure way to get a few more reviews through the door. 

Make it easy to leave reviews

Many businesses often send out emails asking for reviews, but they don’t supply any link to where the client is meant to write the review!

If your client isn’t tech-savvy or just doesn’t have the patience to find your website or social media online, they’re probably not going to leave a review if you don’t link directly to where you want them to leave it. 

If you’re sending an email to your clients asking them to leave a review, be sure to include a clear link to where you want them to write their feedback. 

For example, if you want them to write a review on your Google Business Profile, don’t just link to your profile, link to the review page. 

This means that when they click on the link, all they have to do is start writing right away instead of scrolling. You’d be amazed how quickly people give up if it’s too much effort! So make it as easy as possible for them to leave feedback. 

Use personalization to add credibility 

When adding reviews or testimonials to your website, add a touch of personalization by using your reviewer’s picture and name. 

This shows your potential clients that your reviews aren’t fabricated from thin air, but are from genuine people who have genuinely benefited from your brilliant business coaching services. 

Adding personalization to your testimonials can also encourage other people to leave reviews! There’s just something about being on a website that many people love. 

Plus, it’s a great way of thanking your reviewers by showing them they’re not just a number but a name and a face you enjoyed working with. 

Use the power of social media

You can post a link directly to your Google Business Profile review section or to the review section on your website and ask your followers to leave reviews. 

Many of your clients probably follow you on social media, and if they haven’t left you a review yet and see your post on social, they’ll be inclined to leave one. 

If people respond to your post with a ‘done’ or ‘I left a review,’ be sure to respond thanking them! You can even show your appreciation by offering a percentage of your services. 

By publicly showing you’re offering a little incentive on your social media, more people might tune in and leave reviews too.

Top Tip! Don’t forget to share any reviews on social media too. By sharing feedback, you can show your appreciation for your clients, and you can encourage others to leave reviews in hopes they’ll get shared on social. If your clients are on social media, don’t forget to tag them in the post, too, to make them feel extra special!

We hope you’ve got plenty of helpful tips to get more reviews for your website! If you have any questions about getting more high-quality reviews for your coaching business, we’d love to hear from you.

Get in touch with our team today to talk about how you can start getting more high-quality reviews online!

Want some guidance writing those emails asking your clients for reviews?

Get in touch today – we’d be happy to help!