From Invisible to Irresistible: Building a Brand That Stands Out in a Crowded Market

Last updated Aug 27, 2024 | Branding

If you feel like every other person is an entrepreneur these days – you’re not going crazy – you’re just living in the digital age, baby.

Hell, even your neighbor’s dog is building a brand for himself, posting unboxing videos of his favorite chew toys and treats online.

While the explosion of online content has given us access to an abundance of adorable dog videos (the true purpose of the internet), it’s not without its challenges.

It’s becoming increasingly tricky for badass go-getters like you to get off the starting blocks in a never-ending sea of competition.

The importance of standing out online as a coach or business consultant

A whopping 29.7% of all business in the US now happens online, so if you’re not making waves in the digital world as a high-flying coach or business consultant, you’re missing out on a big old chunk of potential clients right away.

Making your coaching business stand out online is essential if you want to grow your client base and target your dream clients directly.

But how, you ask?

• Turn those heads: If you got it, flaunt it! Creating a stand-out brand will help you captivate your ideal clients’ attention and interest.
• Warm ‘em up: Especially in the coaching world, it’s super important to establish customer trust online – and stand-out branding does just that!
• Get more clicks: The more eye-catching and engaging your branding is, the higher click-through rate you’ll get, boosting SEO in the process.
• Wear the crown: Set yourself apart from others in the industry as a real pro who knows their stuff and isn’t afraid to shine bright.

Ok, ok, that all sounds great! So how do we get there?

How to make your brand stand out and overtake your competitors

Cutting through the digital noise has become somewhat of an Olympic sport (and I’m guessing I’m not the only one who flunked gym). So, how do you make your brand stand out so you can start getting noticed by your target audience?

Without further ado, let’s explore my top tips to make your coaching brand oh-so-irresistibly delicious to your dream clients.

1. Pinpoint your ultra-fabulous unique selling points (USP)

The fact that you’re reading this blog and are ready to transform your business with branding that breaks away from the norm tells me all I need to know.

But, when it comes to marketing yourself online against literally countless other coaches and business consultants, you’ve gotta show what you’re made of and dazzle like the bright star you are.

Your USP is the essence of what makes your brand so special – so take some time to really consider what that is.

What sets you apart from the rest? In what way can you deliver more value to potential clients?

Maybe you’re super skilled at working with a specific niche or have a unique process that suits a certain personality type.

Whatever it is, most brands that find success in the coaching and consulting industry have this already sussed – so get to work on defining your USP and be sure that it resonates with your target audience.

2. Create a distinctive visual brand identity that captivates potential customers

It doesn’t matter how skilled you are as a coach or business consultant. If your visual branding isn’t up to scratch, you ain’t gonna make the cut. Sorry!

Yep, it really is that cutthroat out there in the digital landscape. So here are a few tips on curating compelling visual branding that speaks to who you are as a professional, connects with your target audience, and is super eye-catching, too.

• Wear your logo with pride: Keep your logo design simple, personal, and cute so your brand is instantly recognizable as YOU!
• Color is everything, honey: Choose your color palette wisely. Ensure it makes sense for your coaching approach and suits your unique personality.
• Make sure your text is legible: Hey, listen, we all love a fancy font from time to time. But remember, your audience needs to be able to read your content.
• Be consistent across all social media platforms: Keep your branding consistent throughout your entire online presence, including in all social media posts.

There’s no room to be apologetic when it comes to creating unique visual branding to help you rise above the noise online.

Remember to (always) have fun with your visuals and make sure that you love them just as much as I know your dream clients will.

3. Craft a compelling brand story to connect with your target audience

A brand story? Isn’t that just something digital marketers tell themselves at night to get to sleep?

Let me tell you something: when it comes to selling, storytelling is everything!

Don’t believe me? Well then, ask the 55% of people who are more likely to purchase from a company if they connect with their brand story.

It’s super important to carve out your unique brand story – what drives you as a coach, who you love to serve, and where you’ll take them – so your target audience can easily see themselves as part of your journey.

An essential part of creating your unique brand story is determining a strong brand voice that you feel represents who you are as a professional and connects with your target audience on an emotional and human level.

Once you’ve got it all figured out, infuse your specific brand story – told through your unique brand voice – in all of your content. We’re talking social media posts, blog posts, marketing emails, video content, and anything else you might be sharing to boost your brand.

4. Implement marketing strategies to amplify your brand and stay relevant

The digital world literally never stops. So, if you want to stay at the forefront of your audience’s mind, you’ve got to work hard to gain and maintain their already-divided attention with a gold-standard marketing strategy.

Here are the core areas of marketing you need to think about:

• Social media: You hate to love it, and you love to hate it – but it’s here to stay! So, ensure a strong, consistent presence across all channels.
• Email marketing: Create an email marketing campaign advertising your latest offerings or local events.
• Blogging: Regularly publish blog posts to provide value to your audience, show off your expertise, and boost SEO.
• PPC advertising: If you want to expand your reach even further, you can always set up a paid advertising campaign targeting your dream clients.
• SEO: Keep your website fresh and up-to-date with relevant content and keywords that your target audience uses to search for your services online.

Struggling to come up with new ideas for your digital marketing strategy on your own?

That’s what I’m here for!

Stand out from other brands with the incomparable BrandSmash package designed to ignite, empower, and unleash your brand with expert digital branding and marketing solutions!

You’ll finally be able to reach the heights you’ve set your sights on thanks to truly one-of-a-kind branding that actually works! What’s not to love?

It’s time to make your business stand out with bold branding from Emtwo Digital!

Not everyone is as kickass as you are – and your business branding should reflect that.

Don’t sit on the sidelines any longer! Take your online coaching or business consulting brand from invisible to irresistible by getting in touch today.

Your business will thank you for it!

Quit Playing It Safe: How Bold Branding Can Transform Your Coaching or Consulting Business

Last updated Oct 14, 2023 | Branding

As a kickass business coach or consultant, your goal is to uplift and inspire your clients to be the best possible version of themselves so they can achieve their long-term goals and success.

But how are you supposed to do that if you’re not presenting your most authentic and unapologetic self online?

Sure, you’re an awesome coach with incredible people skills, a profound understanding of your industry, and a capacity for empathy that (almost) rivals any dog I’ve met and immediately fallen in love with.

But I’ve got news for you – so do a lot of your competitors out there.

So, how do you position yourself as a leading business coach so you can start making the kind of difference you know you’re capable of?

*** Drumroll, please ***

BOLD BRANDING!

The power of bold branding

For 88% of consumers, authenticity plays a crucial role in which brands they choose to support.

So, when it comes to branding yourself as a certified coach or business mentor, you’ve got to be true to your own identity as a leader.

If you decide to play it safe or copy how your peers present themselves, you’ll fade into the background and get lost in the depths of search engine results pages like some kind of digital antique.

You know what that means? Someone with bigger, bolder branding will snatch that potential client right from under your nose!

It doesn’t matter how skilled or qualified you are. Eye-catching branding with a compelling message will ultimately capture the hearts of your dream clients.

Why playing it safe holds you back as a business coach or consultant

When you’re at the helm of a coaching or consulting business, you’re not only selling your fabulous services and expertise. You’re also selling a feeling.

What the heck am I talking about?

Don’t worry! I haven’t started guzzling some questionable tea as part of my morning routine (yet!)

Your services aim to get people from point A to B, whether professionally, personally, or spiritually, right?

But putting it like that isn’t exactly going to get the phone ringing off the hook, is it?

As an independent business owner, you’ve got to sell confidence, passion, and clarity – all the things your clients are hoping to experience during a coaching program.

If they can’t see it in you, they won’t feel inspired enough by you to trust you to lead them toward the kind of success they’re aiming for.

Fearless branding plays a massive role in propelling you forward as a professional business coach or consultant, so if you want to reach the great heights you’ve envisioned for yourself, it’s time to get on board.

Let’s uncover how you can make it happen with branding that’s as unmistakable as the look our dogs give us when they’re ready for their d-i-n-n-e-r.

Defining your unique brand personality as a business owner

Branding is the essence of your business, conveying your values, personality, and unique selling point.

But when you don’t always know which version of yourself you’ll wake up to on any given day, how are you supposed to know your brand’s personality?

It requires a certain amount of time and energy to figure out your unique brand identity for sure, but once you do, all the other elements of marketing your business online instantly become so much easier.

How to determine your brand personality:

• Get in touch with who you are
• Define your company values
• Identify your target audience

Doesn’t sound too scary, does it?

Once you know yourself a little better, you can begin to take inspiration from other brands by determining which brand archetype your business resonates with best, looking at which other brands fall into the same category, and seeing what kind of messaging they use.

This will help inform your brand voice. But remember, always be authentically YOU!

It’s ok to take inspiration from companies that speak to you as a consumer, as that will make sense for your brand identity.

But you’ve always got to be fearless in leaning into the true essence of what makes you so unique – it’s your secret weapon in marketing yourself and your services online!

Building a visual identity that stands out

While there are more elements to the brand identity of your coaching business than aesthetics, 55% of first impressions of your business are based on visuals alone.

So, you know, it’s super important to pack a punch in that department if you want to keep your potential clients engaged from the get-go and interested enough to read on.

Your visual branding, from your company logo to your unique color scheme, should be instantly recognizable as yours, super memorable, and stand out from the crowd while still being in tune with the aesthetics your target audience are receptive to.

For example, if you’re a spiritual coach, you may want to opt for calming neutrals, earthy tones, and a minimalist layout. But if you’re a business consultant for digital agencies, you may want to use a bolder design, with colors that evoke excitement, passion, and urgency.

In other words, read the room while still leaving space for you in there.

Crafting a memorable client experience

Branding also relates to how potential clients experience your business online.

The visuals, messaging, and flow of your content on your website all play a significant part in creating a seamless, enjoyable experience for each of your clients.

Expectations for customer experience vary depending on your industry and the kind of clients you’re hoping to target.

Take a luxury brand, for example. Their website might be super understated, with little detail or information available at first glance to create a high-end, exclusive feel. (Ooh lah lah, so fancy!)

However, when it comes to business coaching and consulting, you’re there to guide and help people. You don’t want potential clients to remember your website for all the wrong reasons, so ensure access to information is simple and direct.

Don’t forget to wow your online visitors with impactful messaging and content that speaks to who you are as a coach, how you’ll help them solve their problems, and why you’re the best at what you do.

Case studies: How we helped this client solve a specific problem with bold branding

Meet Paula Bradison, a client of ours, and the ambitious founder of three separate businesses.

When she realized it was time to merge the three and create a singular brand identity in the form of People AK, she called upon Emtwo and the incredible force that is our BrandSmash package to get her there.

We were tasked with weaving each business together with an infused brand personality. We uncovered the perfect way to let elements of all three of them shine, while giving them unified visual branding and messaging.

We’re super proud to have created an impactful brand personality that showcased Paula’s vision and passion for her business, and helped her reach even more of her dream clients than ever before!

Naturally, both existing and new clients instantly connected with her “people first” ethos, which pulled them in right off the bat, thanks to her website’s clear focus and personality-packed branding.

Discover more of our case studies to see the potential for your forward-thinking, go-getting business.

Dare to be different and watch your business thrive

When you boil it all down, there simply isn’t time for playing it safe or wondering if there’s space for you in the coaching industry.

Be brave, be bold, be YOU! Because you deserve to be seen and heard!

Don’t be a wallflower! Get in touch with me today. Your business and your future raving fans will thank you for it!