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What drives Pinterest Traffic - How To Increase Website Traffic With Pinterest Blog post - Emtwo Digital
How To Increase Website Traffic With Pinterest: What drives Pinterest Traffic? – EmTwo

Are you on a journey to get more website traffic for your company? Chances are, you’ve already read a bunch of blogs and articles on the best ways to increase your website traffic.

You’ve probably invested a whole load of time (and money) into SEO, content marketing, Google Ads, Instagram, Facebook, and so much more. 

But have you ever considered using Pinterest to drive traffic to your website?

If not, don’t worry, you’re not alone! Only 27% of marketers use Pinterest in their marketing efforts, but they’re seriously on to something. 

Pinterest is a place where users fill their profiles with mood boards, ideas, and inspiration. But there’s a lot more to Pinterest than the best way to bake a loaf of banana bread. 

Pinterest wants to help you send traffic to your website. 

You heard us right.

Pinterest can be used to inspire and encourage your audience to get out there and commit.

90% of people on Pinterest get ideas on what to buy and what to do by looking at the ‘pins’ on the platform. 

98% of searches on Pinterest are also unbranded meaning users haven’t quite decided what they want to buy or commit to yet. This means you have an excellent chance of being discovered and with 265 million people making the rounds every month on Pinterest you’re bound to get a decent amount of traffic. 

If you want to improve your website traffic then take a look at how you can use Pinterest to your advantage. Here are 5 ways you can drive more organic traffic to your website by using Pinterest. 

Design your pins to attract more traffic

The first thing you should try to concentrate on when it comes to driving more traffic to your site with Pinterest is to design your pins so they attract more traffic. 

Now we know you might not be familiar with how Pinterest works or how you should go about designing pins for your account. 

If you want your pins to drive traffic to your business then you should focus on:

  • Discovery
  • Awareness
  • Email signups
  • Online sales

Focusing on these elements will help you get your audience from Pinterest to your website – which is exactly what you want. 

The best way to get people invested in your pins is to design one that resonates emotionally with them. An emotional connection with your brand will not only improve awareness, but visitors will be more likely to sign up for your email campaign or consider making a purchase with you. 

There’s always going to be a certain element of creativity to successful pins. People are attracted to things that look good. If your pins look half-assed and unloved then they’re going to presume your company is the same. 

Traffic-driving pins usually include these creative elements:

  • Logo placement is tasteful and fits in with the rest of the pin
  • Clear use of text
  • Bold text for important information
  • Eye-catching visuals
  • Clear display of unique features
  • The product or service as the main aspect of the pin 
  • Clearly shows how to use your product or service
  • Vertical format

Believe in the power of keywords

The power of keywords should never be underestimated and on Pinterest, they’re just as powerful as images. Pinterest reads text on your image and determines how to position your pin in related searches. 

Pinterest also looks for keywords on:

  • Board titles
  • Board descriptions
  • Pin descriptions
  • Metadata on any linked content 

But, you do have to think a little differently on Pinterest compared to Google. 

With Google, people are going to be ready to act right away. They’re purposely looking for new products or searching for a service. 

With Pinterest, people are window shopping. For example, instead of using a keyword like ‘oak kitchen dining table’ use something along the lines of ‘dining table inspiration’. People might not have decided on specifics yet and might want to browse through their options. 

On Pinterest, you can also use keywords as hashtags in your descriptions. Hashtags are a great way to help new content get to the surface quickly so always include a couple in the description of your pin. 

Increase your repins & engagement

If you want to rank number one for certain keywords then repins are what you should start focusing on. Repins are basically where people save/share ‘repin’ your content. The number of repins you get in a specific time period really impacts the search results on Pinterest. 

For example, a pin that gets 100 repins in two days is more likely to rank higher than one that receives 100 repins in 10 days. 

Some other things that influence the search results on Pinterest include:

  • Who the repinners are
  • Click-through rates

If the people who repin your pins are active on Pinterest then your pins will rank higher than ones that have been repinned by non-active users. 

The more engagement your pins get, the higher the chance your pins will show up in multiple interest feeds. So for example, if you name your board ‘Marketing Tips’ and one of the pins gets 200 repins in a short time period then your pin might show up on the interest feed for marketing tips or other related interest feeds.  

Apply for rich pins

Rich pins are pins that contain extra information that help pins stand out on Pinterest. 

Rich pins can be used for:

  • Articles
  • Recipes
  • Places
  • Apps
  • Movies
  • Recipes

One benefit of using rich pins for articles is that when somebody clicks on the pin and scrolls down to the description area the meta description of the blog post appears first. 

Unlike a regular pin where somebody who repins it can change the description, the meta description area of a rich pin for an article will always stay the same and can’t be changed. 

This is an amazing benefit for you when trying to attract more traffic to your website. It means that people will always have a link to your blog regardless of who repins it. 

If you’re using rich pins for your products then you’ll also be able to benefit hugely. One of the benefits is that pins will show the price of your product. This will help filter high-quality traffic to your website. 

If you want to use rich pins you’ll have to do a bit of work to get validated on Pinterest. You can find the full guide on how to get rich pins on Pinterest. 

Try to pin consistently

One of the things we love about Pinterest is that unlike Facebook and Instagram pins have a long lifetime for clicks. When you’re providing your users with evergreen content this is incredibly handy. However, when you want to increase traffic to your website then you should try to pin as consistently as possible. 

Try to pin at least once a day and we’d suggest pinning about 10 pins each day. Try to pin a mixture of pins too. Some leading back to your website and others to helpful resources. 

Pinterest also rewards people who pin consistently instead of in big batches so be sure to keep up your pinning routine.

BONUS TIP! Choose warm colors and readable fonts for your graphics

Pinterest is a visual platform so the design of your pins matter.

Use warm tones (red, pink, orange, yellow) or cool tones to stand out.

  • 50% Saturated Images get 10x more re-pins
  • Vertical images get 60% more re-pins
  • Medium-light images get 20x more repins than dark ones

Also, for any text that contains keywords, use non-script fonts, because Pinterest visual search can’t read script fonts!

If you’re not using Pinterest to help build traffic yet then you’re missing out on a great opportunity. 

By unlocking your inner pinning champion, you’ll be able to increase your web traffic significantly. 
If you’d like some help sorting out your new Pinterest lifestyle then get in contact with our team today. We’d love to help you improve your business and take full advantage of the marketing wonder that is Pinterest.

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