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You have likely heard someone wanting to “tweet” this or that, and rolled your eyes. However, if you are a pet business owner, you may be missing out on a golden opportunity. Don’t simply dismiss Twitter as being something that only teenagers are using. There are many companies, and even more potential buyers, using Twitter, than you may think.
The top advantage of using Twitter for any business is the instant communication you have with people. One quick tweet, and all of your current customers know what is going on, and can pass that message along to anyone they know, just as quickly. Within a few minutes, you can have quite a few eyes on whatever message you put out. Most methods of social media are quick, but more people notice a tweet than other forms of social media because it is only 1-2 sentences long.
Another advantage of using Twitter is being able to see what people are taking about at a glance. You can keep up with anything that is trending in just a few minutes’ time, and send out a quick tweet showing how you can help solve the problem at hand. Keeping up to date is very easy with Twitter, so long as you are taking a little bit of time each day to read through the tweets of your followers.
If branding, or the personality of your pet business, is important to you, then you want to take full advantage of Twitter. You can have fun with who you follow, what you say, and the hashtags that you use in order to keep your audience apprised of not only who you are, but also what you represent. Not all social media has the ability to show off personality (for example, the more professional tone of LinkedIn), but with Twitter, the more personality you show off, the better!
Finally, if you are looking for feedback, there is no shortage of it on Twitter. No matter what you ask about, there are people out there who will tell you the truth. If you are interested in what products people want you to carry, just ask them! They can respond instantly, and keep you on the cusp of what people are looking for when they shop at your business.
You need to have an ace up your sleeve when it comes to giving and getting the most out of any business today, and this is especially true when you are going up against national names in a quickly growing industry. Make sure you take advantage of every opportunity you have to get your name out there. Twitter is one of those advantages that giant corporations are often not taking advantage of, which can be a big benefit to you. Instead of rolling your eyes at the idea of sending out a tweet, embrace your talkative side and start showing the world just who you are.
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