98% of searches on Pinterest are also unbranded meaning users haven’t quite decided what they want to buy or commit to yet. This means you have an excellent chance of being discovered and with 265 million people making the rounds every month on Pinterest you’re bound to get a decent amount of traffic.
If you want to improve your website traffic then take a look at how you can use Pinterest to your advantage. Here are 5 ways you can drive more organic traffic to your website by using Pinterest.
Design your pins to attract more traffic
The first thing you should try to concentrate on when it comes to driving more traffic to your site with Pinterest is to design your pins so they attract more traffic.
Now we know you might not be familiar with how Pinterest works or how you should go about designing pins for your account.
If you want your pins to drive traffic to your business then you should focus on:
Focusing on these elements will help you get your audience from Pinterest to your website – which is exactly what you want.
The best way to get people invested in your pins is to design one that resonates emotionally with them. An emotional connection with your brand will not only improve awareness, but visitors will be more likely to sign up for your email campaign or consider making a purchase with you.
There’s always going to be a certain element of creativity to successful pins. People are attracted to things that look good. If your pins look half-assed and unloved then they’re going to presume your company is the same.
Traffic-driving pins usually include these creative elements:
Logo placement is tasteful and fits in with the rest of the pin
Clear use of text
Bold text for important information
Clear display of unique features
The product or service as the main aspect of the pin
Clearly shows how to use your product or service
Believe in the power of keywords
The power of keywords should never be underestimated and on Pinterest, they’re just as powerful as images. Pinterest reads text on your image and determines how to position your pin in related searches.
Pinterest also looks for keywords on:
Metadata on any linked content
But, you do have to think a little differently on Pinterest compared to Google.
With Google, people are going to be ready to act right away. They’re purposely looking for new products or searching for a service.
With Pinterest, people are window shopping. For example, instead of using a keyword like ‘oak kitchen dining table’ use something along the lines of ‘dining table inspiration’. People might not have decided on specifics yet and might want to browse through their options.
On Pinterest, you can also use keywords as hashtags in your descriptions. Hashtags are a great way to help new content get to the surface quickly so always include a couple in the description of your pin.
Increase your repins & engagement
If you want to rank number one for certain keywords then repins are what you should start focusing on. Repins are basically where people save/share ‘repin’ your content. The number of repins you get in a specific time period really impacts the search results on Pinterest.
For example, a pin that gets 100 repins in two days is more likely to rank higher than one that receives 100 repins in 10 days.
Some other things that influence the search results on Pinterest include:
Who the repinners are
If the people who repin your pins are active on Pinterest then your pins will rank higher than ones that have been repinned by non-active users.
The more engagement your pins get, the higher the chance your pins will show up in multiple interest feeds. So for example, if you name your board ‘Marketing Tips’ and one of the pins gets 200 repins in a short time period then your pin might show up on the interest feed for marketing tips or other related interest feeds.
Apply for rich pins
Rich pins are pins that contain extra information that help pins stand out on Pinterest.
Rich pins can be used for:
One benefit of using rich pins for articles is that when somebody clicks on the pin and scrolls down to the description area the meta description of the blog post appears first.
Unlike a regular pin where somebody who repins it can change the description, the meta description area of a rich pin for an article will always stay the same and can’t be changed.
This is an amazing benefit for you when trying to attract more traffic to your website. It means that people will always have a link to your blog regardless of who repins it.
If you’re using rich pins for your products then you’ll also be able to benefit hugely. One of the benefits is that pins will show the price of your product. This will help filter high-quality traffic to your website.
One of the things we love about Pinterest is that unlike Facebook and Instagram pins have a long lifetime for clicks. When you’re providing your users with evergreen content this is incredibly handy. However, when you want to increase traffic to your website then you should try to pin as consistently as possible.
Try to pin at least once a day and we’d suggest pinning about 10 pins each day. Try to pin a mixture of pins too. Some leading back to your website and others to helpful resources.
Pinterest also rewards people who pin consistently instead of in big batches so be sure to keep up your pinning routine.
BONUS TIP! Choose warm colors and readable fonts for your graphics
Pinterest is a visual platform so the design of your pins matter.
Use warm tones (red, pink, orange, yellow) or cool tones to stand out.
50% Saturated Images get 10x more re-pins
Vertical images get 60% more re-pins
Medium-light images get 20x more repins than dark ones
Also, for any text that contains keywords, use non-script fonts, because Pinterest visual search can’t read script fonts!
If you’re not using Pinterest to help build traffic yet then you’re missing out on a great opportunity.
By unlocking your inner pinning champion, you’ll be able to increase your web traffic significantly. If you’d like some help sorting out your new Pinterest lifestyle then get in contact with our team today. We’d love to help you improve your business and take full advantage of the marketing wonder that is Pinterest.
Having and running a business these days takes a lot of technological savviness, and social media accounts are no exception. If you have a pet business, you know that having a strong social media presence can be extremely beneficial when it comes to finding and reaching out to new customers. I mean, who doesn’t love an account that shows pictures of adorable puppies and kittens?
Instagram is one of the most popular, and easiest to use, social accounts that can help you to show off your amazing products and services. This app offers a simple way to reach out and connect with potential customers and grow your business. But, starting an account is not enough. There are tons on Instagram accounts, and you don’t want to get lost in the sea of photos and hashtags.
So, if you want to use social media to boost your veterinary clinic or pet business, there are a few things to know.
Take Good Photos
Apps like Instagram are built on photos, and you need to have good quality pictures that show off what you have to offer. If you sell custom collars, then snap a few shots of some cute pets wearing them, and post them with info for your business. And, you don’t have to be a professional photographer to do this, but you need to know some basics.
Have good lighting, for one, which can make or break a good photo. If you have what you think is a nice photo, then you take it and it comes out with lots of backlighting and glare, then no one will like your posts. So, make sure that your lighting is acceptable, and always take an honest look at the photos you take to decide if they are good enough for your business, and to be posted.
Follow competitor’s followers
What is a better way to reach out to customers than to find the ones that are looking for, or already buying, something similar to what you offer? If you sell gourmet dog treats, then you can follow accounts that follow your competitor’s Instagram.
This way, you can find people who may already have an interest in the product, and you can show them what makes your business special. You never know, you may just be able to persuade them to switch brands.
Link to your website
If you are starting, or already have an Instagram account, then you probably already have a website for your business as well. If so, then you can write a little bit about it in the bio section of you Instagram account. There, you can put a short description about your business, and also provide a link to your website.
This will give easy access to your followers, or those just browsing, that will allow them to go directly to your site if one of your posts interest them. This is a great way to drive traffic to your website, and get new customers.
Promote your posts
If you have a Facebook account for your business, which is another necessity in this day and age, then you can use promote your Instagram posts on that account as well. When you post something on your business Instagram, there will be a promote button on the lower right-hand side that you can click on.
This will take you directly to your Facebook page and you can create a promotion for your post. This will send to all your followers on Facebook as well as on Instagram. This is a great way to reach people that may not be very active on the Instagram app, and you may even get them to take a look at your page, creating more potential customers.
Promotions & Giveaways
If you are confident in your business, and your products, then one way to get people interested in them is to have a giveaway. You can take a photo of the item you are gifting, and have people enter the contest by sharing your post to as many people as possible.
This is effective because people who want to win will likely share the post with everyone they know, and that is amazing advertising that you don’t even have to do. Plus, you only need to gift one prize of your choice, so you may potentially gain a high number of followers for the small price of one item or service from your business. Low cost, but high reward.
Promoting your pet business through Instagram can be a fantastic tool for your business. It can help you reach new customers that you may never have been able to before. That is, if you follow these tips, and you can help grow your business bigger than you expected. So, use these tips and make your pet business explode on Instagram.
BONUS TIP: Strategy Matters
Social media is an excellent way to reach more of your potential clients and show your expertise however without a strategy, your results will vary. Posting one day and then not posting for 3 weeks isn’t going to work. In order for Instagram to be truly effective, pet business owners need to build a community. For that to happen, a strategy for consistent posting that’s on brand/message is key. See how Zoomies can help elevate your brand and message!
You have likely heard someone wanting to “tweet” this or that, and rolled your eyes. However, if you are a pet business owner, you may be missing out on a golden opportunity. Don’t simply dismiss Twitter as being something that only teenagers are using. There are many companies, and even more potential buyers, using Twitter, than you may think.
The Advantages of Using Twitter for Your Pet Business
The top advantage of using Twitter for any business is the instant communication you have with people. One quick tweet, and all of your current customers know what is going on, and can pass that message along to anyone they know, just as quickly. Within a few minutes, you can have quite a few eyes on whatever message you put out. Most methods of social media are quick, but more people notice a tweet than other forms of social media because it is only 1-2 sentences long.
Another advantage of using Twitter is being able to see what people are taking about at a glance. You can keep up with anything that is trending in just a few minutes’ time, and send out a quick tweet showing how you can help solve the problem at hand. Keeping up to date is very easy with Twitter, so long as you are taking a little bit of time each day to read through the tweets of your followers.
If branding, or the personality of your pet business, is important to you, then you want to take full advantage of Twitter. You can have fun with who you follow, what you say, and the hashtags that you use in order to keep your audience apprised of not only who you are, but also what you represent. Not all social media has the ability to show off personality (for example, the more professional tone of LinkedIn), but with Twitter, the more personality you show off, the better!
Finally, if you are looking for feedback, there is no shortage of it on Twitter. No matter what you ask about, there are people out there who will tell you the truth. If you are interested in what products people want you to carry, just ask them! They can respond instantly, and keep you on the cusp of what people are looking for when they shop at your business.
Stay At the Top of Your Game With Twitter As Your Ace
You need to have an ace up your sleeve when it comes to giving and getting the most out of any business today, and this is especially true when you are going up against national names in a quickly growing industry. Make sure you take advantage of every opportunity you have to get your name out there. Twitter is one of those advantages that giant corporations are often not taking advantage of, which can be a big benefit to you. Instead of rolling your eyes at the idea of sending out a tweet, embrace your talkative side and start showing the world just who you are.
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