Taking a social media detox or break might just be what your business and life need. That’s what I’m betting on as I start (June 1, 2021) on mine.
Social media is a great tool, so I’m not here to bash it and tell you that it’s evil and to never use it. There can be a lot of benefits from social media, and I also think we need to take more control over how, when, and why we use it so it’s not controlling us, and we’re controlling it.
A few months ago, we watched the docu-drama, The Social Dilemma. It delves into how social media is reprogramming civilization and the insane algorithms specifically designed to keep us coming back again and again.
I believe if rats knew and understood social media; that if given the choice between cocaine, sugar, or social media, they would choose social media. It’s that addictive.
The problem is, we’re the rats. And every like, follow, heart, share, gives us that dopamine hit. So we keep coming back for more and more. To get our fix.
I don’t know how much you use social media, but I am a heavy user. From the moment I wake up to the moment I go to bed. It controlled a lot of my life and I was tired of it and knew I needed a break when:
I was tired of my constant phone routine and always having it nearby
I started to get resentful, annoyed, and even jealous of people that I followed
It left me feeling insecure
Comparison paralysis overwhelmed me
I felt like I was losing time
I was always thinking about the next piece of content to create, the next photo, the next funny anecdote
I wasn’t present in my life and felt like I was missing out on the world outside of my phone
Do you feel the same but worry that you can’t take a break (or quit!) because you need social media for your business? Then keep reading..
I told myself I needed it too. How would my business service without it? I had to be online everywhere or I wouldn’t make money. Then I decided to get curious about those thoughts. I asked myself, is all of this true? Why did I really feel this way? Was it more about the fear of missing out (FOMO as the kids say)? Was it an excuse?
Choosing a Social Media Sabbatical
I decided to find out if leaving social media (in the way I was using it) would hurt my business.
On June 1 st 2021 I woke up and grabbed my phone. I deleted Facebook, Twitter, TikTok, and Instagram (my core 4 scroll obsessions). I grabbed my iPad and did the same.
Next, I went to my computer and installed the “news feed eradicator” plugin for Chrome and Firefox, which replaces your news feed with a quote. So you can’t endlessly scroll. You can still access groups, which was important to me because I’m in some paid groups that I get value from.
I went into every group that wasn’t valuable and left them. Over 40 groups, gone. That felt so so good.
Then I went into the rest of my groups (a lot of dog groups, what can I say?) and unfollowed/shut off notifications. Then I hit up Facebook settings and shut off every possible notification that I could.
Twitter was much easier. The news feed eradicator plugin already stops the feed, and I have zero need to go to the site because I rarely, if ever, get notifications on older tweets.
I also installed “Waste No Time” extension where I could outright block sites. So I added TikTok, Instagram, and Youtube to my blocked list. And I have them blocked Monday-Sunday from 12:00am-11:59pm. So all day every day.
As an extra measure, I changed the passwords to Instagram, TikTok, and Twitter to something really obscure and long and wrote those passwords down on a piece of paper (I did not save them in lastpass, which I use for everything) and tucked them away in a sealed envelope at the very top of my closet. Extreme? Maybe, and yet it made me feel powerful to take control.
I also made it difficult to go and grab the passwords because that meant I had to put forth a lot of physical energy and silence a lot of thoughts in order to get those passwords. I was hoping that I would think that it was too much effort and move on to something else (so far that’s worked!)
My Social Media Sabbatical Exceptions
Now you may have noticed that on my list of social media sites, I did not include Pinterest or LinkedIn. I consider Pinterest more of a search engine than a social media site. I do not get sucked into it. I don’t check it regularly, so it stayed.
I use LinkedIn for networking and plan to use it for lead gen over the next 90 days (more about that below). I do not endlessly scroll and instead spend most of my time in my DM’s. So it stayed.
Youtube is also more of a search engine and I did leave it on my phone, mainly because I use it to find things like, “how to clean my faux wood blinds” (a real search from this morning) and “why haven’t my basil seeds propagated yet”. Very important things, as you can see. If I spend 15 minutes a day on YouTube, it’s a lot.
Your mileage may vary and maybe you spend 5 hours a day on YouTube (*waves at my husband*) and Pinterest is your cocaine.
For me, the core 4 (IG, FB, Twitter, TikTok) were the ones that I needed to have more control over.
How am I going to get leads?
I’m going to cover a few things here. Some that I plan on doing and some that I don’t…because I make the rules!
Let your people know
I think there are many options outside of social media for lead gen, however, I want to mention that if you get a lot of your leads from social media, I would put a plan in place to make sure those leads still find you and understand where you’ve gone.
Now I get about 10% of my leads through social media, so not a lot but hey 10% is still 10%. So I updated my profiles to let people know that I was on a social media sabbatical and where to find me.
I highly recommend doing this so people who find you have a next step. And it might just spark an unexpected conversation (I received an email from someone that found my IG profile, saw my bio, and reached out because they would love to do the same thing but aren’t sure they can. I never expected this!)
Schedule content for social media
If you’re not like me and plan ahead, you can absolutely positively use social media scheduling apps to post the content for you. Or if you have a team or a VA, they can take over this task as well.
Now, the one downfall to this and I think it’s a big one is that social media for business is about creating connections and community. With posting and not engaging, there will be more of a one-way conversation and I do think that can hurt you.
But remember, you make the rules up for your social media sabbatical. Maybe you set up the Waste No Time extension to allow you 30 minutes a day on Instagram so you can reply to comments, engage with your ideal clients’ content, and answer any DMs. Maybe your VA does this for you. That’s purposeful usage and I’d likely do this if the majority of my leads were coming from social media…but they aren’t.
For me, I really want to see if it’s actually necessary to use social media for my business so for now, there will be no scheduling of content.
Ya know, like talking to people? Crazy!
My plan does involve a lot of networking and using LinkedIn to connect with new people, and also reconnect with people that I haven’t talked to in a while.
I started by making a list of 50 people that I already know that I can personally reach out to (some are via LinkedIn and some by regular old email). I want to let them know what I’m up to and also find out what they are doing. Planting seeds that may start sprouting tomorrow or in three months.
Then I will move on to connecting with 50-100 new people a month (who are in my niche) on LinkedIn. Getting to know them, engaging with their content on LinkedIn, trying to get natural and organic conversations going in DMs.
Have a list? Start emailing them regularly. Let them know what you are doing, if you have a new offer, if you are going on a social media sabbatical 😉
Don’t have a list? Start working on creating one. Use all this “extra” time to create and execute a plan to grow your list. Keyword: EXECUTE!
Use other people’s audiences
This is a great option even if you aren’t taking a social media sabbatical.
Getting in front of an audience that someone else has built might sound like you are using them but chances are, that person is looking for new content for their audience. They are looking for ways to bring fresh ideas to their channels and you are providing your knowledge and expertise to them and in return, they are sharing their audience with you. It’s a win-win.
Here are the top three ways that I plan to do this:
Find podcasts that my niche is listening to and reach out to the creators about being interviewed
Find blogs that my niche reads and reach out and offer to write a guest blog post
Find websites or magazines that my niche reads and reach out and offer to write an article
The possibilities are endless. For example, maybe your niche is realtors. I would find 10-20 realtor associations, groups, boards, etc., and research the type of content they are creating. If they have a podcast, go listen to it and see what topics they’ve discusses and figure out where your expertise could fit in and then contact them and pitch your idea. Maybe they’re doing virtual training or seminars or conferences. Reach out and see where your expertise could be used. And if it’s not needed now, that’s okay. You’ve planted the seed. Follow up again in a few months and keep up with what they are doing so if you see an opportunity you can reach out faster.
Ads are always an option if you have the marketing budget for them and a good funnel in place. Without that, skip it or create one that you can test and iterate on until it starts performing.
I am working now on my funnel that will be for an ad campaign that I want to run over the next few months. I need to make a good deal of content for this still, including videos which I’m terrified to do but also excited to see where it goes.
I know I mentioned above that I was tired of creating content. And I am, but I’m tired of creating content that needs to be curated in a way that makes it most effective for social media.
When I say content here, I mean writing blog posts, email sequences, lead magnets, content upgrades, and/or a regular email newsletter. Content that I can control and reuse in various ways to inform, educate, and delight my ideal clients.
There’s also video and podcasts that fit into this category. Maybe your ideal client loves consuming podcasts. Start one! Or start creating videos on YouTube (again more of a search engine than social media in my opinion).
While SEO is absolutely positively a long game, I’ve been working on SEO for a long time and I am starting to reap the benefits. I also have older content that is ranking really well that could be refreshed a bit. I plan on working on some of that as well.
The “social media” site that drives most of my social traffic is…Pinterest.
I was surprised by this a few years ago and then as I dug deeper into my analytics the mystery was clear. Generally speaking, people on Pinterest on actively searching for something. They are in more of a buyer mode than browsing Instagram. They may be looking to solve a problem or learn something. I use Pinterest to drive more traffic to my site and plan to amp up that strategy over the next three months.
Whatever you decide to focus on for your lead gen, make a plan and be consistent. If you want to publish one podcast a week, be all in. If you want to write two blog posts a month and write two guest articles, commit and make it happen.
It’s when we half-ass our marketing strategy, when we don’t show up in the way we promised, that we fail to see the results we want.
Am I quitting social media permanently?
Honestly? I don’t know. As of right now – 10 days into my social media sabbatical – I can’t imagine not seeing my dog friends on Facebook ever again (I have a lot of friends that are actual dogs and I love them, don’t judge me!).
And I also feel so much better mentally in such a short period of time. I’m 10 days into this 90-day experiment and I have already seen a huge positive impact on my life.
I spend so much more time with my dogs and husband.
I’m reading physical books (not listening to them while juggling 10 other things).
I am more focused and productive for longer spans of time.
Most of my work is done by 2 pm (if not earlier).
I am cooking more.
I feel this light inside that I can’t remember ever feeling before.
I’ve been spending my afternoons swimming and being outside without a screen in sight.
I’ve had more meaningful conversations with my friends via text and phone calls.
I’ve been sleeping better.
I’ve been making legit progress on some of the goals that I’ve been talking about doing forever but never made time for.
What could happen after 80 more days of this? I don’t know and I am so excited to find out.
Is it right for you?
Do you want to be a rat or in control? I think for the majority of our society, social media usage is out of control and that most people could benefit from readjusting, tweaking, detoxing, or leaving social media.
The choice is yours though and only you know what works for you.
You can choose to your social media, or not.
You can choose to outsource it, or not.
You can choose to control it, or not.
You can choose to adjust it, tweak it, adapt new ways to use it, grow out of it, or not.
On you can decide if quitting social media or taking a break from social media is the right choice for you and your business.
I’m determined to make it work for me and my business. I’m fully committed, I’m all in, I’m going BIG (not in front of people) because it already feels like the right choice.
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Crafting the perfect content for social media usually takes a lot of time, effort, and skill.
Think about it for a moment.
To create social media content your customers will enjoy you have to do research, design graphics, get images, write the posts, or even record a video. There’s a lot involved, and even after putting in all that effort and posting the content on social media, it can quickly get buried beneath a sea of other posts.
So how can you make your life easier when it comes to creating content for social media?
You repurpose your top-performing content for your audience.
The content you post to your website that performs the best can be used as evergreen content for your social media profiles.
You don’t have to reinvent the wheel with every new Facebook update you post!
Stop hopping on the latest trends that fizzle out quickly and start using your valuable and informative content (like your how-to guides, your checklists, and high-value blogs) that have proven track records and already come with great tips your customers will love.
But how do you start repurposing all that great content?
If you’ve been blogging, creating podcasts, and posting in-depth reports then you already have everything you need.
Here are 7 ways you can creatively repurpose your content for your social media profiles.
It’s time to bring your old blog posts back to life!
7 ways to refresh your content for social media
Turn your how-to lists into helpful tips
Do you have some amazing lists with tips that will help your readers solve their dilemmas?
Or perhaps you have some handy how-to guides that list every detail of a job that needs doing?
You can reuse these helpful tips and turn them into a social media series.
For example, let’s say you have a blog post on the 10 ten tips for advertising during the holidays. You can take each one of these tips, create an eye-catching graphic, and make a post about it on social media. Plus, because there are 10 tips you can make 10 brand new posts!
Another thing you can do with these posts is to add more content to them. By optimizing your old how-to blogs you can add more recent information that increases the value of your content (and tells Google you’re updating your website too).
You can then post about your new updated blog on your social media! This shows your audience that you’re always there to give them new and helpful information.
Create images or infographics from your statistics
If you have a piece of content that has a lot of statistics in it then you can create some attention-grabbing infographics to post on your social media.
Taking your written statistics and condensing them down into an image can make the content easier to consume. Plus you can easily post them on Instagram too!
Occasionally you’ll create a post that did so good that you might even print it out and frame it on your wall (no? Just us? Ok then…)
If you’re one of the lucky ones who created a post or two like this then consider creating a social media campaign focused on that golden post.
Sharing posts a second time isn’t a bad thing either. It can generate as much as 75% of the engagement received when the original post first went live. So if it’s one of your golden posts then that’s a whole lot of engagement.
Plus a lot of your audience might not have seen this elusive golden egg when it was originally posted.
Turn a blog post into a podcast
If you’ve got an old blog post that attracted a lot of attention and contained a lot of great content that you could easily expand on, consider turning it into a podcast episode.
More people are choosing podcasts over reading because it’s easier to digest. You can also listen to podcasts while doing a bunch of other things which makes them an attractive medium for your audience.
Apart from being easily accessible and consumable, podcasts are an authentic type of content that you can use to improve your brand image. Audio content will help you show your audience that you have a lot more industry knowledge to offer them.
You can also post your podcast episodes to social media on a regular basis to keep your followers updated.
Turn your best moments into posts
Have you ever written something so breathtaking and so inspiring that it would look great as an elegant quote on a beautiful background?
If you have then why not do just that.
Turn your wise quotes into posts and share your wisdom with your audience.
People always want to see informative and inspirational content on their feed. So, if you’ve written something that fits that criteria turn it into a nice little graphic and post it online.
Consider some memes
Everybody loves a good meme, we certainly do, and memes nowadays are everywhere! They’re a fun way to engage with your audience and they help increase shares and likes.
How can you repurpose content with memes?
Easy! Have you created a blog post that isn’t getting too many views? To help spread the word about your blog post you can put some of the important information about the blog onto a meme. Then you can post the meme with a link to the blog post in the description.
Be careful though – only use memes that match your brand voice and your personality.
It’s a well-known fact that potential customers are more likely to work with you if your current customers have good things to say about you.
If you’ve received some excellent testimonials from your customers you should use them on your social media.
Using testimonials and reviews as social media posts will help reassure your audience that they’re making the right purchasing decision. It can also help improve customer relationships as it shows them that you really do care about what they have to say.
We hope we’ve given you some inspiration to repurpose your old content into brand new social media posts and cut down the time and effort you put into finding things to post about.
If you want some extra help organizing your online presence then get in touch today, we’d love to help you out.
98% of searches on Pinterest are also unbranded meaning users haven’t quite decided what they want to buy or commit to yet. This means you have an excellent chance of being discovered and with 265 million people making the rounds every month on Pinterest you’re bound to get a decent amount of traffic.
If you want to improve your website traffic then take a look at how you can use Pinterest to your advantage. Here are 5 ways you can drive more organic traffic to your website by using Pinterest.
Design your pins to attract more traffic
The first thing you should try to concentrate on when it comes to driving more traffic to your site with Pinterest is to design your pins so they attract more traffic.
Now we know you might not be familiar with how Pinterest works or how you should go about designing pins for your account.
If you want your pins to drive traffic to your business then you should focus on:
Focusing on these elements will help you get your audience from Pinterest to your website – which is exactly what you want.
The best way to get people invested in your pins is to design one that resonates emotionally with them. An emotional connection with your brand will not only improve awareness, but visitors will be more likely to sign up for your email campaign or consider making a purchase with you.
There’s always going to be a certain element of creativity to successful pins. People are attracted to things that look good. If your pins look half-assed and unloved then they’re going to presume your company is the same.
Traffic-driving pins usually include these creative elements:
Logo placement is tasteful and fits in with the rest of the pin
Clear use of text
Bold text for important information
Clear display of unique features
The product or service as the main aspect of the pin
Clearly shows how to use your product or service
Believe in the power of keywords
The power of keywords should never be underestimated and on Pinterest, they’re just as powerful as images. Pinterest reads text on your image and determines how to position your pin in related searches.
Pinterest also looks for keywords on:
Metadata on any linked content
But, you do have to think a little differently on Pinterest compared to Google.
With Google, people are going to be ready to act right away. They’re purposely looking for new products or searching for a service.
With Pinterest, people are window shopping. For example, instead of using a keyword like ‘oak kitchen dining table’ use something along the lines of ‘dining table inspiration’. People might not have decided on specifics yet and might want to browse through their options.
On Pinterest, you can also use keywords as hashtags in your descriptions. Hashtags are a great way to help new content get to the surface quickly so always include a couple in the description of your pin.
Increase your repins & engagement
If you want to rank number one for certain keywords then repins are what you should start focusing on. Repins are basically where people save/share ‘repin’ your content. The number of repins you get in a specific time period really impacts the search results on Pinterest.
For example, a pin that gets 100 repins in two days is more likely to rank higher than one that receives 100 repins in 10 days.
Some other things that influence the search results on Pinterest include:
Who the repinners are
If the people who repin your pins are active on Pinterest then your pins will rank higher than ones that have been repinned by non-active users.
The more engagement your pins get, the higher the chance your pins will show up in multiple interest feeds. So for example, if you name your board ‘Marketing Tips’ and one of the pins gets 200 repins in a short time period then your pin might show up on the interest feed for marketing tips or other related interest feeds.
Apply for rich pins
Rich pins are pins that contain extra information that help pins stand out on Pinterest.
Rich pins can be used for:
One benefit of using rich pins for articles is that when somebody clicks on the pin and scrolls down to the description area the meta description of the blog post appears first.
Unlike a regular pin where somebody who repins it can change the description, the meta description area of a rich pin for an article will always stay the same and can’t be changed.
This is an amazing benefit for you when trying to attract more traffic to your website. It means that people will always have a link to your blog regardless of who repins it.
If you’re using rich pins for your products then you’ll also be able to benefit hugely. One of the benefits is that pins will show the price of your product. This will help filter high-quality traffic to your website.
One of the things we love about Pinterest is that unlike Facebook and Instagram pins have a long lifetime for clicks. When you’re providing your users with evergreen content this is incredibly handy. However, when you want to increase traffic to your website then you should try to pin as consistently as possible.
Try to pin at least once a day and we’d suggest pinning about 10 pins each day. Try to pin a mixture of pins too. Some leading back to your website and others to helpful resources.
Pinterest also rewards people who pin consistently instead of in big batches so be sure to keep up your pinning routine.
BONUS TIP! Choose warm colors and readable fonts for your graphics
Pinterest is a visual platform so the design of your pins matter.
Use warm tones (red, pink, orange, yellow) or cool tones to stand out.
50% Saturated Images get 10x more re-pins
Vertical images get 60% more re-pins
Medium-light images get 20x more repins than dark ones
Also, for any text that contains keywords, use non-script fonts, because Pinterest visual search can’t read script fonts!
If you’re not using Pinterest to help build traffic yet then you’re missing out on a great opportunity.
By unlocking your inner pinning champion, you’ll be able to increase your web traffic significantly. If you’d like some help sorting out your new Pinterest lifestyle then get in contact with our team today. We’d love to help you improve your business and take full advantage of the marketing wonder that is Pinterest.
Having and running a business these days takes a lot of technological savviness, and social media accounts are no exception. If you have a pet business, you know that having a strong social media presence can be extremely beneficial when it comes to finding and reaching out to new customers. I mean, who doesn’t love an account that shows pictures of adorable puppies and kittens?
Instagram is one of the most popular, and easiest to use, social accounts that can help you to show off your amazing products and services. This app offers a simple way to reach out and connect with potential customers and grow your business. But, starting an account is not enough. There are tons on Instagram accounts, and you don’t want to get lost in the sea of photos and hashtags.
So, if you want to use social media to boost your veterinary clinic or pet business, there are a few things to know.
Take Good Photos
Apps like Instagram are built on photos, and you need to have good quality pictures that show off what you have to offer. If you sell custom collars, then snap a few shots of some cute pets wearing them, and post them with info for your business. And, you don’t have to be a professional photographer to do this, but you need to know some basics.
Have good lighting, for one, which can make or break a good photo. If you have what you think is a nice photo, then you take it and it comes out with lots of backlighting and glare, then no one will like your posts. So, make sure that your lighting is acceptable, and always take an honest look at the photos you take to decide if they are good enough for your business, and to be posted.
Follow competitor’s followers
What is a better way to reach out to customers than to find the ones that are looking for, or already buying, something similar to what you offer? If you sell gourmet dog treats, then you can follow accounts that follow your competitor’s Instagram.
This way, you can find people who may already have an interest in the product, and you can show them what makes your business special. You never know, you may just be able to persuade them to switch brands.
Link to your website
If you are starting, or already have an Instagram account, then you probably already have a website for your business as well. If so, then you can write a little bit about it in the bio section of you Instagram account. There, you can put a short description about your business, and also provide a link to your website.
This will give easy access to your followers, or those just browsing, that will allow them to go directly to your site if one of your posts interest them. This is a great way to drive traffic to your website, and get new customers.
Promote your posts
If you have a Facebook account for your business, which is another necessity in this day and age, then you can use promote your Instagram posts on that account as well. When you post something on your business Instagram, there will be a promote button on the lower right-hand side that you can click on.
This will take you directly to your Facebook page and you can create a promotion for your post. This will send to all your followers on Facebook as well as on Instagram. This is a great way to reach people that may not be very active on the Instagram app, and you may even get them to take a look at your page, creating more potential customers.
Promotions & Giveaways
If you are confident in your business, and your products, then one way to get people interested in them is to have a giveaway. You can take a photo of the item you are gifting, and have people enter the contest by sharing your post to as many people as possible.
This is effective because people who want to win will likely share the post with everyone they know, and that is amazing advertising that you don’t even have to do. Plus, you only need to gift one prize of your choice, so you may potentially gain a high number of followers for the small price of one item or service from your business. Low cost, but high reward.
Promoting your pet business through Instagram can be a fantastic tool for your business. It can help you reach new customers that you may never have been able to before. That is, if you follow these tips, and you can help grow your business bigger than you expected. So, use these tips and make your pet business explode on Instagram.
BONUS TIP: Strategy Matters
Social media is an excellent way to reach more of your potential clients and show your expertise however without a strategy, your results will vary. Posting one day and then not posting for 3 weeks isn’t going to work. In order for Instagram to be truly effective, pet business owners need to build a community. For that to happen, a strategy for consistent posting that’s on brand/message is key. See how Zoomies can help elevate your brand and message!
You have likely heard someone wanting to “tweet” this or that, and rolled your eyes. However, if you are a pet business owner, you may be missing out on a golden opportunity. Don’t simply dismiss Twitter as being something that only teenagers are using. There are many companies, and even more potential buyers, using Twitter, than you may think.
The Advantages of Using Twitter for Your Pet Business
The top advantage of using Twitter for any business is the instant communication you have with people. One quick tweet, and all of your current customers know what is going on, and can pass that message along to anyone they know, just as quickly. Within a few minutes, you can have quite a few eyes on whatever message you put out. Most methods of social media are quick, but more people notice a tweet than other forms of social media because it is only 1-2 sentences long.
Another advantage of using Twitter is being able to see what people are taking about at a glance. You can keep up with anything that is trending in just a few minutes’ time, and send out a quick tweet showing how you can help solve the problem at hand. Keeping up to date is very easy with Twitter, so long as you are taking a little bit of time each day to read through the tweets of your followers.
If branding, or the personality of your pet business, is important to you, then you want to take full advantage of Twitter. You can have fun with who you follow, what you say, and the hashtags that you use in order to keep your audience apprised of not only who you are, but also what you represent. Not all social media has the ability to show off personality (for example, the more professional tone of LinkedIn), but with Twitter, the more personality you show off, the better!
Finally, if you are looking for feedback, there is no shortage of it on Twitter. No matter what you ask about, there are people out there who will tell you the truth. If you are interested in what products people want you to carry, just ask them! They can respond instantly, and keep you on the cusp of what people are looking for when they shop at your business.
Stay At the Top of Your Game With Twitter As Your Ace
You need to have an ace up your sleeve when it comes to giving and getting the most out of any business today, and this is especially true when you are going up against national names in a quickly growing industry. Make sure you take advantage of every opportunity you have to get your name out there. Twitter is one of those advantages that giant corporations are often not taking advantage of, which can be a big benefit to you. Instead of rolling your eyes at the idea of sending out a tweet, embrace your talkative side and start showing the world just who you are.
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