Benefits of a Solid Online Presence for your Pet Store
We get asked this a lot. And our answer is pretty much always the same. An online presence is much more powerful in today’s world than it ever was in the past. If you neglect the people who are looking your business up online, then you may as well kiss many of those customers’ goodbye. It takes more than simply having a store to get people to come through the door. You now need to be able to help them in a responsive manner in order to gain their business. However, that’s not all that a solid online presence can offer.
You Create Greater Awareness of Who You Are When You Show Up Online
People are far more apt to know who you are and what you stand for when they encounter you online first. If they are going to look up a pet store in your area, you want them to have as many ways of getting your information as possible. Your website is only one way for your name to come up in the search. You can also have your name pop up through social media sites, like Facebook, Twitter, Google +, and even your company’s LinkedIn account. So now, instead of them only having one avenue to find your business, they have multiple ways to locate you. It may not seem like it will make much of a difference, but it can add up quickly. Plus, if they do a bit of research to find out who you are, then they can see what you have been openly talking about, making them more aware of your company than they would have been without that social media presence.
Trust and Rapport Can Be Built Up with Customers Online
When people aren’t quite sure what it is they want to do when it comes to purchasing items for their pets, they often do an online search first. This allows them to see their options right in front of them, and make a decision based on what they see. If a customer does not see what they are looking for after an initial search, typically they will do a deeper search. This can include looking through the websites of the few that caught their eye, or even going through social media accounts of the companies they are considering. Once they come across your online interaction, you are then being given the opportunity to win over those potential customers, whether you realize it or not. Those customers are going to read through what you have to say and make a judgment call. You can either sound professional and solve problems, which is what customers want and need, or you can sound like just another person making comments online that don’t really have a whole lot to say. If you sound like the former, you can quickly gain a positive reputation with people online, boosting the trust they have in your opinions and experience. However, if you sound like the latter, most people are going to walk away and look elsewhere to find the solutions to their needs.
Your Words Can Reach More Customers
When you spend a lot of time online, you get to interact with your current customers, building an even more solid rapport. However, as new customers venture across what you have said online, they will then add in their opinions, and give you the opportunity to respond. The more you have to say, the more chances you have to earn trust in your new, potential customers. Then, if these people like what you have to say, or can trust whatever it is you have to say, they will then be able to bond with your business ideals and may even give you their business whenever the need arises.
You Are Able to Interact Directly with Your Customers
One of the biggest benefits of having a continuous online presence is the ability to interact with current customers and potential customers in real time. If they have a question, they can quickly get an answer! If they are looking for advice, you can offer an idea of what has worked best in your experience, and be there to answer questions that the person may have about your idea. This can give them a real sense of who you are, and let them decide if they like your approach to their problems. You can also get feedback on how your customers’ experiences with your pet business have gone in a much faster way than ever before. If there was any kind of a hiccup in their experience, you can quickly correct the situation and make a bad situation into something positive. For customers that had a wonderful experience, they can publicly share their experience with others, and give them a solid testimonial about how great their experience really was. All of this quick response can also give you a solid reputation for rapid customer service that people can count on. Should they encounter a problem, they know you will be there to fix it quickly, and to make their experience more positive. Everyone knows that things can get mixed up now and again, but how you respond to those mix ups can say a lot about the type of business you run. Just because you are running a pet store, does not mean that you shouldn’t have the same impact that other large retailers have when they speak out. You just need the time to grow that type of an audience, and to give them what they are looking for. The more you are able to interact and impress your audience, the more you are going to be able to gain their trust and count on them to turn to your company when they need something that you have to offer. Don’t underestimate the power that your online presence has in this age of business. It can mean the difference between finding the success for your pet company that you are hoping for, or struggling to stay in business for the long term.
There are going to be specific reasons that people look up your business, but the most common reason that web audience’s claim is they have a problem they need solved. The best way to be able to grab that audience’s attention from the moment they see your website is to have some type of a solution to their problem viewable right away. The more you appear to be the solution they are looking for, the quicker you are going to get, and keep, their attention.
Ways of Showing How You Can Solve Your Audience’s Problem
If you want to show your audience that you can solve your problem, take a unique perspective to the solution. Show your audience something they have not seen on nearly every other website out there, so that you stand out. Taking a unique approach to the problem gives them a reason to read through what you have to say because they want to see what makes you different other than the perspective you showed them that set you apart. When something unique doesn’t necessarily give you the response that you were hoping for, or if you want to go for something that is more apt to get people talking, try the shock factor. The more shocking something is, the more it is going to catch your audience’s attention. If you want to have people look at your site, not only once, but twice because of a double-take, then you need to come up with a shocking way to prove you can solve their problem at first glance. Making sure that your information has a logical presentation is also important if you want to be able to keep their attention. If you present information that is totally illogical, then you are going to have people leaving your site, no matter how unique or shocking your home page is. You need to be able to get your audience’s attention with something that sets you apart, but then keep it by offering a solution they can relate to and understand. Presenting your audience with an example of what you are able to do that will solve their problem is likely the best way to keep their attention once you have it. If people can see that you have something to provide them that fits into the solution they are hoping to find, they will bite. The more you get them to bite on to whatever you are offering, the more sales you are going to have, and the more you are going to be able to keep your business growing, so long as the people buying into your solution get the same results that you offer in your example. People are fickle, but when they need something fixed, they want it done yesterday. They do not want to spend hours trying to find a solution. They want to look around, find something that fits into the shape of the problem they are experiencing, and move on. If you can help make that process quick and painless, you will win!