When email marketing is done right, it's an incredibly powerful sales tool. Once you have your email marketing software set up, a healthy list, and a solid email marketing strategy in place, you’ll be able to send effective, effortless emails in just a few clicks (and...
Looking to change lives with your inspirational business mentoring? Are you a certified coach looking to make your mark on the world of entrepreneurship? Well, first, you're going to have to write a coaching bio that shows people how (and why) your coaching...
Have you ever come across a brand that you instantly connect with? A brand that just gets you! Ever wonder why some brands are instant hits and others are big fat fails for *you*? It all comes down to brand archetypes. In this article, we get into...
A value ladder helps you attract new clients, increase the chance of selling more to your current customers & shows your company’s true value to the market
Using the right keywords can attract your audience to your website because it can help your website’s URL land higher in search engine results, but what else do those words do? Are they simply terms to help get people on your website, or is there more to them? The...
It may seem like people would rather look at your website's images and read a few excerpts here and there, but that is generally not the case. Think back to the last great book you read. It probably had a writing style that really drew you in, from catchy phrases to...
Solid client relationships are vital in the working world. Achieving them doesn't have to be complicated or hard. Once you have built up a trustworthy relationship, you will want to keep it going strong. Whether you are a small business or a freelance worker, it is...
Yesterday I had a meeting with a corporation located in Charlotte. Most of our clients are located around the world, so it's not often we get to meet them face to face and I get to wear something other than my pajamas. I started to get ready for the meeting and I...
It gets better from there.
As small business owners ourselves, we often struggle with what to blog about. Maybe that's not the greatest thing to admit, since we do consult with other small businesses on what they should be blogging about...however it's not always easy to see the...
