Blog: Unleashing Brand Rebellion
Dive into the radical side of branding, marketing, and strategy curated specifically for the fearless 1-3 person service-based businesses. Gear up, it’s time to up your game.
Grab audience attention by solving their problem
There are going to be specific reasons that people look up your business, but the most common reason that web audience’s claim is they have a problem they need solved. The best way to be able to grab that audience’s attention from the moment they see your website is...
5 Ways to Make Your Website Content Stand Out
It may seem like people would rather look at your website's images and read a few excerpts here and there, but that is generally not the case. Think back to the last great book you read. It probably had a writing style that really drew you in, from catchy phrases to...
5 Tips for Building a Commanding Online Identity
Whether you are a small or large business, you are probably looking to attract new customers and clients. Fortunately, the internet has made it easier than ever to successfully build and maintain a strong online presence. New tips and tricks are being discovered all...
Time to Remodel: Out with the Old Website, In with the New
Modern society moves quickly, and many business owners work hard to keep up. Although it may get overlooked, your website may be the difference between securing a client or customer, or unknowingly turning him away. Regarding business, a clean and updated website is...
5 Fail-Proof Tips to Make Your Website More User-Friendly
With so many websites and companies selling similar products or services, one company's weakness can be another one's gain. This is especially true for websites, which are often the first line of introduction a potential customer or client has to a business....
You need a mobile site yesterday
Take a stroll down any street and you will likely see several people using a mobile device. As the use of mobile devices has significantly increased within the past few years, so has the demand for accessible and functional mobile sites. Not every website is mobile,...
The Essential Guide to Building Your Brand Online Successfully
Building a successful brand online may seem like a daunting task, especially with the digital landscape continually evolving. However, with the right strategies and an understanding of your brand's core values, it becomes an exciting journey of connecting with your...
Key Methods That Help your Business Build and Maintain a Strong Client Relationship
Solid client relationships are vital in the working world. Achieving them doesn't have to be complicated or hard. Once you have built up a trustworthy relationship, you will want to keep it going strong. Whether you are a small business or a freelance worker, it is...
Be yourself dammit. No one else can.
Yesterday I had a meeting with a corporation located in Charlotte. Most of our clients are located around the world, so it's not often we get to meet them face to face and I get to wear something other than my pajamas. I started to get ready for the meeting and I...
Revitalizing Your Web Presence: A Comprehensive Guide to Refreshing an Outdated Website
Photo by Cookie the Pom on Unsplash Outdated websites are a virtual equivalent of a dusty, neglected storefront, and are a major deterrent for customers and prospects alike. Stagnant content, obsolete photos, or a cluttered design can harm your online reputation far...
12 Holiday Gift Ideas for Web Designers
Thinking about what to get that web designer in your life? We've rounded up 12 fun gift ideas that we would not mind find under the tree on Christmas morning. Let's get our geek on, shall we? 1. 2014 Typodarium Calendar 365 Days of unique and interesting fonts...YES...
Fuzzy Pawz Rescue
We are so excited to show you the new Fuzzy Pawz Rescue website. Animal rescue is something we at Emtwo HQ are really passionate about. We love our animals like they are our kids (to the dismay of many I'm sure) and we think the people who work tirelessly day after...
Content Strategy Motto
It gets better from there.
Comparison is the thief of joy
As a business owner, I totally understand how easy it is to become consumed with what your competitors are doing. It's easy to get overwhelmed and second guess every decision you make. It becomes paralyizing to some extent. I've been there myself and it totally sucks....
Removing index.php from a subdirectory in ExpressionEngine
Excuse me a moment while I get my geek on. I wanted to mention this here, so we could easily refer back to it and in case anyone else needs it. Not very often do we have EE running in a subdirectory but it happens and when it does we still need a way to...
Are you missing out on local business?
If you have a brick-and-mortar business, the most popular information on your site is your contacting information. This is how potential customers will find your location, hours and phone number. The following information should be on every page of your site: 1....
Cover photo guidelines for your Facebook timeline
LAST UPDATED 2.28.19 As of January 2019, according to Facebook, your cover photo displays at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones. Beyond the size of the photo, there are also some restrictions that...
What should I blog about?
As small business owners ourselves, we often struggle with what to blog about. Maybe that's not the greatest thing to admit, since we do consult with other small businesses on what they should be blogging about...however it's not always easy to see the...
Adding your Pinterest feed to ExpressionEngine
Super easy and totally painless. First you’ll need your Pinterest RSS feed url, which you can find on your Pinterest profile page. Ours is http://pinterest.com/emtwo/feed.rss Next you’ll need to install the SuperGeekery Tag Stripper plugin so we can extract the image...
Happy New Year
We wanted to take a moment to say Happy New Year and to wish you all a fabulous 2012. We are back in the office after a great December break. I’m so excited to be diving into some great new projects. For now, everyone here at Emtwo HQ is getting back...
Finding new customers locally
As an online business owner, It can be very easy to over think your advertising and marketing strategies. Even worse, we tend to overlook the most obvious group of potential customers. Your local businesses. Every week we visit these potential clients while running...
Infographic: Why typography in design is important
It’s simply no secret that I have an obsession or better yet, a passion for typography. I could search for days to find “just the right type face” for a project. I’m not sure if that’s a blessing or a...
Is the client always right?
It’s far easier to just say everything is great, we love it, I’m so happy; than to really sit down and explain why everything is wrong, we hate it and I’m miserable. When we shoot down our instincts and bury them under the guise that it’s...
Dude, You Must Chill
If you’ve ever felt like punching someone in the face, there’s a site that will help you back away from the ledge. We partnered with Moxie to make You Must Chill, a site featuring 6 soothing scenes (more will be added) with corresponding sounds that are...
On Succeeding
The Top 10 Holiday Gifts for Web Designers and Geeks
For designers, creatives and all us geeks.Monroe Type : $49 I found this fabulous and chic font a few weeks ago and immediately fell head over serif. This little darling would come in quite handy for logos and book covers. If you don’t want to commit...
10 Fabulous Small Business Owners to follow on twitter
These business owners are using the power of twitter in smart and meaningful ways. Each one of the top 10 have an authenticity about them that really shows through from their twitter stream and into their businesses. This isn’t always easy to do and these...
10 Free Gritty Grungy Leafy Textures
We love free stuff and we love sharing. So here’s a little texture pack we put together. Take one or take ‘em all! If you look around, there are textures everywhere. We’re just usually going to fast or doing a hundred things that we...
Social Media – You say Tweet, I say Blog
Is a blog considered “social media”? We answer that question and a whole lot more. When most people talk “social media”, I’ve noticed that it usually revolves around Twitter, Facebook, LinkedIn or FourSquare. I’ve even...
Zukes is Delicious, in every way
I browse and surf around the internets a lot (big surprise, right?). And sometimes I find a site that is just perfect. I love the concept, I love the product, I love the feel. Every single thing just exudes freshness and all around deliciousness. Enter:...
