A website redesign is a complicated process and you’re not sure what you need or how to start. What should you measure? Who are you speaking to? How will you get a return on your investment? Is there a better model than redesigning every few years?
The EMTWO team is highly creative and perfectionists, who are at the top of the class when it comes to executing flawless work. Big emphasis on creativity and flawlessness. They also possess the ability to build in complex functionality with no problem… functionality that is breathtakingly simple to use on the front end and the back end. They are totally professional, an absolute joy to work with, and attentive to the little things that make a project special.Tranq Jones
What do highly converting
websites do differently?
Unique Value Proposition
Why should your potential client do business with you? What makes you different than your competition. Your website should clearly show how doing business with you will solve your clients pain/problem.
Who are your buyers and why do they care at all about what you’re selling? Defining your ideal customer persona allows you to make sure that every part of your website speaks to them and their needs. A website isn’t made for the business, it is made for the customer.
Conversion Focused Content
Content drives the entire web design process. Sure design is the fun part, but without compelling content that speaks to your audience, your website will never convert. We believe in a content first approach since it will strategically drive all aspects of the design of the site.
Have you ever found a business that didn’t have a road leading you to it? Well, the same thing goes for your marketing strategy. In order for customers to find you, you must market to them. We know how to make “being salesy” feel good.
- Discovery Session 1: unique value proposition
- Discovery Session 2: your ideal customer
- Discovery Session 3: the engagement gap
- Discovery & Solution Presentation
- Proposal Presentation
- Project Kickoff
- Content Strategy
- Sitemap & Funnel Design
- Conversion Focused Content Creation
- Creative Comps
- Development and Content Management system integration
- Q&A and Testing
- Test / Refine / Iterate
- Refine / Iterate
Ready to redesign your site?
WHO WE ARE
At EMTWO our main goal is turning your brochure site into a lead generating machine that is your hardest working employee. We utilize a proven inbound marketing strategy to get you there.