Whether you are a small or large business, you are probably looking to attract new customers and clients. Fortunately, the internet has made it easier than ever to successfully build and maintain a strong online presence. New tips and tricks are being discovered all of the time, so it is important to keep up with the latest trends. From corresponding directly with customers, to creating your own company blog, here are some useful tips on how to successfully build an online identity.

Create a website

If you are a small business that is just trying to get started, building a website is one of the most crucial components to your success. To make it easier for customers to find you, be sure to include your company’s name in your website’s domain name. This will also allow people to find your company quickly when they perform a web search.

Spruce up the content so that it is fresh and lively, which will ultimately draw readers in. If you are selling products, add in a shopping element, and be sure that it works! For a company that sells products, it is crucial to give customers a way to buy directly from your website, at all times.

Connect with your audience

If you want to form a personal connection with your audience, reach out to them in a way that is friendly and accessible.

For example, you can ask visitors to share their thoughts and feelings through feedback or comments. When you ask for comments, feedback, or opinions, the visitors will feel as though you truly care about their specific needs and concerns. Be sure to personally respond to every comment you receive though. It’s not fun talking to a wall.

If you receive negative feedback or comments, this is a good time to decide if you need to make some changes to better serve your customers.

Use search engine marketing

For many modern companies, search engine optimization (SEO) is a fast-growing trend that can produce tremendous results. SEO is used for displaying companies as close to the top as possible when someone performs a search through a search engine, such as Google or Yahoo. The higher up your name appears, the more likely it is that someone will click on your company’s link first. This can lead to increased sales, as well as increased retention of customers for many businesses.

Create a blog

Blogs are a great way to stay in touch with your customers, while providing them with the latest information about your company. It’s also an excellent way to show your skills and knowledge. With a blog, you do not have to worry about being limited to just one or two sentences, and you can often include photos, or even videos to enhance your online identity.

Caveat: If you plan on blogging, see it through. There may be nothing worse than having a blog and it not having any fresh content.

Share your expertise

We are not suggesting you give your services away for free, however there is something to be said about an expert who is willing to help others. A great way to do that is through forums and message boards.  Think about Yahoo! Answers or Google Groups. LinkedIn is another great place. You no only increase your visbility, but you also position yourself as an expert in your field.

There are many ways to effectively build and expand your online presence. Whether it is through direct interaction with customers, or a results-driven website, you can easily build your client base and reputation with a solid online identity.

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